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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/85183
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85183


    Title: 企業參與公益活動與公益行銷之研究
    The research of corporate philanthropy and cause-related marketing
    Authors: 游舒惠
    Contributors: 別蓮蒂
    游舒惠
    Keywords: 公益活動
    公益行銷
    品牌形象
    公關
    philanthropy
    corporate philanthropy
    Brand image
    public relation
    cause-related marketing
    Date: 2001
    Issue Date: 2016-04-15 16:11:50 (UTC+8)
    Abstract: 企業參與公益活動在台已日漸普及,形式上也趨於多元,如公益行銷便逐漸為實務界採用。企業在公益活動參與上有不同面貌之原因以及其決策過程,企業界及消費者對公益行銷之觀感等皆為本研究重點。
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    Description: 碩士
    國立政治大學
    企業管理學系
    87355035
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001396
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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