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Title:	企業參與公益活動與公益行銷之研究 The research of corporate philanthropy and cause-related marketing
Authors:	游舒惠
Contributors:	別蓮蒂游舒惠
Keywords:	公益活動公益行銷品牌形象公關 philanthropy corporate philanthropy Brand image public relation cause-related marketing
Date:	2001
Issue Date:	2016-04-15 16:11:50 (UTC+8)
Abstract:	企業參與公益活動在台已日漸普及，形式上也趨於多元，如公益行銷便逐漸為實務界採用。企業在公益活動參與上有不同面貌之原因以及其決策過程，企業界及消費者對公益行銷之觀感等皆為本研究重點。
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Description:	碩士國立政治大學企業管理學系 87355035
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002001396
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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