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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/84940
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84940


    Title: 網路市場行家理論驗證與延伸-其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究
    Authors: 費翠
    Fei, Tsui
    Contributors: 郭貞
    Kao, Cheng
    費翠
    Fei, Tsui
    Keywords: 市場行家
    網路市場行家
    病毒式行銷
    電子口碑傳播
    Market Maven
    Electronic Word of Mouth
    Viral Marketing
    Date: 2001
    Issue Date: 2016-04-15 16:02:33 (UTC+8)
    Abstract: 本研究是根據Feick和Price等學者在傳統實體通路所作的「市場行家」相關研究為出發點,希望在網際網路的世界中也能夠證實「網路市場行家」的存在;「網路市場行家」會因應網際網路的傳播特質,展現他們的市場影響力,故本研究可以視為「市場行家理論」在網際網路環境下的應證與延伸。
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    Description: 碩士
    國立政治大學
    廣告學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001129
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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