政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/84940
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51684631      Online Users : 581
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84940


    Title: 網路市場行家理論驗證與延伸－其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究
    Authors: 費翠
    Fei, Tsui
    Contributors: 郭貞
    Kao, Cheng
    費翠
    Fei, Tsui
    Keywords: 市場行家
    網路市場行家
    病毒式行銷
    電子口碑傳播
    Market Maven
    Electronic Word of Mouth
    Viral Marketing
    Date: 2001
    Issue Date: 2016-04-15 16:02:33 (UTC+8)
    Abstract: 本研究是根據Feick和Price等學者在傳統實體通路所作的「市場行家」相關研究為出發點，希望在網際網路的世界中也能夠證實「網路市場行家」的存在；「網路市場行家」會因應網際網路的傳播特質，展現他們的市場影響力，故本研究可以視為「市場行家理論」在網際網路環境下的應證與延伸。
    Reference: 一、 中文部份
    Castells, Manuel原著，夏鑄九等譯（1998），網路社會之崛起，台北：唐山出版社。
    田紹賢（1988），市場訊息擴散者—市場專家（Market Maven）特性之研究，私立淡江大學管理科學研究所未出版之碩士論文。
    吳珠蒨（1996），電腦中介傳播人際情感親密關係之研究探訪電子佈告欄（BBS）中的「虛擬人際關係」，國立交通大學未出版之碩士論文。
    吳靜宜（2000），購買過程中運用網際網路與實體商店之比較研究，國立成功大學國際企業研究所未出版之碩士論文。
    柳林緯（1996），組織中的媒介選擇：以電子郵件為例，國立交通大學傳播科技研究所未出版的碩士論文。
    蔡美瑛（1995），消費資訊傳散者資訊尋求行為之研究—以台北市年輕消費族群為例，國立政治大學新聞系研究所未出版之博士論文。
    林幸男（2000），大宗扁平郵件收寄與投遞處理之研究，郵政研究，75卷，三月號。
    欣 勤（1998），網路廣告郵件「氾濫」問題，資訊與電腦雜誌，217期，八月號，59-62。
    陳光榮（1999），網際網路的新商機與行銷通路所產生的變革，http://www.moea.gov.tw/~ecobook/cynex/sae15.htm
    陳世運（2000， Oct 12），網路行銷成功模式探討，網際網路資訊情報中心，http://www.find.org.tw/trend_disp.asp?trend_id=1118
    黃振倫（2000， Aug 30），淺談病毒式行銷及其未來發展，核爆式行銷，http://www.edove.com.tw/writing_020.html
    張雅雯（1999），大量商業性電子郵件廣告之法律問題與管理機制，資訊法務透析，九月號，14-31。
    傅仰止（1999），電子郵件聯繫的同質性與強度，第三屆資訊科技與社會轉型研討會。
    曾義光（2000），掌握潛在顧客：以網際探勘（Web Mining）幫助決策判斷，網際先鋒雜誌，三月號，32-36。
    劉一賜（1998a），網路成了福德坑？？？--垃圾電子郵件問題剖析，網路通訊雜誌，83期，六月號，74-80。
    劉一賜（1998b），網路廣告將會是下一個金礦？，網路通訊雜誌，黃金版特刊，十二月號，115-119。
    劉淑真（2000 July-Aug），電子商店經營資訊統計調查說明，電子商務市場情報，資策會電子商務聯盟，www.ec.org.tw/oo-7.asp
    林惠玲，陳正倉（1999），統計學：方法與應用（下），台北：雙葉書廊，pp65-68
    呂長民（1999），行銷研究：方法論與實例應用，三版，台北：著者發行，pp244
    簡茂發（1988），信度與效度，社會科學研究法（上），楊國樞等編，台北：東華書局，pp343
    蕃薯藤1999年台灣網路使用調查報告書（1999），蕃薯藤數位科技股份有限公司，http://survey.yam.com/survey1999/index.html
    蕃薯藤2000年台灣網路使用調查報告書（2000），蕃薯藤數位科技股份有限公司，http://survey.yam.com/survey2000/index.html
    二、 英文部份
    Abratt, R., Nel, D., & Nezer, C. (1995, Fall) . Role of the market maven in retailing: a general marketplace influencer. Journal of Business and Psychology, 10(1), 31-55.
    Arndt, J. (1967) . Role of product-related conversation in the diffusion of a new product. Journal of Marketing Research, 4, 291-295.
    Assael, H.. (1992) . Consumer Behavior and Marketing Action. Boston: PWS-KENT Publishing Company.
    Berkman, H., & Gilson, C. (1986) . Consumer Behavior: Concepts and Strategies. Boston, MA: Kent Publishing Co.
    Bettman, E., Johnson, J., & Payne, J. W. (1990) . A componential analysis of cognitive effort in choice. Organizational Behavior and Human Decision Processes, 45(2) , 111-139.
    Betty, S. E., & Smith, S. M. (1987) . External search effort: an investigation across several product categories. Journal of Consumer Research, 14(6) , 83-95.
    Bloch, P. H. (1986) . Product enthusiasm: many questions, a few answers. Advances in Consumer Research, 13, 539-543.
    Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986, June) . Consumer search: an extended framework. Journal of Consumer Research, 13, 119-126.
    Brown, J. J., & Reingen, P. H. (1987) . Social ties and world-of-mouse refferal behavior. Journal of Consumer Research, 14, 350-362.
    Chaffee, S. H., & McLeod, J. M. (1973, Summer) . Individual vs. social predictors of information seeking. Journalism Quarterly, 50, 237-246.
    Chan, K. K., & Misra, S. (1990) . Characteristics of the opinion leader: a new dimension. Journal of Advertising, 19(3) , 53-60.
    Crane, F. G., & Lynch, J. E. (1988) . Consumer selection of physician and dentist: a examination of choice critera and cue usage. Journal of Health Care Marketing, 8, 16-19.
    Cunningham, S. M. (1967) . The major dimensions of perceived risk. Risk Taking and Information Handling in Consumer Behavior, Boston: Harvard University Press, 82-108.
    December, J. (1996) . Units of analysis for internet communication. Journal of Communication, 46(1) , 4-13.
    Dichter, E. (1966, November-December) . How word-of mouth advertising works. Harvard Business Review. 147-166.
    Duhan, D. F., Johnson, S. D., James, B., & Harrell, G. D. (1997) . Influences on consumer use of word-of-mouth recommendation sources. Journal of the Academy of Marketing Science, 25, 283-295.
    Elliott, M. T. & Warfield, A. E. (1993) . Do market mavens categorize brands differently?. Advances in Consumer Research, 20, 202-208.
    Engel, J. F., Blackwell, R. D., & Kegerreis, R. J. (1969) . How information is used to adopt an innovation. Journal of Advertising Research, 9(12), 350-362.
    Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993) . Consumer Behavior, (7th ed.) . NY: The Dryden Press.
    Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995) . Consumer Behavior, (8th ed.) . NY: The Dryden Press.
    Feick, L. F. & Price, L. L. (1987, January) . The market maven: a diffuser of marketplace information. Journal of Marketing, 51, 83-97.
    Feick, L. F., Price, L. L., & Higie, R. A. (1986) . People who use people: the other side of opinion leadership. Advances in Consumer Research, 13, 301-305.
    Feick, L. F., Price, L. L., & Higie, R. A. (1987) . Information sensitive consumers and market information. The Journal of Consumer Affairs, 21(2), 328-341.
    Feldman, S. P., & Spencer, M. C. (1965) . The effect of personal influence in the selection of consumer services. Proceedings of the Fall Conference of The American Marketing Association, Chicago.
    Gelb, B., & Johnson, M. (1995, Fall) . Word-of-mouth communication: causes and consequences. Journal of Health Care Marketing, 15, 54-58.
    Hanson, W. A. (2000) . Principles of Internet Marketing. Ohio: South-Western College Publishing.
    Herr, P. M., Kardes, F. R., & Kim, J. (1991) . Effect of word of mouth and product-attributes information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research, 17(3) , 454-462.
    Higie, R. A., Feick, L. F., & Price, L. L. (1987, Fall) . Types and amount of word-of mouth communication about retailers. Journal of Retailing, 63, 260-278.
    Hiltz, S. R., & Turoff, M. (1993) . The Network Nation: Human Communication via Computer (Rev. ed.). Cambridge, Massachusetts: MIT Press.
    Hirschman, E. C. (1980, December) . Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research, 7, 283-295.
    Hoffman, D. L. & Novak, T. P. (1996) . Marketing in Hypermedia computer-mediated Environments: Conceptual Foundations, Journal of Marketing, 60(July), 50-68
    Hugstand, P., Taylor, J. W., & Bruce, G. D. (1987) . The effects of social risk on consumer information search. Journal of Service Marketing, 1, 47-52.
    Kassarjian, H. H. (1981) . Low involvement: a second look. Advances in Consumer Research, 8, MI: Association for Consumer Research, 31-34.
    Kiel, G. C., & Layton, R. A. (1981) . Dimensions of consumer information seeking behavior. Journal of Consumer Research, 8(5), 233-239.
    King, K. W., & Haefner, J. E. (1988) . An inverstigation of the external physician search processes. Journal of Health Care Marketing, 26, 99-115.
    King, C. W., & Summers, J. O. (1970, February) . Overlap of opinion leadership across consumer product categories. Journal of Marketing Research, 7, 43-50.
    Koppelman, S., Salomon, I., & Proussaloglou, K. (1991) . Teleshopping or store shopping? A choice model for forecasting the use of new telecommunications-based services, Environment and Planning B: Planning and Design, 18, 473-489.
    Kotler, P. (1997) . Marketing Management: Analysis, Planning, Implementation and Control, (9th ed.) . Prentice Hall.
    Kotler, P. (1999) . Marketing Management: Analysis, Planning, Implementation and Control, (10th ed.?) . Prentice Hall.
    Ku, L. (1995) . Toward a research framework for computer-mediated communication. Journal of Radio and Television Studies, 2(1), 185-212, Taipei: National Chenchi University, Department of Radio and Television.
    Lazarsfeld, P. F., Berelson, B., & Gaudet, H. (1948) . The People’s Choice: How the Voter Makes up His Mind in a Presidential Campaign. NY: Columbia University Press.
    Langeard, E., Crousillat, M., & Weixz, R. (1978, Fall) . Exposure to cultural activities and opinion leadership. Advances in Consumer Research, 5, 606-610.
    Levy, M. R. (1978) . Opinion leadership and television news use. Public Opinion Quarterly, 42, 402-406.
    Lichtenstein, D. R. & Burton, S. (1990) . An assessment of the moderating effects of market mavenism and value consciousness on price-quality perception accuracy. Advances in Consumer Research, 17, 53-59.
    Markus, M. L. (1987) . Toward a critical mass theory of interactive media: universal acess, interdependence and diffusion. Communication Research, 14(5), 491-551.
    Midgley, David F. (1976, January) . A Simple Mathematical Theory of Innovative Behavior. Journal of Consumer Research, 3, 31-41.
    Midgley, D. F., & Dowling, G. R. (1978, March) . Innovativeness: the concept and its measurement. Journal of Consumer research, 4, 229-242.
    Montgomery, D. B., & Silk, A. J. (1971, August) . Clusters of consumer interests and opinion leaders’ spheres of influence. Journal of Marketing Research, 8, 317-321.
    Murray, K. B. (1991) . A test of service marketing theory: consumer information acquisition activities. Journal of Marketing, 55(1), 10-25.
    Myers, J., & Robertson, T. S. (1972, February) . Dimensions of opinion leadership. Journal of Marketing Research, 9, 41-46.
    Newhagen, J. E., & Rafaeli, S. (1996) . Why communication research should study the internet: a dialogue. Journal of Communication, 46(1), 4-13.
    Ozanne, J. L., Brucks, M., & Grewal, D. (1992, March) . A study of information search behavior during the categorization of new products. Journal of Consumer Research, 18, 452-463.
    Peter, J. P., & Olson, J. C. (1993) . Consumer Behavior and Marketing Strategy (3rd ed. ) . Chicago: American Marketing Association.
    Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997, August) . Exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science. 26, 351-357.
    Price, L. L., Feick, L. F., & Higie, R. A. (1987, Winter) . Information sensitive consumers and market information. Journal of Consumer Affairs, 21, 328-341.
    Price, L. L., Feick, L. F., & Guskey-Federouch, A. (1988) . Couponing behaviors of the market maven: profile of a super couponer. Advances in Consumer Research, 15, 354-359.
    Ratchford, B. (1982) . Cost-benefit models for explaining consumer choice and information-seeking behavior. Management Science, 28(2), 197-212.
    Rice, R. E. (1987) . Computer-mediated communication and organizational innovation. Journal of Communication, 37(4), 65-86.
    Rice, R. E. (1989) . Issues and concepts in research on computer-mediated communication system. In J. A. Anderson(Ed.) , Communication Yearbook, 12 (pp. 436-476) . Beverly Hills, CA: Sage.
    Rice, R. E., & Love, G. (1987) . Electronic emotion: socioemotional content in a computer-mediated communication network. Communication Research, 14(1), 85-108.
    Richmond, V. P., (1977, Fall) . The relationship between opinion leadership and information acquisition. Human Communication Research, 4.
    Robertson, T. S. (1971) . Innovative Behavior & Communications, NY: Holt.
    Robertson, T. S., Zielinski, J., & Ward, S. (1984). Consumer Behavior, Glenview, IL: Scott, Foresman and Company.
    Robertson, T. S., & Myers, J. H. (1969, May). Personality correlates of opinion leadership and innovative buying behavior. Journal of Marketing Research, 6, 164-168.
    Rogers, E. M. (1983) . Diffusion of Innovations (3rd ed.) . NY: Free Press.
    Rogers, E. M., & Raefaeli, S. (1985) . Computer and communication. In Brent D. Ruben (Ed.), Information and Behavior, 1 (pp. 95-112) . New Brunswick, NJ: Transaction Books.
    Schiffman, L. G., & Kanuk, L. L. (1991) . Communication and consumer behavior. Consumer Behavior (4th ed. pp. 268-306) . NJ: Prentice-Hall Inc.
    Severin, W. J., & Tankard, J. W. (1988) . Communication Theories: Origins, Methods, Uses. (2nd ed.) . White Plains, NY: Longman Inc.
    Sieber, S. D. (1974, August) . Toward a theory of role accumulation. American Sociological Revie, 39, 567-578.
    Slama, M. E., & Tashchian, A. (1985, winter) . Selected socioeconomic and demographic characteristics associated with purchasing involvement. Journal of Marketing, 49, 72-82.
    Slama, M. E., & Williams, T. G. (1990) . Generalization of market maven’s information provision tendency across product categories. Advances in Consumer Research, 17, 48-52.
    Steinfield, C. W. (1986a) . Computer-mediated communication in an organizational setting: explaining task-related and socioemotional uses. In M. L. Mclaughlin (Ed.) , Communication Yearbook, 9 (pp. 777-804) . Beverly Hill, CA: Sage.
    Thorelli, B. H., Becker, H., & Engeldow, J. (1975) . The Information Seekers. Cambridge, MA: Ballinger Publishing Co.
    Thorelli, B. H., & Thorelli, S. V. (1977) . Consumer Information Systems and Consumer Policy, Cambridge. MA: Ballinger Publishing Co.
    Udell, J. C. (1966) . Prepurchase behavior of buyers of small electrical appliances. Journal of Marketing, 30(1), 50-52.
    Williams, F., Rice, R. E., & Dordick, H. S. (1982) . Behavior impacts in the information age. Information and Behavior, 1, 165-181.
    Willams, T. G. & Slama, M. E. (1995) . Market mavens’ purchase decision evaluative criteria: implications for brand and store promotion efforts. Journal of Consumer Marketing, 12(3), 4-21.
    Description: 碩士
    國立政治大學
    廣告學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001129
    Data Type: thesis
    Appears in Collections:[Department of Advertising] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2465View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback