政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77890

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77890

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51635336 在线人数 : 601

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 > Item 140.119/77890

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/77890

题名:	台灣大學生對網路影音新聞可信度之影響因素研究 The study of factor and impact of Taiwanese student on credibility of online video news
作者:	林俊孝 Lin, Chun Hsiao
贡献者:	黃葳威 Huang, Wei Wei 林俊孝 Lin, Chun Hsiao
关键词:	可信度網路影音新聞網路使用動機線上新聞 Credibility online video news Internet Using Motivation online news
日期:	2015
上传时间:	2015-08-24 10:17:24 (UTC+8)
摘要:	近來國內網路社群逐漸普及，國內翻拍網路影音新聞已經成為電視新聞的重要素材來源。不少人宣稱Web2.0平台之後，使用者自創內容(user-generated content)得以擴大公民參與，但學界與實務界都有正反兩面的評價，本研究將從長期使用網路影音內容的台灣大學生，探查網路影音新聞可信度的影響因素為何？本研究採用紙本問卷調查，隨機抽樣國內十三所大專院校，有效樣本共達731份，研究結果顯示：（1）大學生主要獲知新聞訊息的管道為網路，公民影音素材對於電視新聞採用作為報導題材而言具其重要性，娛樂影音素材則衝擊新聞專業。（2）電視採用網路影音可信度及網路影音可信度皆獲得較低可信度評價，但在公民參與社會發展上有其意義。（3）大學生使用網路動機上愈偏離求知動機，且重視社交動機；愈注意電視採用網路影音作為素材的新聞，以及愈認同公民影音素材認知與娛樂影音素材認知會有傾向愈高的電視新聞採用網路影音專業可信度，另外，大學生使用網路動機上愈重視社交動機；越注意電視採用網路影音作為素材的新聞，以及愈認同公民影音素材認知與娛樂影音素材認知，會有傾向愈高的電視新聞採用網路影音參與可信度。（4）大學生使用網路動機上愈偏離求知動機；愈注意電視採用網路影音作為素材的新聞，以及愈認同娛樂影音素材認知會有傾向愈高的網路影音內容可信度，另外，大學生使用網路動機上愈偏向求知動機、社交動機與娛樂動機，以及愈認同公民影音素材、娛樂影音素材，會有傾向愈高的網路影音社會可信度。研究顯示網路影音可信度上雖然存疑，但對整體公民社會發展上，有其不容抹滅的意義。 Social networks have been popular in Taiwan recently, and the online videos becomes the main source of TV news. An argument arises whether user-generated content can enhance civic participation after the appearance of Web 2.0 platform. Therefore, the purpose of thesis aims to examine the news credibility of Internet video news among Taiwanese college students who used to watch video content. The survey employed random sampling to collect 731 valid samples among 13 colleges. The important results of this thesis are listed as below: 1. Internet is the main outlet to gain news information for college students. Civic video is important theme of TV news, while entertainment video content has negative impact on journalism. 2. Both TV news which adapt Internet video and Internet video news have low credibility. 3a. College students who have lower information seeking motive and higher sociability motive for Internet use pay more attention on TV news which adapted Internet videos. 3b. College students who are more identified with civic videos and entertainment videos more likely think TV news which adapted videos have credibility. 3c. College students who have higher sociability motive for Internet use pay more attention on TV news which adapt online videos; 3d. College students who are more identified with civic videos and entertainment videos more likely think TV news which adapted videos have credibility. 4. College students who have less information seeking motives for Internet use pay more attention on TV news which adapt online videos, and college students who are more likely identified with entertainment news video have more credibility on Internet video news. In general, there are positive significant difference between online video credibility and the motives of information seeking, sociability, and entertainment. The results showed that although the credibility of online video is still in doubt, it still have positive devotions.
參考文獻:	中文文獻 BBC（2005年7月9日）。「照相手機零距離報道倫敦爆炸現場」。上網日期：2014年5月1日，取自「BBC中文網」　　　http://news.bbc.co.uk/chinese/trad/hi/newsid_4660000/newsid　　　_4668400/4668423.stm Kotler, P.著，方世榮譯（2000）」。《行銷管理學》。台北市：東華。王旭、莫季雍、湯允一（1999年6月）。〈媒介表現：關於新聞可信度的討論與測量〉。「1999 年中華傳播學會年會暨論文研討會」論文。新竹縣交通大學。王嵩音（2007）。〈網路使用之態度、動機與影響〉。《資訊社會研究》，12，57-85。中央研究院（2001）。《台灣社會變遷基本調查計畫》。《中國時報》（2011年8月14日）。「Ptt、YouTube、臉書　學者：電視台淪為網路書籤」。台灣網路資訊中心（2013年4月）。<2012年台灣網路使用調查>。上網日期：　　　2014/08/09，取自「台灣財團法人網路資訊中心」　　　http://www.twnic.net.tw/download/200307/200307index.shtml 世新大學傳播資料庫（2015年7月）。<2015行動世代大學生媒體使用行為>。上網日期：2015/07/25，取自「世新大學傳播資料庫」　　　https://www.facebook.com/mcsd.shu 江海寧（2010）。《當數位科技進入電視新聞室：科技採納、組織創新與效益　　　評估》。政治大學新聞研究所碩士論文。李如璇（2007）。《誰提供了資訊─論網路無償資訊給予》。政治大學新聞研究　　　所碩士論文。林照真（2012年7月）。〈為什麼聚合？：有關台灣電視新聞轉借新媒體訊息　　　之現象分析與批判〉。「2012中華傳播學會年會」論文。台中縣靜宜大學。林俊孝（2014）。〈可信與不可信？大學生媒介使用對電視新聞採用網路影音之新聞可信度影響：以台北、新北市為例〉。黃葳威主編，《數位世紀傳播生態》（頁71-108）。新北市: 威仕曼。黃葳威(2014)。<台灣青少兒網路使用與社群參與調查報告>，政大數位文化行動研究室、白絲帶關懷協會。上網日期：2015/07/25，取自「CAP白絲帶關懷協會」http://www.cyberangel.org.tw/tw/research/e-generation-research/2014-taiwan-e-generation-research 　　　胡元輝（2012）。〈新聞作為一種對話--臺灣發展非營利性「協作新聞」之經驗與挑戰〉。《新聞學研究》，112（2），31-76。洪雅慧（2006）。〈網路電子郵件之「第三人效果」與「第一人效果」〉。《新聞學研究》，90（1），1-42。　翁秀祺（1998）。《大眾傳播理論與實證》。台北：三民書局。陳百齡（2011年7月）。〈災難情境下浮現的新興頻道：以莫拉克災情網站為　　　例〉。「2011 中華傳播學會研討會」論文。新竹縣交通大學客家學院。陳秋雲（2005）。《網路媒體對新聞產製及專業之影響：個案分析（2000-2005　　　年）》。政治大學新聞學系碩士論文。陳憶寧、羅文輝、魏然、徐小鴿、張國良（2014）。〈手機使用動機與手機新聞收視的關聯性研究：上海、香港、台北與新加坡的比較分析〉。《傳播與社會學刊》，27，207-237。張詠晴（2008）。《電視監視器新聞的真實再現與釋義》。政治大學新聞研究所　　　碩士論文。張樹人（2007）。《媒介使用頻率、資訊搜尋行為與媒介依賴程度對網路政治　　　新聞可信度評估影響研究》。輔仁大學大眾傳播學研究所碩士論文。黃之怡（2008）。《財經新聞可信度及對投資決策之影響研究》。政治大學傳播　　　學院碩士在職專班碩士論文。彭賢恩（2006）。《政治置入性行銷對新聞可信度之影響--以線上電子報為　　　例》。交通大學傳播研究所碩士論文。覃逸萍（1992）。《大眾傳播媒介可信度及其相關因素研究：媒介可信度研究　　　方法的探索》。政治大學新聞研究所碩士論文。葉恆芬（2000）。《BBS媒體可信度及其影響因素初探研究—以台灣地區BBS　　　使用者為例》。中正大學電訊傳播研究所碩士論文。劉蕙苓（2012年7月）。〈為公共？為方便？電視新聞使用網路影音之研究〉。「2012中華傳播學會年會」論文。台中縣靜宜大學。劉于甄（2009年7月）。〈你看到了什麼？置入性電視新聞的可信度與注意力　　　研究〉。「2012 中華傳播學會年會」論文。新竹市玄奘大學。劉鶴群、林秀雲、陳麗欣、胡正申、黃韻如譯（2010）。《社會科學研究方法》。台北：雙葉。盧鴻毅（1992）。《新聞媒介可信度之研究》。政治大學新聞研究所碩士論文。賴俔劭（2008）。《網路政治議題參與度與網路政治新聞可信度對大學生政治　　　社會化影響》。輔仁大學大眾傳播學研究所碩士論文。簡郁琳（2003）。《媒介可信度之評估研究－以網路新聞為例》。文化大學新聞　　　研究所碩士論文。蕭伊貽（2012）。《電視新聞工作者取用第三方影音素材之研究》。政治大學新　　　聞研究所碩士論文。羅文輝、陳世敏（1993）。《新聞媒介可信度之研究》（國科會專題研究計畫　　　成果報，NSC 81-0301-H-004-501）。台北市：政治大學新聞研究所。羅文輝（2004）。〈選擇可信度：1992及2002年報紙與電視新聞可信度的比　　　較研究〉。《新聞學研究》，80（1），1-50。羅文輝、林文琪、牛隆光、蔡卓芬（2003）。〈媒介依賴與媒介使用對選舉新聞可信度的影響：五種媒介的比較〉。《新聞學研究》，74（3），19-44。謝高橋（1982）。《社會學》。台北市：巨流。蘇　蘅、王泰俐（2009）。〈電視新聞商業置入廠商身分揭露、產品類型以及　　　置入策略對新聞可信度的影響〉。《廣告學研究》，32（2），7-53。外文文獻 Atwater, T.& Fico, F (1986). Source reliance and use in reporting state government: a study of print and broadcast practices. Newspaper Research Journal, 8(1), 45-46. Bowman S and Willis C (2003) We Media: How Audiences Are Shaping the Future of News and Information. Reston, VA: American Press 　　　Institute. Bennett, N. L., Casebeer, L. L., Kristofco, R. E., & Strasser, S. M.(2004). Physicians’ Internet information-seeking behaviors. The Journal of Continuing Education in the Health Professions, 24, 31-38. Bruns A (2005) Gatewatching.Collaborative Online News Production. NewYork: Lang. Beckett, C. (2008, June 10). Super Media: the future as “networked journalism”. Opendemocracy. Retrieved November 1,2014 from http://www.opendemocracy.net/article/supermedia-the-networked-journalis m-future Burgess, J.& Green, J.(2009). YouTube: Online video and participatory culture. Cambridge: Polity Press. Bogdewic, S. P.(1992). Participant observation. In Crabree, B. F. & Miller, W. L.(Eds.). Doing Qualitive Research(pp.53-62). London: Sage. Berlo, D.K, Lemert, J.B. & Mertz, R.J.(1969).Dimensions for evaluating the acceptability of message source. The public opinion quarterly.33(4), 563-576. Burgess, J., & Green, J.(2009). YouTube: Online video and participatory culture. Polity Press: Cambridge. Bearden, W. O. & Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9(2), 183-195. Cobbey, R. (1980). Audiences attitudes and readership. American Newspaper Publishers Association News Research Report.No.29.Childers, T. L. & Rao, A. R. (1992). The Influence of Familial Peer-based Reference Groups on Consumer Decisions. Journal of Consumer Research, 19, 198-211. Cocanongher, A. B. & Bruce, G. D. (1971). Socially Distant Reference Groups and Consumer Aspirations. Journal of Marketing Research, 8, 379-381. Deuze, M. (2003). The web and its journalism:Considering the consequences of different types of newsmedia online. New Media & Society,5(2), 203-30. Diddi, A., & LaRose, R. (2006). Getting hooked on news: Uses and gratifications and the formation of news habits among college students in an internet environment. Journal of Broadcasting & Electronic Media, 50(2), 193-210. Eysenbach, G. (2008). Credibility of health information and digital media: New 　　　spectives and implications for youth. In M. J. Metzger, & A. J. Flanagin 　　　(Eds.), Digital media, youth, and credibility (pp. 123-154). Cambridge, MA: The MIT Press. Fenton, N.(2010). Drowning or waving? New media, journalism and democracy. In Natalie Fenton(Ed.), New media, old news: Journalism & democracy in the digital age. LA, London: Sage. Flanagin, A. J., & Metzger, M. J. (2001). Internet use in the contemporary media environment. Human Communication Research,27, 153-181. Gans(1979). Deciding What a News: A study of CBS Evening News,NBC Nightly News, Newsweek and Time. New York: Vintage Books. Gaziano, C. and K. McGrath (1986).Measuring the Concept of Credibility. Journalism Quarterly, 63(3), 451-62. Grabe, M.E. & Lang, A. & Zhao, X.(2003).News content and form:implications for memory and audience evaluations. Communication Research,30(4), 387-413. Goode, L. (2009). Social news, citizen journalism and democracy. New Media & Society. 11(8), 1287-1305. Gauntlett, D.( 2011). Making is connecting: The social meaning of creativity, from DIY and knitting to YouTube and web 2.0. Cambridge: Polity. Hovland, C.I., I.L. Janis and H.H. Kelley(1953). Communication and Persuasion. New Haven: Yale University Press. Jackson, N. A.、Lilleker, D. G. (2007). Seeking Unmediated Political Information in a Mediated Environment: The Uses and Gratifications of Political Parties` E-newsletters. Information, Communication & Society,10(2) , 242-681. Kawamoto, K.(2003). Digital journalism:Emerging media and the changing horizons of journalism. Lanham: Rowman & Littlefield Publishers. Katz, E.、Gurevitch, M.、Blumler, J (2006). Utilization of Mass Communication by the Individual . The Uses of Mass Communication: Current Perspectiveson Gratifications Research(pp.19-32). Beverly Hills: sage. Kohring, M. & Matthes, J. (2007). Trust in news media-development and validation of a multidimensional scale. Communication research, 34(2), 231-252. Kolodzy, J. (2006). Convergence journalism: Writing and reporting across the news media. New York, NY: Rowman & Littlefield Publishers. Kelley, H. H. (1952). Two Functions of Reference Groups. In Swanson, G. E.,Newcomb, T. M. & Hartley, E. L., Readings in Social Psychology, 410-414. New York: Holt. Ward, M. (2006.03.24). Finding a role in the realm of the blogger. Press Gazette. Retrieved November 1, 2014 from http://www.pressgazette.co.uk/node/33601 McManus, J. H. (1994). Market-Driven Journalism: Let the Citizen Beware? Thousand Oaks: Sage. Metzger, M. J., Flanagin, A. J., Eyal, K., Lemus, D. R., & McCann, R. M. (2003).Credibility for the 21st century: integrating perspectives on source,message, and mediacredibility in the contemporary media environment. Communication Yearbook, 27, 293–336 Newton, J.H.(2009).The guardian of the real: Journalism in the time of the new mind. In Barbie Zelizer(Ed.), The changing faces of journalism: Tabloidization, technology and truthiness. London: Routledge. Newcomb, T. M. (1943). Personality and Social Change. New York: Dryden Press.Leung,L.(2010). User-generated content on the internet: an examination of gratifications,civic engagement and psychological empowerment. New Media &Society, 11(8), 1327-2347. Lang, P., G. (2008). Publicly private and privately public: social networking on YouTube. Journal of Computer-Mediated Communication ,13, 361-380. Lessig, V. P. & Park, C. W. (1978). Promotional Perspectives of Reference Group Influence: Advertising Implications. Journal of Advertising, 7, 41-47. Lasica JD (2003) What is participatory journalism? USC Online Journalism Retrieved November 1, 2014 from http://www.ojr.org/ojr/workplace/1060217106.php LaRose, R. (2006). Getting hooked on news: Uses and gratifications and the formation of news habits among college students in an internet environment. Journal of Broadcasting & Electronic Media, 50(2), 193-210. Meyer, Philip. (1988). Defining and Measuring Credibility of Newspaper: Developing an Index. Journalism Quarterly, 65(3), 567-574. Moy, P., Scheufele, D. A., & Holbert, R. L. (1999). Television use and social capital: Testing Putnam’s time displacement hypothesis. Mass Communication & Society, 2, 27-45. O`Keffe, D. J. (1992). Persuasion: Theory and research. Newbury Park: Sage. Outing Steve (2005) The 11 layers of citizen journalism. A resource guide to help you figure out how to put this industry trend to workfor you and your newsroom. Poynter Online, Retrieved November 1, 2014 from http://www.poynter.org/content/content_view.asp?id=83126 Pavlik, J. V. (2001). Journalism and new media. New York: Columbia University Press. Robinson, N. (2009).‘If you had been with us’: Mainstream press and citizen journalists jockey for authority over the collective memory of Hurricane Katrina. New Media & Society, 11(5), 795-814. Reese SD, Rutigliano L, Hyun K and Jeong J (2007).Mapping the blogosphere: Professional and citizen-based media in the global news arena. Journalism, 8(3): 235–261. Rubin, A. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27, 37-51. Rubin, A. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34, 67-77. Rubin, A. M. (2002). The uses-and-gratifications perspective of media effects. In J. Bryant, & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 525-548). Mahwah, NJ: Lawrence Erlbaum Associates. Rosen, J. (2010.09.06). The Journalists Formerly Known as the Media:My Advice to the Next Generation. Jay Rosen: Public Notebook. Retrieved November 1,2014 from http://jayrosen.posterous.com/the-journalists-formerly-known-as-the-medim Romy Fröhlich, Oliver Quiring & Sven Engesser(2012). Between idiosyncratic self-interests and professional standards: A contribution to the understanding of participatory journalism in Web 2.0. Results from an online survey in Germany. Journalism published online 18 April,2012. Strentz, H. (1989), News reporters and News sources- Accomplices in shaping and misshaping the news. Iowa City: Iowa University Press. Singer, Jane B. (1997). Still guarding the gate? The newspaper journalist`s role in an online world. Convergence:The journal of research into new media technologies,3(1), 72-89. Stavrositu, C., & Sundar, S. S. (2008). If internet credibility is so iffy, why the heavy use? The relationship between medium use and credibility.Cyber Psychology & Behavior, 11, 65-68. Tang, E., & Lee, W. (2006). Singapore Internet users’ health information search: Motivation, perception of information source, and self-efficacy. In M. Murero., & R. E. Rice (Eds.), The Internet and Health Care (pp. 107-126).Mahwah, NJ: Lawrence. Travis L. Dixon(2008).News on the Net credibility, selective exposure, and racial prejudice. Communication Research, 35(2), 151-168. The Huffington Post. (2011.03.11). Twitter, Facebook Become Vital During Japan Earthquake. Retrieved November 1,2014 from http://www.huffingtonpost.com/2011/03/11/twitter-facebook-become-v_n_834767.html Thapa, B., Graefe, A. R., & Absher, J. D. (2002). Information needs and search behaviors: A comparative study of ethnic groups in the Angeles and San Bernardino National Forests, California. Leisure Science, 24, 89-107. Ward, S. J. A. & Wasserman, H. (2010). Toward an open ethics:Implications of new media platforms for global ethics discourse. Journal of Mass Media Ethics,25(4),275-292. Ying, H.(2007). YouTube: Making money by video sharing and advertising yourbusiness for free. Kitchener, Self-Help Publisher Yang, K. C. C. (2007).Factors influencing Internet users` perceived credibility ofnews-related blogs in Taiwan. Telematics and Informatics, 24, 69-85.
描述:	碩士國立政治大學新聞研究所 101451004
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101451004
数据类型:	thesis
显示于类别:	[新聞學系] 學位論文

文件中的档案:

档案	大小	格式	浏览次数
100401.pdf	1376Kb	Adobe PDF2	936	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈