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    题名: Factors influencing the foreign entry mode of Asian and Latin-American banks
    作者: Shen, Chung-Hua;Hsieh, Meng-Fen;Lee, Jen-Sin
    沈中華
    贡献者: 金融系
    关键词: entry mode;cultural difference;market seeking;customer following;financial service
    日期: 2010-09
    上传时间: 2015-03-18 14:27:27 (UTC+8)
    摘要: The majority of past studies on the foreign market mode of entry have focused on manufacturing industries. Although some studies have explored the entry mode decisions of the banking industry, most of them have adopted the case study method, and systematic studies have been relatively few. This study intends to fill this gap through an investigation of 7041 Asian and Latin-American bank branches covering the period from 1999 to 2005. The analytical results demonstrate that both Asian and Latin-American banks are market seekers. However, Latin-American banks are not customer followers. In addition, the larger the scale of the bank or the greater the net interest margin the more likely it is that high-control entry modes will be adopted. In contrast, in countries in Asia with a greater cultural distance, banks tend to establish low-control entry modes to avoid uncertainty. However, this does not apply in the case of Latin America.
    關聯: Service Industries Journal, 30(14), 2351-2365
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1080/02642060802641567
    DOI: 10.1080/02642060802641567
    显示于类别:[金融學系] 期刊論文

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