| Reference: | 一、英文部分：
1. Alavi, M. and Carlson, P.(1992), "A Review of MIS Research and Disciplinary Development",
Journal of Management Information System, Spring, Vol. 8, No.4, pp.45-62.
2. Coase, Ronald H., "The Nature of the Firm ", Economics, 4(4), 1937, pp.386-405.。
3. Creswell, J. W. (1998). Qualitative Inquiry and Research Design: Choosing among Five Tradition.
Thousand Oaks, CA: Sage.
4. Eisenhardt, K. M., "Building Theories from Case Study Research",
The Academy of Management Review, Vol. 14, No.4, pp.532-550.
5. Petty, R. E., Cacioppo, J. T. & Morris, K. J. (1983),
Effects of Need for Cognition on Message Evaluation, Recall, and Persuasion.
Journal of Personality and Social Psychology, 45(4), pp. 805-818.
6. Petty, R. E., Cacioppo, J. T., Kao, C. F., & Rodriguez, R. (1986),
Central and Peripheral Routes to Persuasion: An Individual Difference Perspective.
Journal of Personality and Social Psychology, 51(5), pp. 1032-1043.
7. Stake, R. E. (1995). The Art of Case Study Research, Thousand Oaks, CA: Sage.
8. Williamson, O. E. (1985). The Economic Institution of Capitalism,
The Free Press, New York
9. Yin, R. K. (2003). Case Study Research Design and Methods, London: Sage Publication.
二、中文部分
1. 邱志聖（2010），策略行銷分析：架構與實務應用（三版），智勝文化。
2. 巫立宇、邱志聖（2014，即將出版），銷售管理 。
3. 洪順慶（2008），行銷管理，台北市：新陸書局。
4. 南六2012年度財報（2013）。
5. 郭維蓁，2012，業務銷售之策略行銷分析，國立政治大學企業管理研究所論文。 |
