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| Title: | 在西班牙開設Luna Y Comida民宿的商業計畫書
Business Plan to Open Luna Y Comida Guest House |
| Authors: | 唐雅立
Alexandre Taschereau |
| Contributors: | 吳文傑
Wu, Jack
唐雅立
Alexandre Taschereau |
| Keywords: | 民宿
瓦倫西瓦（西班牙城市及省名）
西班牙
舊城區
B&B
Valencia
Spain
Old town |
| Date: | 2013 |
| Issue Date: | 2014-08-06 11:43:10 (UTC+8) |
| Abstract: | 在西班牙開設Luna Y Comida民宿的商業計畫書
Luna Y Comida is a start-up bed and breakfast business that will open near the old town of Valencia Spain, in the Barrio Del Carmen. It will be a mid-range establishment with 6 rooms that will mainly target customers from the UK, France, Belgium and China, with some occasional Spanish vacationers. The owners will live on the premises and will be able to serve the clients with excellent customer service in their own language (French, English, Spanish and Chinese). This personalized customer service will be at the earth of our success. We aim at providing to our customers a “home” away from home and help reduce the stress usually accompanied with travelling abroad. Internet and social media will play a big role in the marketing strategy, as it is the most efficient and direct way to reach our possible guests. A variety of traditional and on-line promotions will be used to advertise competitively our B&B. These will help make Luna Y Comida profitable by the end of the first year of operation. However, the profits will be modest for this first year, but they are expected to grow during the second and third year of operation. |
| Reference: | Online Documents
Daniel Toma Gaimundiz, El Turismo Chino en Espana (The Chinese tourism in Spain), Universidad de Sevilla, 2011
http://www.fundacionico.es/fileadmin/user_upload/pdfs/El_Turismo_Chino_en_Espana_2.pdf
Demunter Christophe & Dimitrakopoulos Chryssanthi, Domestic tourism, European Commission, Eurostat, Statistic in focus, no 49, 2011
http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-11-049/EN/KS-SF-11-049-EN.PDF
European Commission, Attitudes of Europeans citizens towards the environment, Special Eurobarometer 365 – EB75.2
http://ec.europa.eu/public_opinion/archives/ebs/ebs_365_pres_en.pdf
European commission, Eurostat, Average length of stay
http://epp.eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Average_length_of_stay_in_hotels,_campsites_and_other_collective_tourist_accommodation,_by_NUTS_2_regions,_2011_(1)_(days).png&filetimestamp=20130527090450
European Commission, Eurostat, Tourism Statistics
http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Tourism_statistics_-_top_destinations
European Commission, Eurostat, Tourism Trend http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Tourism_trends#Top_destinations
Gabriela Alvarez, Suhejla Hoti and Michael McAleer, School of Economic and Commerce, University of Western Australia, Modeling Tourist Arrivals to Spain from the Top Five Source Markets http://www.mcc.cmu.ac.th/ASIMMOD2007/Paper/E03_Suhejla%20Hoti.pdf
Instituto Nacional de Estadistica, Hotel Occupancy Survey, January 2013, http://www.ine.es/en/daco/daco42/prechote/cth0012_en.pdf
ITB World Travel Trends Report 2011
http://www.itb-kongress.de/media/itbk/itbk_media/itbk_pdf/WTTR_Report_komplett_web.pdf
Mallou Verala Jesus, Eduardo Picon Prado and Teresa Brana Tobio, Segmentation of the Spanish Domestic Touristic Market, University of Santiago de Compostela, Psicothema, , 2004 vol. 16, no 1
http://www.psicothema.com/psicothema.asp?id=1164
Nielson Newswire, Deal with it! Discounts drive brand love on social media, 11/03/2011
http://www.nielsen.com/us/en/newswire/2011/deal-with-it-discounts-drive-brand-love-on-social-media.html
Nielson Newswire, Improving customer experience by listening and responding to social media, 07/07/2009
http://www.nielsen.com/us/en/newswire/2009/improving-customer-experience-by-listening-and-responding-to-social-media.html
Plan Turismo China,
http://www.minetur.gob.es/es-s/gabineteprensa/notasprensa/documents/planturismochina.pdf
Ray Rebecca, Milla Sanes, and John Schmitt, No-vacation nation Revisited, May 2013 http://www.cepr.net/documents/no-vacation-update-2014-04.pdf
Tourism Valencia, Tourism statistics 2013
http://www.turisvalencia-guias.info/turisvalencia/estadisticas/#/11/zoomed
UNWTO, Facts and figures
http://www.unwto.org/facts/eng/historical.htm
UNWTO, China – The new number one tourism source market in the world, Press release April 4th 2013
http://media.unwto.org/en/press-release/2013-04-04/china-new-number-one-tourism-source-market-world
UNWTO, Tourism Highlights 2013
http://www.e-unwto.org/content/hq4538/fulltext.pdf
UNTWO, World Tourism Barometer, volume 11, January 2013, http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_barom13_01_jan_excerpt_0.pdf
Websites
Airbnb
https://www.airbnb.ca/s/Valencia--Spain?room_types%5B%5D=Entire+home%2Fapt&room_types%5B%5D=Private+room&property_type_id%5B%5D=3
Euro camping
http://www.eurocampings.co.uk/spain/valencian/valencia/
Time and date
http://www.timeanddate.com/calendar/?year=2013&country=41
Tripadvisor
http://www.tripadvisor.com/Hotels-g187529-c2-Valencia_Valencia_Province_Valencian_Country-Hotels.html
Valencia Arthouse
http://www.valenciarthouse.com/
Valencia Mindfulness Retreat
http://www.valenciamindfulnessretreat.org/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933046
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0100933046 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 304601.pdf | | 1114Kb | Adobe PDF2 | 676 | View/Open |
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