政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/68247

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/68247

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/68247

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题名:	在西班牙開設Luna Y Comida民宿的商業計畫書 Business Plan to Open Luna Y Comida Guest House
作者:	唐雅立 Alexandre Taschereau
贡献者:	吳文傑 Wu, Jack 唐雅立 Alexandre Taschereau
关键词:	民宿瓦倫西瓦（西班牙城市及省名）西班牙舊城區 B&B Valencia Spain Old town
日期:	2013
上传时间:	2014-08-06 11:43:10 (UTC+8)
摘要:	在西班牙開設Luna Y Comida民宿的商業計畫書 Luna Y Comida is a start-up bed and breakfast business that will open near the old town of Valencia Spain, in the Barrio Del Carmen. It will be a mid-range establishment with 6 rooms that will mainly target customers from the UK, France, Belgium and China, with some occasional Spanish vacationers. The owners will live on the premises and will be able to serve the clients with excellent customer service in their own language (French, English, Spanish and Chinese). This personalized customer service will be at the earth of our success. We aim at providing to our customers a “home” away from home and help reduce the stress usually accompanied with travelling abroad. Internet and social media will play a big role in the marketing strategy, as it is the most efficient and direct way to reach our possible guests. A variety of traditional and on-line promotions will be used to advertise competitively our B&B. These will help make Luna Y Comida profitable by the end of the first year of operation. However, the profits will be modest for this first year, but they are expected to grow during the second and third year of operation.
參考文獻:	Online Documents Daniel Toma Gaimundiz, El Turismo Chino en Espana (The Chinese tourism in Spain), Universidad de Sevilla, 2011 http://www.fundacionico.es/fileadmin/user_upload/pdfs/El_Turismo_Chino_en_Espana_2.pdf Demunter Christophe & Dimitrakopoulos Chryssanthi, Domestic tourism, European Commission, Eurostat, Statistic in focus, no 49, 2011 http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-11-049/EN/KS-SF-11-049-EN.PDF European Commission, Attitudes of Europeans citizens towards the environment, Special Eurobarometer 365 – EB75.2 http://ec.europa.eu/public_opinion/archives/ebs/ebs_365_pres_en.pdf European commission, Eurostat, Average length of stay http://epp.eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Average_length_of_stay_in_hotels,_campsites_and_other_collective_tourist_accommodation,_by_NUTS_2_regions,_2011_(1)_(days).png&filetimestamp=20130527090450 European Commission, Eurostat, Tourism Statistics http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Tourism_statistics_-_top_destinations European Commission, Eurostat, Tourism Trend http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Tourism_trends#Top_destinations Gabriela Alvarez, Suhejla Hoti and Michael McAleer, School of Economic and Commerce, University of Western Australia, Modeling Tourist Arrivals to Spain from the Top Five Source Markets http://www.mcc.cmu.ac.th/ASIMMOD2007/Paper/E03_Suhejla%20Hoti.pdf Instituto Nacional de Estadistica, Hotel Occupancy Survey, January 2013, http://www.ine.es/en/daco/daco42/prechote/cth0012_en.pdf ITB World Travel Trends Report 2011 http://www.itb-kongress.de/media/itbk/itbk_media/itbk_pdf/WTTR_Report_komplett_web.pdf Mallou Verala Jesus, Eduardo Picon Prado and Teresa Brana Tobio, Segmentation of the Spanish Domestic Touristic Market, University of Santiago de Compostela, Psicothema, , 2004 vol. 16, no 1 http://www.psicothema.com/psicothema.asp?id=1164 Nielson Newswire, Deal with it! Discounts drive brand love on social media, 11/03/2011 http://www.nielsen.com/us/en/newswire/2011/deal-with-it-discounts-drive-brand-love-on-social-media.html Nielson Newswire, Improving customer experience by listening and responding to social media, 07/07/2009 http://www.nielsen.com/us/en/newswire/2009/improving-customer-experience-by-listening-and-responding-to-social-media.html Plan Turismo China, http://www.minetur.gob.es/es-s/gabineteprensa/notasprensa/documents/planturismochina.pdf Ray Rebecca, Milla Sanes, and John Schmitt, No-vacation nation Revisited, May 2013 http://www.cepr.net/documents/no-vacation-update-2014-04.pdf Tourism Valencia, Tourism statistics 2013 http://www.turisvalencia-guias.info/turisvalencia/estadisticas/#/11/zoomed UNWTO, Facts and figures http://www.unwto.org/facts/eng/historical.htm UNWTO, China – The new number one tourism source market in the world, Press release April 4th 2013 http://media.unwto.org/en/press-release/2013-04-04/china-new-number-one-tourism-source-market-world UNWTO, Tourism Highlights 2013 http://www.e-unwto.org/content/hq4538/fulltext.pdf UNTWO, World Tourism Barometer, volume 11, January 2013, http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_barom13_01_jan_excerpt_0.pdf Websites Airbnb https://www.airbnb.ca/s/Valencia--Spain?room_types%5B%5D=Entire+home%2Fapt&room_types%5B%5D=Private+room&property_type_id%5B%5D=3 Euro camping http://www.eurocampings.co.uk/spain/valencian/valencia/ Time and date http://www.timeanddate.com/calendar/?year=2013&country=41 Tripadvisor http://www.tripadvisor.com/Hotels-g187529-c2-Valencia_Valencia_Province_Valencian_Country-Hotels.html Valencia Arthouse http://www.valenciarthouse.com/ Valencia Mindfulness Retreat http://www.valenciamindfulnessretreat.org/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933046 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0100933046
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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档案	描述	大小	格式	浏览次数
304601.pdf		1114Kb	Adobe PDF2	676	检视/开启

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