Reference: | 中文部分 尤紹真, 2007, 調節焦點理論對廣告效果之影響研究-以認知需求、產品知識為調節變數, 國立政治大學企業管理學系研究所碩士論文 林育則, 2007 , 消費罪惡感之情緒內涵、發生時機及量表發展, 國立政治大學企業管理研究所博士論文 洪有義, 1975, 內外在制握與洛氏制握量表簡介, 測驗年刊, 22, 99-103 張翔任, 2008, 調節導向在比較性廣告的應用, 國立政治大學企業管理學系研究所碩士論文 陳安瀅, 2003, 政治知覺對組織負面影響的干擾因素以工作滿足為例, 國立中山大學人力資源管理研究所碩士論文 郭孟杭, 2010, 以聯合分析法探討環保家具之購買行為, 國立政治大學企業管理研究所碩士論文 蔡麗雪, 2006, 國民小學學生內外控傾向、學生能力與外表吸引力對同儕關係之影響-社交技巧的調節效果, 國立台南大學教育經營與管理研究所碩士論文 蕭舜之, 2007, 調節焦點理論廣告效果之影響研究-以文化、自我監控為調節變數:台、日兩國比較觀點, 國立政治大學企業管理學系研究所碩士論文 薛渭, 2008, 情緒失調對工作滿意度與組織承諾之影響-以內外控人格為干擾變數, 國立成功大學管理學院碩士論文
英文部分 Aaker, J. L., & Lee, A. Y. (2001). “I” seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion. Journal of Consumer Research, 28(1), 33-49. Aaker, J. L., & Lee, A. Y. (2006). Understanding Regulatory Fit. Journal of Marketing Research (JMR), 43(1), 15-19. Adker, D. A., Stayman, D. M., and Hagerty, R. M. (1986). Warmth in Advertising: Measurement, Impact and Sequence Effects. Journal of Consumer Research, 12(4), 365-381. Albrecht, D., Bultena, G., Hoilberg, E. and Nowak, P. (1982). The new environmental paradigm scale. Journal of Environmental Education, 13, 39-43. Allport, G. W., & Odbert, H. S. (1936). Trait-names: A psycho-lexical study. Psychological Monographs, 47(1), 211. Avent, T., & Tory Higgins, E. (2003). Locomotion, Assessment, and Regulatory Fit: Value Transfer From "How" to "What". Journal of Experimental Social Psychology, 39(5), 525-530. Avnet, T., & Higgins, E. T. (2006). How Regulatory Fit Affects Value in Consumer Choices and Opinions. Journal of Marketing Research (JMR), 43(1), 1-10. Bledsoe, J. C. & W. C. Baber (1978). Personality Correlates of Locus of Control among College Women. Psychological Reports, 43(3), 1129-1130. Bosmans, A. and Baumgartner, H. (2005). Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not. Journal of Consumer Research, 32(4), 424-434. Burnett, M. S., Lunsford, D. A. (1994). Conceptualizing Guilt in the Consumer Decision-Making Process. Journal of Consumer Marketing, 11(3), 33-43. Butterfield, E. C. (1964). Locus of control, test anxiety, reations to frustration, and achievement attitudes. Journal of Personality, 32(3), 355-370 Caldwell, L. (1991). Globalizing environmentalism: threshold of a new phase in international relations. Society and Natural Resources, 4 (3), 259-272. Cattell, R. B. (1943). The Description of Personality: Basic Trait Resolved into Clusters. Journal of Abnormal and Social Psychology, 38, 476-506. Charter, M. (1992). Green Marketing: A Responsible Approach to Business? Greenleaf. Chen, A. H., Ng, S. and Rao, A. (2005). Cultural Differences in Consumer Impatience. Journal of Marketing Research, 42(3), 291-301. Chernev, A. (2004). Goal-Attribute Compatibility in Consumer Choice. Journal of Consumer Psychology, 14(1/2), 141-15. Corrado, M. & Ross, M. (1990). Environmental issues in the 1990s: green issues in Britain and the value of green research data. ESOMAR Annual Congress, 43, 347-69. Cotte, J., Coulter, R. A., and Moore, M. (2005). Enhancing or Disrupting Guilt: The Role of Ad Credibility and Perceived Manipulative Intent. Journal of Business Research, 58(3), 361-368. Coulter, R. H., and Pinto, M. B. (1995). Guilt Appeals in Advertising: What Are Their Effects? Journal of Applied Psychology, 80(6), 697-705. Cowe, R.,& Williams, S.(2000). Who are the ethical consumer?. UK: The Co-operative Bank. D’Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green products and corporate strategy: An empricial investigation. Society and Business Review, 1(2), 144-157. Dahl, D. W., Honea, H., and Manchanda, R. V. (2003). The Nature of Self-Reported Guilt in Consumption Contexts. Marketing Letters, 14(3), 159-171. Doane, D. (2001). Taking Flight: The Rapid Growth of Ethical Consumerism. London: New Economics Foundation. Dodds, W. B. and K. B. Monroe (1985). The Effect of Brand and Price Information on Subjective Product Evaluations, in Advances in Consumer Research,Goods,and Specialty Goods. Journal of Marketing, 23, 53-56. Downs, A. (1972). Up and down with ecology the"Issue Attention Cycle`. Public Interest, 28, 38-50. Duales System Deutschland (2009). Retrieved from http://www.gruenerpunkt. de/de/unternehmensinfo/das-unternehmen/umweltbilanz.html Dunlap R. (1991). Trends in public opinion toward environmental issues 1965-1990. Society and Natural Resources, 4(3), 285-314. Elkington, J., & Hailes, J. (1989). The green consumer`s supermarket shopping guide. London: Gollancz. English, H. B., and Macker, A. C. (1976). A Comprehensive Dictionary of Psychology and Psychoanalytical Terms. New York: David Mckay Company. Forsyth, D. R. (1980). A taxonomy of ethical ideologies. Journal of Personality and Social Psychology, 39, 175. Forsyth, D. R. (1992). Judging the morality of business practices: The influences of personal moral philosophies. Journal of Business Ethics, 11, 461-470. Freedman, J. L., Wallington, S. A., and Bless, E. (1967). Compliance without Pressure: The Effects of Guilt. Journal of Personality and Social Psychology, 7(2), 117-124. Friedman, R. S., & Förster, J. (2001). The Effects of Promotion and Prevention Cues on Creativity. Journal of Personality and Social Psychology, 81(6), 1001-1013. Fuller, D. A., & Gillett, P. L. (1999). Sustainable marketing: Strategies playing in the background. American Marketing Association. Conference Proceedings, 10, 222. Garner, R. (2000). Environmental politics. Britain, Europe and the global environment. Basingstoke, England: MacMillan Press Ltd. Ghingold, M. (1981). Guilt Arousing Marketing Communications: An Unexplored Variable. Advances in Consumer Research, 8(1), 442-448. Goldson, Robert M. (1984). Longman Dictionary of Psychology and Psychiatry. New York: Longman Inc. Guilford, D. W. (1959). Consistency of the factorial structures of personality ratings form different source. Journal of Abnormal and Social psychology, 44, 329-344. Hammer, T. H. & Y. Vardi (1981). Locus of Control and Career Self-management among Nonsupervisory Employees in Industrial Settings. Journal of Vocational Behavior, 18, 13-29. Hannis, M. (2001). The Myth Of Green Consumerism: Consumption, Community And Free Markets. Green Paper on Integrated Product Policy-Commission of The European Communities. Higgins, E. T. (1997). Beyond Pleasure and pain. American psychologist, 52(12), 1280-1300 Higgins, E. T. (2000). Making a Good Decision: Value From Fit. American Psychology, 55(11), 1217-1230. Higgins, E. T., Harlow, R. E., Idson, L. C., Adyuk, O. N., and Taylor, A. (2001). Achievement Orientations from Subjective Histories of Success: Promotion Pride versus Prevention Pride. European Journal of Social Psychology, 31(1), 323. Higgins, E.T., Roney, C.J. R., Crowe, E., and Hymes, C. (1994). Ideal versus Ought Predilections for Approach and Avoidance: Distinct Self-regulatory System. Journal of Personality and Social Psychology, 66, 376-386. Hines, J. M., Hungerford, H., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta analysis. The Journal of Environmental Education, 18(2), 1-8. Hopper, J. R., & Nielson, J. M. (1991). Recycling as altruisticbehavior. Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 195-220. Huhmann, B. A., & Brotherton, T. P. (1997). A Content Analysis of Guilt Appeals in Popular Magazine Advertisements. Journal of Advertising, 26(2), 35-45. Iyer, E. (1994). Environmental marketing: positive strategies for reaching the green consumer/green marketing: challenges and opportunities for the new marketing age. Journal of Marketing, 58(2), 127-129. Izard, C. E. (1977). Human Emotions. New York: Plenum Press. Izard, C. E. (1977). Patterns of Emotions. New York: Academic Press. Jain, S. P., Lindsey, C., Agrawal, N., and Maheswaran, D. (2007). For Better or For Worse? Valenced Comparative Frames and Regulatory Focus, Journal of Consumer Research, 34(1), 57-65. Jiménez, M. (2007). Guilt Factors Influencing the Effectiveness of Green Advertising. Doctoral dissertation, University of Texas at El Paso, USA. Jiménez, M., & Yang, K. C. C. (2008). How Guilt Level Affects Green Advertising Effectiveness?. American Academy of Advertising, USA. Joe, V. C. (1971). Review of the internal-external control construct as a personality variable. Psychological Reports, 28, 619-40. Johnson, Becca Cowan (1996). Good Guilt, Bad Guilt and What to Do with Each. Chicago, Illinois: InterVarsity Press. Keller, K. L. (1993). Conceptualizing, Measuring, Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22 Kirmani, A., & Zhu, R. (2007), “Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge”, Journal of Marketing Research (JMR), 44(4), 688-701. Kleiner, A. (1991). What does it mean to be green?. Harvard Business Review, 69, 38-47. Kreitner, R. & A. Kinicki (1995). Organizational Behavior. New York: McGraw-Hill. Lascu, Dana-Nicoleta (1991). Consumer Guilt: Examining the Potential of a New Marketing Construct. Advances in Consumer Research, 18, 290-295 Lipsey, M.W. (1977). Attitudes toward the environment and pollution, in Oskamp, S. (Ed.). Attitudes and Opinions, Prentice-Hall, Englewood Cliffs, NJ. Louro, M. J., Pieters, R., and Zeelenberg, M. (2005). Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions. Journal of Consumer Research, 31(4), 833-84. Machenzie, S. B., & Spremg, R. A. (1992). How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?. Journal of Consumer Research, 18(4), 519-529 Macnaghten, P., & Urry, J. (1995). Towards a sociology of nature. Sociology, 29(2), 203-220. Martin, Brett A.S., Lang, Bodo , and Wong, Stephanie (2003). Conclusion Explicitness In Advertising: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion. Journal of Advertising, 32(4), 57-65. McDonagh, P., & Prothero, A. (1997). Green Management – A Reader. London, England: The Dryden Press. Mosher, D. L. (1980). Guilt. Encyclopaedia of Clinical Assessment, Woody, R. H., ed., D. C.: Bass, 602-613. Noe, F. P. & Snow, R. (1990). The new environmental paradigm and further scale analysis. Journal of Environmental Education, 21, 20-6. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers perceived expertise, trustworthiness and attractiveness. Journal of Advertising, 19(3), 39-52. Peattie, K. (1993). 綠色行銷:化危機為商機的經營趨勢 (梁錦琳 & 陳雅玲譯, 初版). 臺北市: 牛頓出版社. Pham, M. T. & Higgins, E. T. (2004). Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions. Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires, S. Ratneshwar, David Glen Mick, eds., Routledge Available at SSRN: retrieved 04/26/2008 from http://ssrn.com/abstract=571701
Pham, M. T., & Avnet, T. (2004). Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion. Journal of Consumer Research, 30(4), 503-518. Polonsky, M. J. (1994). An Introduction To Green Marketing. Electronic Green Journal. 1(2), Retrieved December, 2009, from http://escholarship.org/uc/item/49n325b7#page-1 Porter, M. and van der Linde, C. (1995). Green and competitive. Harvard Business Review, 120-134. Putrevu, S., & Lord K. R. (1994). Comparative and noncomparative advertising: attitudinal effects under cognitive and affective involvement conditions. Journal of Advertising, 23(2), 77-90. Rawlings, Edna I. (1970). Altruism and Helping Behavior. New York: Academic Press Roberts, J.A. & Bacon, R. (1997). Exploring the subtle relationships between environmental concern and the ecologically conscious consumer behaviour. Journal of Business Research, 40, 79-89. Robertson, T. S. (1970). Consumer Behavior. Glenview III: Scott-Foresman and Company, 63-64. Rose, Robin L. & John F. Veiga (1984). Assessing the Sustained Effects of a Stress Management Intervention on Anxiety and Locus of Control. Academy of Management Journal, 27, 190-198. Rotter, J. B. (1954). Social learning and clinical psychology. Englewood Cliffs, NJ: Prentice-Hall. Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs, 33(1), 300-303. Ruth, J. A., and Faber, R. J. (1988). Guilt: An Overlooked Advertising Appeal. American Academy of Advertising, 83-89. Samalin, N., and Hogarty, D. B. (1994). Guilt Busters. Parents, 69(9), 133-137. Schiffman, L .G., & Kanuk L. L. (2000). Consumer Behavior, Upper Saddle River, N.J: Prentice Hall. Schlossberg, H. (1991). Green marketing has been planted ± now watch it grow. Marketing News, 4(March), 26-30. Schwepker, C., & Cornwell, T. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing, 10, 77–101. Shetzer, L., Stackman, R.W. and Moore, L.F. (1991). Business environment attitudes and the new environmental paradigm. Journal of Environmental Education, 22, Summer, 14-21. Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 24(2), 71-82. Shrum, L. J., McCarty, J. A., and Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 24(2), 71-82. Smith, L. (2008). Is green the new beige? Brand Strategy, 223, 32-33. Spector, P. E. (1982). Behavior in Organizations as a Function of Employee`s Locus of Control. Psychological Bulletin, 91(3), 482-497. Stein, Edward V. (1968). Guilt: Theory an Therapy. Philadelphia. Pennsylvania: Westminster Press Straughan, R. & Roberts, J. (1999). Environmental segmentation alternatives: A look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16(6), 558-575. Strong, C. (1996). Features contributing to the growth of ethical consumerism - a preliminary investigation. Marketing Intelligence & Planning, 14(5), 5. Uusitalo, O., & Oksanen, R. (2004). Ethical consumerism: a view from Finland. International Journal of Consumer Studies, 28(3), 214. Varadarajan, P. R. (1992). Marketing`s Contribution to Strategy: The View from a Different Looking Glass. Academy of Marketing Science. Journal, 20(4), 335-343. Wagner, S. A., & ebrary Inc. (1997). Understanding green consumer behavior a qualitative cognitive approach Available from http://site.ebrary.com/lib/yale/Doc?id=10057286 Wang, Jing & Agneal Y. Lee(2006). The Role of Regulatory Focus in Preference Construction. Journal of Marketing Research, 43, 28-38. Wilkie, W. (1986). Consumer behavior. New York: John Wiley & Sons, Inc. Winski, J. M. (1991). Big prizes, but no easy answers. Advertising Age, October 26, GR-3. Zeithaml, Valarie A. (1988). Consumer Perceptions of Price, Quality and Value:A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(July), 2-22. Zhao, Guangzhi & Pechmann, Cornelia (2007). The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns. Journal of Marketing Research, 44(4), 671-687. Zimmer, M. R., Stafford, T. F. and Marla, R. (1994). Green issues: dimensions of environmental concern. Journal of Business Research, 30(1), 63-74. |