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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/56996
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56996


    Title: 在總督府陰影下:台灣廣告史論述回顧、性別觀點的反思和研究芻議
    在總督府陰影下:臺灣廣告史論述回顧、性別觀點的反思和研究芻議
    Authors: 孫秀蕙
    陳儀芬
    Contributors: 政大廣告系
    Keywords: 總督府;台灣廣告史;性別
    Date: 2009-01
    Issue Date: 2013-02-27 09:46:56 (UTC+8)
    Abstract: 日人對台灣的殖民統治(1895-1945),伴隨著工業革命以降的大量生產形式,以及企業集團的形成,催生了現代台灣廣告業。當時風行於日本的廣告設計,隨著以日人為主的廠商在台灣設立代理公司,販售日製商品,出現在台灣的大眾傳播媒體及公共場所的宣傳海報上。
    Relation: 新聞學研究,98,295-318
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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