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政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/56996

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56996

Title:	在總督府陰影下：台灣廣告史論述回顧、性別觀點的反思和研究芻議在總督府陰影下：臺灣廣告史論述回顧、性別觀點的反思和研究芻議
Authors:	孫秀蕙陳儀芬
Contributors:	政大廣告系
Keywords:	總督府;台灣廣告史;性別
Date:	2009-01
Issue Date:	2013-02-27 09:46:56 (UTC+8)
Abstract:	日人對台灣的殖民統治（1895-1945），伴隨著工業革命以降的大量生產形式，以及企業集團的形成，催生了現代台灣廣告業。當時風行於日本的廣告設計，隨著以日人為主的廠商在台灣設立代理公司，販售日製商品，出現在台灣的大眾傳播媒體及公共場所的宣傳海報上。
Relation:	新聞學研究,98,295-318
Data Type:	article
Appears in Collections:	[Department of Advertising] Periodical Articles

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