| Reference: | 田祖武、莊雅涵（2007）。品牌體驗與產業契合度對服務業品牌延伸評價之影響。行銷評論，4(3)，311-338。
別蓮蒂（2003）。企業品牌傘策略之企業名稱背書效果。管理學報，20(6)，1175-1199。
李天鐸（1997）。跨國傳播集團與華語流行音樂─政治經濟學分析。全球主義／本土主義：亞洲的現代性與文化生產研討會，香港中文大學。
周文賢（2002），多變量統計分析：SAS/STAT使用方法，智勝出版社。
林富美（2004）。藝人與經紀人派遣勞動關係初探。新聞學研究，78，143-186。
波仕特線上市調（2010）。〈你有多久沒有買唱片？〉。上網日期：2012年5月20日，取自http://n.yam.com/pollster/life/201011/20101120966815.html
高雅勤（2009）以知覺契合度探討品牌認同感對副品牌延伸產品態度之影響─以流行音樂表演藝術團體為例。中國文化大學新聞學系碩士論文。
張茂嵩（2002）。契合度與產品知識對品牌策略效果之影響。國立政治大學企業管理系碩士論文。
夏學理、陳尚盈、羅皓恩、王瓊英（2003）。文化市場與藝術票房。臺北：五南。
創市際市場研究顧問（2011）。〈ARO觀察：年齡族群網路使用狀況〉，《創市際市場研究顧問電子報》。上網日期：2012年5月20日，取自 http://distance.shu.edu.tw/98dmcix/d41.htm
劉揚銘（2011年8月）。凝聚社群、導熱、擴散力量，讓粉絲替你創造暢銷商品。經理人月刊，81，128-147。
蔡瑤昇、呂文琴、林士超（2010）。品牌延伸稀釋量表建構之發展。臺北科技大學學報，43(1)，1-19。
Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a brand name. New York, NY: Free Press.
Aaker, D. A. (2009). Strategic market management (9th ed.). New York, NY: Wiley.
Aaker, D. A. & Joachimsthaler, E. (2000). The brand relationship spectrum: the key to the brand architecture challenge. California Management Review, 42(4), 8-23.
Aaker, D. A. & Keller, K. L. (1990) Consumer evaluation of brand extensions. Journal of Marketing, 54(1), 24-71.
Abercrombie, N. and B. Longhurst (1998). Audiences: a sociological theory of performance and imagination. London, England: Sage.
Alba, J. W. and Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411-455.
Anderson, C. (2009). Free: the future of a radical price. New York, NY: Hyperion.
Armstrong G., & Kotler, P. (2011). Marketing: an introduction (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Ashe, D., Maltby, J., & McCutcheon, L. E. (2005). Are celebrity-worshippers moreprone to narcissism? A brief report. North American Journal of Psychology, 7(2), 239-246.
Balachander, S., & Ghose, S. (2003). Reciprocal spillover effects: a strategic benefit of brand extensions. Journal of Marketing, 67(1), 4-13.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bennett, A. (2001). Cultures of popular music. Philadelphia, PA : Open University Press.
Bhat, S., Kelley, G. E., & O`Donnell, K. A. (1998). An investigation of consumer reactions to the use of different brand names. Journal of Product & Brand Management, 7(1), 41-50.
Bhat, S. & Reddy, K.S. (1997). Investigating the dimensions of fit between a brand and its extension. AMA 1997 Winter Educators’ Conference, 8, 186-194.
Boush, D. M. and B. Loken, (1991). A process-tracing study of brand extension. evaluations, Journal of Marketing Research, 28(1), 16-28
Broniarczyk, S. M. & Alba, J. W. (1994). The importance of the brand in brand extension. Journal of Marketing Research, 31(2), 214-228.
Burnett, R. (1996). The global jukebox: the international music industry. London, England: Routledge.
Chiou, J. S., Huang, C. Y., & Chuang, M. C. (2005). Antecedents of Taiwanese adolescents` purchase intention toward the merchandise of a celebrity: the moderating effect of celebrity adoration. The Journal of Social Psychology, 145(3), 317-332.
Dacin, P. A. & Smith, D. C. (1994). The effect of brand portfolio characteristics on consumer evaluations of brand extensions. Journal of Marketing Research, 31(2), 229-242
Doyle, P. (1990). Building successful brands: the strategic options. Journal of Customer Marketing, 1(7), 5-19.
Elliott, A. (2010). `I want to look like that!`: cosmetic surgery and celebrity culture. Cultural Sociology, 5(4), 463–477.
Fiske, J. (1992). The cultural economy of fandom. In L. A. Lewis (Ed.), The adoring audience: Fan culture and popular media (pp. 30-49). London, England: Routledge.
Frank, R. E., Massy, W. F., & Wind, Y. (1972). Market segmentation. Upper Saddle River, NJ: Pearson Prentice Hall.
Guiltinan, J. P. (1993). A strategy framework for assessing product line additions. Journal of Product Innovation Management, 10, 136-47
Gürhan -Canli, Z., & Maheswaran, D. (1998). The effects of extensions on brand name dilution and enhancement. Journal of Marketing Research, 35(4), 464-473.
Haig, M. (2004). Brand royalty : how the world`s top 100 brands thrive and survive. London, England: Kogan Page.
Hair, J. F., Black, B., Babin, B., Anderson, R. E., & Tatham, R. L. (2009). Multivariate data analysis (7th ed.). New York, NY: Macmillan.
Hedges, C. (2010). Celebrity culture and the obama brand. Tikkun, 25, 33-72.
Heskett J. (1976), Marking. New York, NY: McMillan.
Hills, M. (2002), Fan cultures. London, England: Routledge.
Hull, G. (2004). The recording industry. Boston, MA: Ally and Bacon.
Hunt, K. A., Bristol, T., & Bashaw, R. E. (1999). A conceptual approach to classifying sports fans. Journal of Services Marketing, 13(6), 439-452.
Keller, K. L. (2012). Strategic brand management (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Kent, R., & Allen, C. (1994). Competitive interference effects in consumer memory for advertising: The role of brand familiarity. The Journal of Marketing, 58(3), 97-105.
Kerin, R. A., Harvey, M. G., & Rothe, J. T.(1978). Cannibalism and new product development. Business Horizons, 21(5), 25-31.
Kim K. & Chhajed, D. (2000). Commonality in product design: cost saving, valuation change and cannibalization. European Journal of Operational Research, 25(3), 602-621.
Kirmani, A.,Sood, S.,Bridges, S. (1999).The ownership effect in consumer responses to brand line stretches. Journal of Marketing, 63(1), 88-101
Kumar, A., & Krishnan, S. (2004). Memory interference in advertising: a replication & extension. Journal of Consumer Research, 30(4), 602-611.
Laforet, S., & Saunders, J. (1994). Managing brand portfolios: the leaders do it. Journal of Advertising Research (5), 64-76.
Laforet, S., & Saunders, J. (1999). Managing brand portfolios: why leaders do what they do. Journal of Advertising Research, 39 (1), 51-66.
Lewis, L. A. (ed.) (1992), The adoring audience: fan culture and popular media. London, England: Routledge.
Loken, B., & John, D. R. (1993). Diluting brand beliefs: when do brand extensions have a negative impact? Journal of Marketing, 57(3), 71-84.
Lomax, W., & McWilliam, G. (2001). Customer response to line extension: trial and cannibalization effect. Journal of Marketing Research, 17(3), 391-406.
Luo, L., Chen, X., Han, J., & Park, W. (2010). Dilution and enhancement of celebrity brands through sequential movie releases. Journal of Marketing Research, 47(6), 1114-1128.
Mason C. H. & Milne G. R., (1994). An approach for identifying cannibalization within product line extensions and multi- brand strategies. Journal of Business Research, 31, 163-170.
McCutcheon, L. E., Ashe, D., Houran, J., & Maltby, J. (2003). A cognitive profile of individuals who tend to worship celebrities. The Journal of Psychology, 147(40), 309-322.
McCutcheon, L. E., Lange, R., & Houran, J. (2002). Conceptualization and measurement of celebrity worship. British Journal of Psychology, 93, 67-87.
Montgomery, C A. & Wernerfelt B. (1992). Risk reduction and umbrella branding. Journal of Business, 65(1), 31-50.
Montoya, P., & Vandehey, T. (2008). The brand called you. New York, NY: McGraw-Hill.
Morrin, M. (1999). The impact of brand extensions on parent brand memory structures and retrieval processes. Journal of Marketing Research, 36(4), 517-525.
Noonan, H. W. (2003). Personal identity. London, England: Routledge.
Owen, S. (1993). The leader image power survey: a global assessment of brand strength. In D. Aaker & A. Biel (Eds.), Brand equity and advertising: advertising`s role in building strong brands, (pp.11-30). Mahwah, NJ: Lawrence Erlbaum Associates.
Park, C. W., Milberg, S. J. and Lawson, R.（1991）. Evaluation of brand extensions: the role of product feature similarity and brand concept consistency. Journal of Consumer Research, 18(2), 185-193.
Peters, T. (1999). The brand you 50: fifty ways to transform yourself from an employee into a brand that shouts distinction. New York, NY: Knopf.
Peterson, R. A., Smith, K. H. & Zerrillo, P. C. (1999). Trademark dilution & the practice of marketing. Journal of the Academy of Marketing Science, 27 (2), 255–68.
Pullig, C., Simmons, C. J., & Netemeyer, R. G. (2006), Brand dilution: when do new brands hurt existing brands? Journal of Marketing, 70(2), 52-66.
Raviv, A., Bar-Tal, D., Raviv, A., & Ben-Horin, A. (1996). Adolescent idolization of pop singers: causes, express, and reliance. Journal of Youth and Adolescent, 25(5), 631-650.
Reddy, S. K., Holak, S. L.& Bhat, S. (1994). To extend or not to extend: success determinants of line extensions. Journal of Marketing Research, 31(2), 243-262.
Rindova, V.P., Timothy Pollock, & M., Hayward (2006). Celebrity firms: the social construction of market popularity , Academy of Management Review, 31(1), 50-71.
Rubin. R. B. & McHugh, M. P. (1985). Development of parasocial interaction relationships. Journal of Broadcasting and Electronic Media, 31, 279-292.
Rutten, P. (1991). Local popular music on the national and international markets. Cultural Studies, 5(3):294-305.
Ryan, B. (1991). Making capital from culture: the corporate form of capitalist cultural production. Berlin, German: Walter De Gruyter Inc.
Silk, A. J. & Urban G. L.. (1978). Pre-test-market evaluation of new packaged goods: a model and measurement methodology. Journal of Marketing Research, 15, 171-91.
Sheridan, L., North, A., Maltby, J., & Gillett, R. (2007). Celebrity worship, addiction and criminality. Psychology, Crime & Law, 13(6), 559-571.
Simonson, Alexander (1993). How and when do trademarks dilute? A behavioral framework to judge ‘likelihood’ of dilution. The Trademark Reporter, 83(2), 149–74.
Smith, D. C. and Park C. W. (1992). The effects of brand extensions on market share and advertising efficiency. Journal of Marketing Research, 29 (3), 296-313.
Srinivasan, S. R., Ramakrishnan, S., & Grasman, S. E. (2005). Identifying the effects of cannibalization on the product portfolio. Marketing Intelligence & Planning, 23(4/5), 359-371.
Stewart, B., Nicholson, M.,& Smith, A. C. T. (2003). Sport consumer typologies: a critical review. Sport Marketing Quarterly, 12(4), 206-216.
Sullivan, M. (1990). Measuring image spillovers in umbrella-branded products. Journal of Business, 63 (1), 309-329.
Swaminathan, V., Fox, R. J., & Reddy, S. K. (2001). The impact of brand extension introduction on choice. Journal of Marketing, 65(4), 1-15.
Tauber, E. M. (1981).Brand franchise extension: new product benefits from existing brand names. Business Horizons, 24(2), 36-41.
Tauber, E. M. (1988). Brand leverage: strategy for growth in a cost-control world. Journal of Advertising Research, Vol. 28(4), 26-30.
Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of Marketing, 70(3), 104-119.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: measuring the strength of consumers` emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.
Wann, D. L. (1995). Preliminary validation of the sport fan motivation scale. Journal of Sport and Social Issues, 19, 377-396.
Wernerfelt, B. (1988). Umbrella branding as a signal of new product quality: an example of signaling by posting a bond. Rand Journal of Economics, 19(3): 458-466.
Young, J., & Marchegiani, C. (2010). The role of consumer fanaticism in the acceptance of brand extensions: merchandising in the video games market. Unpublished doctoral dissertation, Curtin University of Technology. |
