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| Title: | 群眾外包策略探究-以台灣流行服飾業者為例
The crowd sourcing strategy- A case study on Fashion industry in Taiwan |
| Authors: | 林于涵 |
| Contributors: | 邱奕嘉
林于涵 |
| Keywords: | 群眾外包
流行服飾產業
社群
Crowd sourcing
Fashion industry
Social network |
| Date: | 2011 |
| Issue Date: | 2012-10-30 10:56:17 (UTC+8) |
| Abstract: | 十八世紀工業革命的推進，使得大量生產(Mass Production)幾乎改變了各產業，為社會帶來大量的財富，隨著網際網路以及社群網站的普及化，大量生產已經無法應付日漸複雜的市場環境，而需要新的商業模式來達到突破。
隨著社群的概念興起，群眾外包的觀念也隨之廣泛應用於各種產業，而不再只限於開放原始碼的用途，逐漸被應用於T-shirt、科技業、雜誌業等等的範疇，舉凡美國Threadless.com、Innocentive等等都是應用群眾外包之成功案例。
群眾外包即是指提供平台供群眾使用，並在該平台上提供創意發想的點子，最終經由一定的表決機制發展成新產品，而非傳統商品化方式─由廠商開發製造完成新產品。
本研究探討群眾外包應用於台灣服飾業者之商品化流程，進而找出關鍵成功策略。為了有效釐清群眾外包商品化之複雜關記以及與群眾之互動細節，採用多重個案研究法，該質化的研究方法可由深度訪談產業專家，以了解發展歷程，並藉由個案廠商的角度，探討群眾外包之關鍵策略。
研究發現，群眾外包之策略是否可行有以下四個檢核點：群眾獎勵機制、仲介網路平台、評選機制以及生產與營運。首先要建立凝聚相同興趣的社群，並提供自由發揮的平台，藉由公正且有效率的評選機制選出欲生產之商品，透過有效率的生產才能順利將商品打入市場。
As internet become more and more popular, customers become pickier because all of the information is so clear in it. Also, it makes the social network become stronger, and become the new method for enterprises to obtain ideas and market their goods. That’s how crowd sourcing has been used in many industries.
This study investigates how Taiwan T-shirt enterprises to use crowd sourcing as a method to obtain more works from the crowds on the internet. With the longitudinal study of three companies to investigate processes and content of crowd sourcing strategies. Study found out that the crowd sourcing strategy can be cut into four key points: give awards to attract people with the same interest involving in, establish a web platform for people to share ideas and put their works on, establish a fair appraise mechanism, and manufacture in a efficient way.
第一章 緒論 1
第一節、 研究動機 1
第二節、 研究問題與研究目的 3
第三節、 研究流程 4
第二章 文獻探討 5
第一節、 商品化程序 5
第二節、 大量客製化 11
第三節、 體驗經濟 15
第四節、 共同設計 17
第五節、 開放式創新 23
第六節、 群眾外包 27
第七節、 逆選擇 32
第三章 研究架構 33
第一節、 觀念性研究架構 33
第二節、 研究方法 35
第三節、 個案選擇 38
第四章 成衣及服飾品產業概況 41
第一節、 紡織產業定義及發展 41
第二節、 紡織產業廠商動態 46
第三節、 成衣及服飾品產業介紹 50
第五章 個案分析 56
第一節、 個案公司簡介 56
第二節、 個案公司研究分析 62
第三節、 跨個案比較分析 88
第六章 結論與建議 97
第一節、 結論 97
第二節、 研究貢獻與實務意涵 99
第三節、 研究限制與未來建議 101
參考文獻 103 |
| Reference: | 一、 中文文獻部分
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二、 英文文獻部分
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三、 網站資料：
[35] Sami Vitamaki. (2007) http://www.samiviitamaki.com/
[36] 中華民國工業總會 http://www.industry.net.tw/13/
[37] 李信宏(2012)。《我紡織產業現況與結構分析》。中華民國全國工業總會(http://www.cnfi.org.tw/kmportal/front/bin/ptdetail.phtml?Part=magazine10105-506-6)
[38] 紡拓會 http://news.textiles.org.tw/ |
| Description: | 碩士
國立政治大學
科技管理研究所
99359023
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0099359023 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理研究所] 學位論文
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