政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54404

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54404

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113822/144841 (79%)
造访人次 : 51835225 在线人数 : 505

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 商學院 > 科技管理研究所 > 學位論文 > Item 140.119/54404

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/54404

题名:	群眾外包策略探究-以台灣流行服飾業者為例 The crowd sourcing strategy- A case study on Fashion industry in Taiwan
作者:	林于涵
贡献者:	邱奕嘉林于涵
关键词:	群眾外包流行服飾產業社群 Crowd sourcing Fashion industry Social network
日期:	2011
上传时间:	2012-10-30 10:56:17 (UTC+8)
摘要:	十八世紀工業革命的推進，使得大量生產(Mass Production)幾乎改變了各產業，為社會帶來大量的財富，隨著網際網路以及社群網站的普及化，大量生產已經無法應付日漸複雜的市場環境，而需要新的商業模式來達到突破。隨著社群的概念興起，群眾外包的觀念也隨之廣泛應用於各種產業，而不再只限於開放原始碼的用途，逐漸被應用於T-shirt、科技業、雜誌業等等的範疇，舉凡美國Threadless.com、Innocentive等等都是應用群眾外包之成功案例。群眾外包即是指提供平台供群眾使用，並在該平台上提供創意發想的點子，最終經由一定的表決機制發展成新產品，而非傳統商品化方式─由廠商開發製造完成新產品。本研究探討群眾外包應用於台灣服飾業者之商品化流程，進而找出關鍵成功策略。為了有效釐清群眾外包商品化之複雜關記以及與群眾之互動細節，採用多重個案研究法，該質化的研究方法可由深度訪談產業專家，以了解發展歷程，並藉由個案廠商的角度，探討群眾外包之關鍵策略。研究發現，群眾外包之策略是否可行有以下四個檢核點：群眾獎勵機制、仲介網路平台、評選機制以及生產與營運。首先要建立凝聚相同興趣的社群，並提供自由發揮的平台，藉由公正且有效率的評選機制選出欲生產之商品，透過有效率的生產才能順利將商品打入市場。 As internet become more and more popular, customers become pickier because all of the information is so clear in it. Also, it makes the social network become stronger, and become the new method for enterprises to obtain ideas and market their goods. That’s how crowd sourcing has been used in many industries. This study investigates how Taiwan T-shirt enterprises to use crowd sourcing as a method to obtain more works from the crowds on the internet. With the longitudinal study of three companies to investigate processes and content of crowd sourcing strategies. Study found out that the crowd sourcing strategy can be cut into four key points: give awards to attract people with the same interest involving in, establish a web platform for people to share ideas and put their works on, establish a fair appraise mechanism, and manufacture in a efficient way. 第一章緒論 1 第一節、研究動機 1 第二節、研究問題與研究目的 3 第三節、研究流程 4 第二章文獻探討 5 第一節、商品化程序 5 第二節、大量客製化 11 第三節、體驗經濟 15 第四節、共同設計 17 第五節、開放式創新 23 第六節、群眾外包 27 第七節、逆選擇 32 第三章研究架構 33 第一節、觀念性研究架構 33 第二節、研究方法 35 第三節、個案選擇 38 第四章成衣及服飾品產業概況 41 第一節、紡織產業定義及發展 41 第二節、紡織產業廠商動態 46 第三節、成衣及服飾品產業介紹 50 第五章個案分析 56 第一節、個案公司簡介 56 第二節、個案公司研究分析 62 第三節、跨個案比較分析 88 第六章結論與建議 97 第一節、結論 97 第二節、研究貢獻與實務意涵 99 第三節、研究限制與未來建議 101 參考文獻 103
參考文獻:	一、中文文獻部分 [1] Brenda Kienan(2000)。21世紀智慧企業解決方案電子商務解決方案。華彩軟體股份有限公司 [2] Jeff Howe(2010)，羅耀宗譯。玩家外包：社群改變遊戲規則。天下出版社 [3] 陳麒元(2011)。服飾業通路之變化與趨勢。TWCSI 台灣服務聯網 [4] 經濟部。2006中小企業白皮書。經濟部中小企業處 [5] 經濟部 (2011)。100年度培育育成專業人才計畫產業分析參考用書。經濟部中小企業處 [6] 閩潔、李信宏、巫佳宜、謝沛茹(2012)。2011年紡織產業年鑑。經濟部技術處委託紡織綜合所 [7] 劉育呈(2011)。2011年第四季及全年我國紡織產業回顧與展望。紡織所ITIS 計畫 [8] 蕭瑞麟(2007)。不用數字的研究：鍛鍊深度思考力的質性研究。培生出版社。二、英文文獻部分 [1] B. Joseph Pine II (1993). “Mass customization: The new frontier in business competition”, Harvard Business School Press. [2] B. Joseph Pine II (1993); foreword by Stan Davis, “Mass customization: the new frontier in business competition”, Harvard Business School Press. [3] B. Joseph Pine II and James H. Gilmore (1999), “The experience economy: work is theatre & every business a stage: goods & services are no longer enough”, Harvard Business School Press. [4] Berger, C., Moslein, K., Piller, F., & Reichwald, R. (2005). “Co-designing modes of cooperation at the customer interface: Learning from exploratory research”. European Management Review, 2(1), 70-87. [5] Binder, T., Brandt, E., & Gregory, J. (2008). “Editorial: Design participation (-s)”. CoDesign, 4(1), 1-3. [6] Buchenau, M. and Suri, J. F. (2000). "Exprience prototyping", Proceedings of the 3rd conference on designing interative systems: processes, practices, methods, and techniques, pp. 424-433. [7] Chen, S., Langner, C. A. and Mendoza-Denton, R. (2009), "When dispositional and role power fit: Implications for self-expression and self-other congruence", Journal of personality and social psychology, Vol. 96, No. 3, pp. 710-727. [8] Elizabeth B.-N. Sanders and Pieter Jan Stappers. (2007). Co-creation and the new landscapes of design. CoDesign. Vol. 4, No. 1, March 2008, 5–18 [9] Fiore, A. M., Lee, S. E., & Kunz, G. (2004). “Individual differences, motivations, and willingness to use a mass customization option for fashion products”. European Journal of Marketing, 38(7), 835-849. [10] Grönroos, C. & Ojasalo, K. (2004). “Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services”, Journal of Business Research 57(4), 414-423. [11] Henry Chesbrough, Wim Vanhaverbeke and Joel West, eds. (2005) “Open innovation: researching a new paradigm”, Oxford university press [12] Henry Chesbrough. (2003), “Open Innovation: The New Imperative for Creating and Profiting from Technology”, Harvard Business School Press, Boston, MA. [13] Henry Chesbrough. (2003), “Open Innovation: The New Imperative for Creating and Profiting from Technology”, Harvard Business School Press [14] Henry Chesbrough. (2006), “Open Business Models: How to Thrive in the New Innovation Landscape”, Harvard Business School Press [15] Holtgraves, T., and Yang, J. N. (1990), "Politeness as universal: Cross-cultural perceptions of request strategies and inferences based on their use", Journal of personality and social psychology, Vol. 59, Issue 4, pp. 719-729. [16] Jakob Trischler, Elisabeth Sinnewe(2010). "The concept of on-going interactions in co-design: Insights from three different disciplines" [17] James H. Gilmore and B. Joseph Pine II (2007). "Authenticity: What consumers really want" [18] Jeff Howe. (2006), “The Rise of Crowdsourcing”, Wired Magazine - Issue 14.06 [19] George A. Akerlof (1970), “The market for `Lemons`: Quality uncertainty and the market mechanism”, Quarterly journal of Economics, 84(3), pp. 448-500. [20] Kay, M.J. (1993), “Making mass customisation happen: lessons for implementation”, Planning Review, July-August, pp. 14-18. [21] Kelin, H. K. & Myers, M. D. (1999). A set of principles for conducting and evaluating interpretative field studies in information systems. MIS quarterly, 23(1), pp. 67-94. [22] Ogawa, S., & Piller, F. T. (2006). Reducing the risks of new product development. MIT Sloan Management Review, 47(2), 65-71. [23] Park, C. W.,Jaworski, B. J. and Maclnnis, D. J.(1986), "strategic brand concept-image management", The journal of marketing, Vol. 50, No. 4, pp. 135-145. [24] Reich, Y., Konda, S. L., Monarch, N. S. and LevyEswaran, S. N.(1996), "Varieties and issues of participation and design", Design studies, Vol. 17, Issue 2, p. 165-180. [25] Reichwald, R., Seifert, S., Walcher, D. and Piller, F. (2004), "Customers as part of value webs: Towards a framework for webbed customer innovation tools", in Proceedings of the 37th annual Hawaii international conference on system. [26] Robert K. Yin (2003), “Case Study Research: Design and Methods”, Sage Publications. [27] Sanders, E. B. N., & Stappers, P. J. (2008). “Co-Creation and the new landscapes of design”. CoDesign, 4(1), 5-18. [28] Sandersm E. B. N., (2002) From user-centred to participatory design approaches. In J. Frascara (Ed), Design and the social sciences: Making connections. pp1-8. London: Taylor & Francis [29] Sleeswijk Visser, F., Stappers, P. J., Van der Lugt, R., & Sanders, E. B. N. (2005). “Contextmapping: Experience from practices”. CoDesign, 1(2), 119-149. [30] Tseng, M. M. and Du, x. (1998), "Design by customers for mass customization products". CIRP Annals-manufacturing technology, Vol. 47, Issue 1, pp. 103-106. [31] Vanderstraeten, R. (2004), "The social differentiation of the educational system", Sociology, Vol. 38, No. 2, pp. 255-272. [32] Veryzer, V. W. (1999). "A nonconscious processing explanation of consumer response to product design", Psychology and marketing, Vol. 16, No. 9, pp. 497-552. [33] Walker, Robert, (1985), Evaluating Applied Qualitative Research, in Robert Walker (ed.) Applied Qualitative Research. Hants: Gower Publishing Company. pp. 177-196 [34] Weingart, L. R., Bennett, R. J. and Brett, J. M. (1993), "The impact of consideration of issues and motivational orientation on group negotiation process and outcome", Journal of applied psychology, Vol. 78, Issue 3, pp. 504-517. 三、網站資料： [35] Sami Vitamaki. (2007) http://www.samiviitamaki.com/ [36] 中華民國工業總會 http://www.industry.net.tw/13/ [37] 李信宏(2012)。《我紡織產業現況與結構分析》。中華民國全國工業總會(http://www.cnfi.org.tw/kmportal/front/bin/ptdetail.phtml?Part=magazine10105-506-6) [38] 紡拓會 http://news.textiles.org.tw/
描述:	碩士國立政治大學科技管理研究所 99359023 100
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0099359023
数据类型:	thesis
显示于类别:	[科技管理研究所] 學位論文

文件中的档案:

档案	大小	格式	浏览次数
index.html	0Kb	HTML2	473	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈