Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/54202
|
| Title: | IC設計產業經營模式分析 - 以台灣、美國、中國為例
A Strategic Analysis on IC Design Industry |
| Authors: | 曾忠銘
Tseng, Chung Ming |
| Contributors: | 邱奕嘉
Chiu, Yi Chia
曾忠銘
Tseng, Chung Ming |
| Keywords: | IC設計
多元迴歸
經營模式
IC design
Multiple Regression
business model |
| Date: | 2011 |
| Issue Date: | 2012-10-30 10:16:02 (UTC+8) |
| Abstract: | 台灣IC設計產業的產值佔全球IC產值約6%，意謂著台灣IC設計產業還有很大的成長空間，但也代表台灣業者必須面對全球性的激烈競爭。而台灣IC設計業者的主要競爭對手，就是美國與中國的IC供應商。
2011年第一季台灣IC設計公司的獲利大幅衰退，第二季又因淡季與匯率的雙重影響，淨利持續往下探底。但是美國與中國的相關業者，在同時期的狀況卻不是如此，究竟台灣IC設計產業出了什麼問題？
本研究使用多元迴歸，分析台美中三地IC供應商的財務資訊，藉以找出影響獲利的關鍵因素。以下列出本文的三個關鍵議題：(1)比較各國業者獲利模式的差異；(2)探討各國業者的經營模式；(3)提供實務的建議給台灣業者。
關鍵詞：IC設計、多元迴歸、經營模式
Basing on output value, Taiwan IC Design Industry has a nearly 6% global market share. It means that there is a large growing space for Taiwan’s, which must face the strong competition from international rivals. The major competitors come from USA and China for Taiwan IC design houses.
In first quarter of 2011, many Taiwan IC design houses had an obvious decline in profit. The net incomes ran down continuously under the influences of low season and exchange rate next quarter. At the same time, USA and China made a difference with Taiwan. What happen to Taiwan IC design industry?
In order to find the elements of profit by area, this research has analyzed the financial data of Taiwan, USA, and China IC suppliers by “Multiple Regression”. There are three key subjects in this thesis: The first is to find the differences of individual profit pattern. The second is to work out the business models in each country. The third is to give the practical suggestions to Taiwan’s.
Keywords: IC design, Multiple Regression, business model |
| Reference: | 一.英文部分
Brandenburger, Adam M., Barry J. Nalebuff (2004). 競合策略：賽局理論的經營智慧（許恩得）。台北市：培生教育。（原著於1996出版）
Chesbrough, Henry (2007). 開放式經營-創新獲利新典範（李芳齡）。台北市：天下雜誌。（原著於2006出版）
Coy, P. (2006). "Sleeping with the Enemy." Businessweek, August 21/28, 96–97.
Dhanaraj, C., Arvind Parkhe (2006). "Orchestrating Innovation Networks." Academy of Management Review 31(3): 659-669.
Drucker, P. F. (1994). "The Theory of the Business." Harvard Business Review 72(5): 95-104.
Drucker, P. F., Joseph A. MacIariello (2005). 每日遇見杜拉克：世紀管理大師366篇智慧精選（胡瑋珊、張元嘉、張玉文）。台北市：天下文化。（原著於2004出版）
Edvinsson, L., M. S. Malone (1997). Intellectual capital: Realizing your company`s true value by finding its hidden brainpower. New York, HarperBusiness.
Gnyawali, D. R., Byung-Jin R. Park (2009). "Co-opetition and Technological Innovation in Small and Medium-Sized Enterprises: A Multilevel Conceptual Model." Journal of Small Business Management 47(3): 308-330.
Gnyawali, D. R., Jinyu He, Ravindranath Madhavan (2006). "Impact of Co-Opetition on Firm Competitive Behavior: An Empirical Examination." Journal of Management 32(4): 507-530.
Hair, Joseph F., Rolph E. Anderson, Ronald L. Tatham, William C. Black (1995). Multivariate Data Analysis: With Readings. Upper Saddle River, New Jersey, Prentice-Hall.
Johnson, M. W., Clayton M. Christensen, Henning Kagermann (2008). "Reinventing Your Business Model." Harvard Business Review 86(12): 50-59.
Johnson, Mark W. (2010). 白地策略（林麗冠）。台北市：天下文化。（原著於2010出版）
Johnson, W. H. A. (1999). "An integrative taxonomy of intellectual capital: measuring the stock and flow of intellectual capital components in the firm." International Journal of Technology Management 18(5/6/7/8): 562-575.
Lado, Augustine A., Nancy G. Boyd, Susan C. Hanlon (1997). "Competition, Cooperation, and the Search for Economic Rents: A Syncretic Model." Academy of Management Review 22(1): 110-141.
Magretta, J. (2002). "Why Business Models Matter." Harvard Business Review 80(5): 86-92.
Neumann, V., O. Morgenstern (1944). Theory of Games and Economic Behavior. Princeton, New Jersey, Princeton University Press.
Noorda, R. (1993). "You have to cooperate and compete at the same time." Electronic Business buyer 33(7): 10.
Osterwalder, A., Yves Pigneur (2002). An e-Business Model Ontology for Modeling e-Business. 15th Bled Electronic Commerce Conference, e-Reality: Constructing the e-Economy. Bled, Slovenia.
Petrovic, O., Christian Kittl, Ryan D. Teksten (2001). Developing Business Models for eBusiness. International Conference on Electronic Commerce. Vienna, Austria.
Porter, Michael E. (1998). 競爭策略：產業環境及競爭者分析（周旭華）。台北市：天下文化。（原著於1980出版）
二.中文部分
林新沛（2005）。標準化迴歸係數的正確解釋。中山管理評論，第十三卷第二期，533-548。
陳正昌、程炳林、陳新豐、劉子鍵（2009）。多變量分析方法-統計軟體應用。台北市：五南圖書。
彭慧鸞（1994）。半導貿易與國家角色的變遷：美國對日本半導體貿易個案研究，國立政治大學政治學研究所博士論文。
謝邦昌（2009）。統計學-觀念及應用。新北市：華立圖書。 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
99932086
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0099932086 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 208601.pdf | 5876Kb | Adobe PDF2 | 2502 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
