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| Title: | 台灣GPS廠商創業的經營管理之研究---以新禾航電股份有限公司為例
A study of a Taiwanese enterprise GPS Firms` operation and management ---A case of San Jose Technology,Inc. |
| Authors: | 陳明發
Chen, Ming Fa |
| Contributors: | 吳豐祥
Wu, Feng Shang
陳明發
Chen, Ming Fa |
| Keywords: | 新創公司
創業模式
高科技公司
創業前期
創業後期
start-up company
start-up model
high-tech company
Earlier Period of the Start-up
Later Period of the Start-up |
| Date: | 2010 |
| Issue Date: | 2011-10-05 14:33:43 (UTC+8) |
| Abstract: | 本研究之主旨在探討一般新創公司在創業前期及創業後期所面臨的經營管理問題與對策，給有心創業者作為參考，以降低失敗的風險，進而能一舉成功，避免傷及創業之鬥志與勇氣，減少財務的損失。
首先藉由文獻的整理，蒐集專家及學者之菁華，找出與創業有關的學理，再將學理套於個案公司之經營管理，深入暸解創業成敗之關鍵因素，從實務中發掘學理之依據，進而整理出成功的創業模式，得以印證學理之正確性，讓有志於創業者加強對文獻之信心與認同。
本研究之個案雖屬高科技公司，但經過學理之印證後，可發現其經營管理之方法也離不開文獻之範疇，主要是採用Timmons及 Shane之創業模式來加以剖析，雖然研究者將Timmons之模式運用於創業前期，而將Shane之模式運用於創業後期，或許有些牽強，但目的是為了方便敘述，好讓讀者容易理解。
針對本研究之主要問題可區分為下列兩期，將籌備到創業後三年歸納為創業前期，第四到十五年則歸納為創業後期，雖然期間有點太長，但經營者自認為規模還小，仍應秉著創業期之衝勁追求更完美：
一、 新創公司創業前期的管理作法為何?
二、 新創公司創業後期的管理作法為何?
從本研究中可獲得以下之主要結論:
一、 新創公司在創業前期會善用其核心能耐以尋找商機，同時以外部資源取用補足內部資源及能力之不足，並加強創業團隊成員之專長互補與共識，提高創業成功的機會。
二、 新創公司在創業後期之技術管理上會著重利基性及差異性之思維，在行銷管理上會以客戶需求為導向，在組織管理上則會特別重視風險管理並適時網羅人才以增強組織的陣容，並以創新來提高報酬。
The newly start-up company will face the different management difficulties during the starting period. The study distinguished the start-up period into Earlier Period of the Start-up and the Later Period of the Start-up.
The selecting company of the thesis is classified as the high-tech industry. We use the Timmons Model to analyze the Earlier Period of the Start-up, and use the Model of Scott A. Shane to analyze the Later Period of the Start-up.
The main research questions of the thesis are :
1. What’s the right management method in the Earlier Period of the Start-up Company?
2. What’s the right management method in the Later Period of the Start-up Company?
The conclusions of the research are：
1. In the Earlier Period, the company must (1) make a good use of its core competency to catch the good chance, (2) use the external resources to strengthen the lack of the internal resources or capability, (3) strengthen and increases the complementarity of the abilities of the start-up entrepreneurial team.
2. In the Later Period, the company must (1) focus on the niche market and attach importance to the differentiation on the Technology Management issue, (2) take the customer demand-oriented method as the principal on the Marketing Management issue, (3) pay attention to the risk management, recruit the talented person or team on the Organizational Management issue. |
| Reference: | 一、 英文部分
論文、期刊與書籍
Carland, J. W., Hoy, F., Boulton, W. R., & Carland, J. A. C. (1984). Differentiating entrepreneurs from small business owners: A conceptualization. Academy of Management Review, 354-359.
Kirzner, I. M. (1978). Competition and entrepreneurship: University of Chicago Press.
Markman, G. D., & Baron, R. A. (2003). Person-entrepreneurship fit: why some people are more successful as entrepreneurs than others. Human Resource Management Review, 13(2), 281-301.
McClelland, D. C. (1967). Achieving society: Free Pr.
Miner, J. B. (1996). The 4 routes to entrepreneurial success: Berrett-Koehler Publishers.
Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage. The Academy of Management Review, 23(2), 242-266.
Partanen, J., Moller, K., Westerlund, M., Rajala, R., & Rajala, A. (2008). Social capital in the growth of science-and-technology-based SMEs. Industrial Marketing Management, 37(5), 513-522.
Schumpeter, J., & Backhaus, U. (2003). The theory of economic development. Joseph Alois Schumpeter, 61-116.
Seibert, S. E., Kraimer, M. L., & Liden, R. C. (2001). A social capital theory of career success. The Academy of Management Journal, 44(2), 219-237.
Shane, S. A. (2003). A general theory of entrepreneurship: The individual-opportunity nexus: Edward Elgar Pub.
Shane, S. A. (2005). Economic development through entrepreneurship: Government, university and business linkages: Edward Elgar Publishing.
Stoltz, P. G. (2000). Adversity quotient: Turning obstacles into opportunities: Grasindo.
Thomas, A. S., & Mueller, S. L. (2000). A case for comparative entrepreneurship: Assessing the relevance of culture. Journal of International Business Studies, 287-301.
Thurow, L. C. (1999). Building wealth: The new rules for individuals, companies and nations in a knowledge-based economy: HarperCollins Publishers.
Timmons, J. A. (1989). The Entrepreneurial Mind: Brick House Publishing Co., 3 Main St., PO Box 512, Andover, MA (clothbound: ISBN-0-931790-84-0; paperback: ISBN-0-931790-85-9, $18.95).
Timmons, J. A., & Spinelli, S. (1994). New venture creation: Entrepreneurship for the 21st century (Vol. 4): Irwin.
Timmons, J., & Spinelli, S. (1999). New Venture Creation: entrepreneurship for the 21 st: Irwin Mc-Graw-Hill, Boston, Mass.
Uzzi, B., & Dunlap, S. (2005). How to build your network. Harvard Business Review, 83(12), 53.
二、 中文部分
論文、期刊、研究報告
大昌證券. (2010). GPS產業發展概況及國內相關廠商. 大昌證券產業研究報告.
中國行業研究網. (2009). 2009年1月中國GPS市場用戶關注分析報告. 中國行業研究網研究報告.
王旭昇. (2005). GPS產業概況. IBT台灣工業銀行.
徐永宜(譯). (2005). 科技創業聖經. 培生出版, Scott A. Shane, 2005, Finding Fertile Ground: Identifying Extraordinary Opportunities for New Venture.
連俊瑋. (2006). 創業家多元智能與社會資本對創業行為之影響－資訊軟體產業創業家與資訊從業人員之比較. 國立中央大學資訊管理研究所博士論文.
富士Chimera總研. (2009). 2009年GPS晶片市場發展分析. 富士Chimera總研研究報告.
黃雅琪, & 林素琴. (2009). Smart Phone 用PCB 發展趨勢. IEK 產業服務-產業情報網.
楊舜慧. (2002). 產業融合與創業模式之探討. 國立中山大學傳播管理研究所碩士論文.
詹勳桂. (2007). 台灣 DRAM 及NAND 快閃記憶體發展趨勢與機會研究. 國立交通大學管理學院碩士在職專班科技管理組碩士論文.
資訊工業策進會. (2010). 車用GPS模組市場發展趨勢. 財團法人資訊工業策進會產業情報研究報告.
劉常勇, & 劉文龍. 創業管理的基本概念.
慧典市場研究報告網. (2010). 2010-2015年全球GPS汽車導航市場調研分析及投資前景預測報告. 慧典市場研究報告網研究報告. |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
97932088
99 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0097932088 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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