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    Title: 大上海及大台北地區養生村消費行為之研究
    A study of the consumer behavior of retirement community residents in Shanghai and Taipei metropolitan areas
    Authors: 陳瓊瑋
    Contributors: 詹文男
    陳瓊瑋
    Keywords: 養生村消費行為
    消費行為
    養生村
    大上海及大台北地區
    Date: 2010
    Issue Date: 2011-09-29 16:55:29 (UTC+8)
    Abstract: 本研究主要目的是探討大上海及大台北地區養生村消費行為之研究,並將影響老人入住養生村的因素分為兩大部份:社會人口統計變項及健康狀況,除此之外,探討養生村特殊服務需求程度是否也因社會人口統計變項及健康狀況會有不同的差別。研究對象為大上海及大台北地區30歲以上的民眾,透過便利抽樣(convenience sampling)做養生村問卷調查研究。有效問卷回收份數,大台北地區為79份,大上海地區為31份,再經由描述性統計分析(Descriptive Statistics Analysis)、變異數分析(Anova)、卡方檢定(Chi-square test)得到「社會人口統計變項」會影響「住進銀髮養生村的意願」及養生村「特殊服務需求程度」。值得注意的是透過描述性統計分析,大台北地區與大上海地區不管是「不願意入住養生村的原因」或是「願意入住養生村的原因」選擇的都是同一個主要項目,「不願意入住養生村的原因」主要是不想遠離已熟悉的環境,而「願意入住養生村的原因」主要是不想與子女住成為子女的負擔。

    最後透過本研究分析結果做總結:銀髮社區會是未來社區發展趨勢、「養兒防老」觀念已改變並偏好「在地養老」(Aging in place)、「大台北地區」與「大上海地區」對於養生村所提供「特殊服務需求程度」及對於「住進銀髮養生村的意願」在「社會人口統計變項」不太一致、「社會人口統計變項」會影響「特殊服務需求程度」及「住進銀髮養生村的意願」而「健康狀況」變項數不會影響對「特殊服務需求程度」及「住進銀髮養生村的意願」。
    This study is to give a deep dive in investigating consumer behavior of retirement community both for people living in Shanghai and in Taipei. The 2 key factors for aged people to select care home or retirement communities are: socio-demographic variables and health condition. Another purpose is to check whether those 2 factors make any impact on care home suppliers to offer better facility or service. Convenience sampling survey was done on people aged over 30 years old and valid hardcopies received from Taipei area and Shanghai area are respectively 79 and 31. Through Descriptive statistics analysis, Anova, Chi-square test, the findings are socio-demographic variables will impact people’s willingness to live in care home/ retirement communities and service of care home suppliers/ retirement communities. Through the study and description statistics analysis, the answer is whether in Taipei or Shanghai area people who do not want to live in retirement communities opt for the cause of “unwilling to leave familiar environment”. “Do not want to become children’s burden” is the reason for them to consider living in retirement communities.
    In conclusion, retirement community is a trend for aged person to live in and the concept of raising children to care for aged parents has been changed and has swifted to be “aging in place”. Through survey result, consumer behaviour is quite different between Taipei area and Shanghai area which socio-demographic variables will impact on care home suppliers to offer better facility or service as well as willings to live in care home center. The factor of health condition won’t impact on care home suppliers to offer better facility or service as well as willings to live in care home center.

    Keywords:Retirement community, Socio-demographic , Convenience sampling, Escriptive statistics analysis, Anova test, Chi-square test, Aging in place.
    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 研究目的 5
    第三節 研究範圍與對象 6
    第四節 研究流程 6
    第二章 文獻探討 8
    第一節 人口老化相關研究 8
    第二節 消費者行為理論 9
    第三節 國、內外安養制度及銀髮住宅介紹 13
    第三章 研究方法 30
    第一節 研究架構 30
    第二節 研究假設 31
    第三節 研究設計 32
    第四節 研究變項操作型定義 33
    第五節 問卷對象 44
    第六節 分析方法 45
    第七節 名詞解釋 45
    第四章 結果分析與討論 47
    第一節 樣本結構 47
    第二節 信度分析 51
    第三節 敘述性統計結果 52
    第四節 假設檢定結果 64
    第五節 統計資料總結 86
    第五章 結論與建議 90
    第一節 研究結論 90
    第二節 研究建議 93
    第三節 研究貢獻 95
    第四節 研究限制 97
    第五節 後續研究方向 97
    參考文獻 99
    附錄 101
    Reference: 一、英文部份
    Austin, C. D., (1983). Case management in long-term care: Options and opportunities, 〈Health and Social Work〉,8, pp.16-30.
    Blackwell, R. D., Miniard, P. W., & Engel, J. F. (Eds.) (2006). Consumer behavior 10th: South-Western.
    Blackwell, R. D., Miniard, P.W., & Engel, J.F. (Eds.) (2001). Consumer behavior, 9th Mason, Ohio: South-Western.
    Battman, J.R. (1979). Memory factors in consumer choice: A review. Journal of Marketing, 43, 37-53
    Dreier, P., (1987). Community-based housing: A progressive approach to a new federal policy,〈Social Policy〉,17(3), pp.18-22.
    Engel, J.F., Blackwell, R. D. & Miniad, P.W. (1990) Consumer Behavior, 6th edition, The Dryden Press.
    McGuire, M.,Walker, T. & Cooper, T., (1987). Fifty years of housing legislation,〈Journal of Housing〉, pp.153-166.
    Newcomer, R. & Preston, S., (1995). Assistedliving and nursing unit use among continuing care ret i rement communi ty residents, 〈Research on Aging〉,17(2), pp.149-167.
    Peter, J. Paul and Jerry C. Olson, (2001). Consumer Behavior and Marketing Sytrategy, USA: Irwin/ McGraw-Hill
    UN, World Population Ageing 1950-2050
    二、中文部份
    張慈映,(2007),「借鏡日本養生村的發展經驗」,工研院IEK-ITIS計畫
    中華民國長期照護專業協會,(2002),「老人長期照護機構營運指南」,內政部
    中國時報,(2011),「寄望陸客Long Stay 台日合辦養生村」
    內政部社會司,(2010)
    希望之聲國際廣播電台,(2010)「老齡化嚴重 北京老人等養老床位兩年」
    非凡新聞週刊,(2011),「大危機也是大商機 老臺灣」,No. 257,Page 79
    邱慧寧,(2002),「影響台灣地區民眾選擇銀髮社區因素之研究」,國立中山大學未出版論文
    洪淑君,(2009),「醫療觀光創新商業模式探討—從消費者決策觀點」,國立臺灣師範大學未出版論文
    許瓊方,(2004),「國人對老人養生村住宿意願之研究」,國立嘉義大學管理學院未出版論文
    黃月村,(1997),「消費者行為模型之釋評」,台中商專學報,415-427, 資源管理研究所未出版論文
    黃耀榮,(2007),「建立都市老人社區照顧住宅」健康台北,48-52
    資策會產業情報研究所大陸市場研究中心,(2011),「兩岸醫療健康產業發展現況」
    聯合報,(2011),「大陸老年化嚴重 人口紅利將結束」,4月29日,A17 版
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    98932094
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098932094
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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