政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50926

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50926

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/50926

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50926

Title:	大上海及大台北地區養生村消費行為之研究 A study of the consumer behavior of retirement community residents in Shanghai and Taipei metropolitan areas
Authors:	陳瓊瑋
Contributors:	詹文男陳瓊瑋
Keywords:	養生村消費行為消費行為養生村大上海及大台北地區
Date:	2010
Issue Date:	2011-09-29 16:55:29 (UTC+8)
Abstract:	本研究主要目的是探討大上海及大台北地區養生村消費行為之研究，並將影響老人入住養生村的因素分為兩大部份：社會人口統計變項及健康狀況，除此之外，探討養生村特殊服務需求程度是否也因社會人口統計變項及健康狀況會有不同的差別。研究對象為大上海及大台北地區30歲以上的民眾，透過便利抽樣（convenience sampling）做養生村問卷調查研究。有效問卷回收份數，大台北地區為79份，大上海地區為31份，再經由描述性統計分析（Descriptive Statistics Analysis）、變異數分析（Anova）、卡方檢定（Chi-square test）得到「社會人口統計變項」會影響「住進銀髮養生村的意願」及養生村「特殊服務需求程度」。值得注意的是透過描述性統計分析，大台北地區與大上海地區不管是「不願意入住養生村的原因」或是「願意入住養生村的原因」選擇的都是同一個主要項目，「不願意入住養生村的原因」主要是不想遠離已熟悉的環境，而「願意入住養生村的原因」主要是不想與子女住成為子女的負擔。最後透過本研究分析結果做總結：銀髮社區會是未來社區發展趨勢、「養兒防老」觀念已改變並偏好「在地養老」（Aging in place）、「大台北地區」與「大上海地區」對於養生村所提供「特殊服務需求程度」及對於「住進銀髮養生村的意願」在「社會人口統計變項」不太一致、「社會人口統計變項」會影響「特殊服務需求程度」及「住進銀髮養生村的意願」而「健康狀況」變項數不會影響對「特殊服務需求程度」及「住進銀髮養生村的意願」。 This study is to give a deep dive in investigating consumer behavior of retirement community both for people living in Shanghai and in Taipei. The 2 key factors for aged people to select care home or retirement communities are: socio-demographic variables and health condition. Another purpose is to check whether those 2 factors make any impact on care home suppliers to offer better facility or service. Convenience sampling survey was done on people aged over 30 years old and valid hardcopies received from Taipei area and Shanghai area are respectively 79 and 31. Through Descriptive statistics analysis, Anova, Chi-square test, the findings are socio-demographic variables will impact people’s willingness to live in care home/ retirement communities and service of care home suppliers/ retirement communities. Through the study and description statistics analysis, the answer is whether in Taipei or Shanghai area people who do not want to live in retirement communities opt for the cause of “unwilling to leave familiar environment”. “Do not want to become children’s burden” is the reason for them to consider living in retirement communities. In conclusion, retirement community is a trend for aged person to live in and the concept of raising children to care for aged parents has been changed and has swifted to be “aging in place”. Through survey result, consumer behaviour is quite different between Taipei area and Shanghai area which socio-demographic variables will impact on care home suppliers to offer better facility or service as well as willings to live in care home center. The factor of health condition won’t impact on care home suppliers to offer better facility or service as well as willings to live in care home center. Keywords：Retirement community, Socio-demographic , Convenience sampling, Escriptive statistics analysis, Anova test, Chi-square test, Aging in place. 第一章緒論 1 第一節研究背景與動機 1 第二節研究目的 5 第三節研究範圍與對象 6 第四節研究流程 6 第二章文獻探討 8 第一節人口老化相關研究 8 第二節消費者行為理論 9 第三節國、內外安養制度及銀髮住宅介紹 13 第三章研究方法 30 第一節研究架構 30 第二節研究假設 31 第三節研究設計 32 第四節研究變項操作型定義 33 第五節問卷對象 44 第六節分析方法 45 第七節名詞解釋 45 第四章結果分析與討論 47 第一節樣本結構 47 第二節信度分析 51 第三節敘述性統計結果 52 第四節假設檢定結果 64 第五節統計資料總結 86 第五章結論與建議 90 第一節研究結論 90 第二節研究建議 93 第三節研究貢獻 95 第四節研究限制 97 第五節後續研究方向 97 參考文獻 99 附錄 101
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 98932094 99
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098932094
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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