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    题名: 個案分析:PLM廠商之營運策略
    Analysis of the business strategies and advantages of PLM supplier- Case study of MT Co.
    作者: 廖昱惠
    Liao, Kristy
    贡献者: 吳文傑
    Wu, Jack
    廖昱惠
    Liao, Kristy
    关键词: PLM廠商
    營運策略
    日期: 2009
    上传时间: 2010-12-08 01:59:13 (UTC+8)
    摘要: 個案分析:PLM廠商之營運策略
    The case study provides an analysis of the business strategies and advantages of MT Co., a Product Lifecycle Management (PLM) software company. This study reviews the importance of PLM market that major software vendors would enter the market via acquisitions, PLM introduction, what can PLM benefit companies, the roles of PLM vendor, and the study of MT Co. which is one of the major PLM companies.
    CH 1 Introduction 1
    CH 2 MT Company Profile 1
    2.1 Company Background 2
    2.2 Business Coverage 3
    CH 3 Product Lifecycle Management (PLM) 5
    3.1 Product Development Process 5
    3.2 Global Product Development 7
    3.3 What’s Product Lifecycle Management (PLM) 8
    3.4 Why PLM is important 9
    3.5 PLM & CRM, SCM, ERP 11
    3.6 The implementation of PLM 12
    3.7 Implement PLM software of MT Co. 13
    CH 4 Market Overview 14
    4.1 Industry overview 14
    4.2 Key competitive players in the market 15
    CH 5 Business Strategies of MT Co. 17
    5.1 Strategies and advantages 17
    5.1.1 Product positioning 17
    5.1.2 Partnership 19
    5.1.3 Services and supports 20
    5.1.4 Customer Successfully Implements Windchill 21
    CH 6 Recommends and Conclusions 29
    Reference 33
    參考文獻: 【1】 PTC University, www.ptcu.com, The Practice of global product development
    【2】 PTC Connector, www.ptc.com, About PTC
    【3】 近藤敬. (2006) . PLM 入門
    【4】 Wikipedia, http://en.wikipedia.org
    【5】 Dassault System, www.3ds.com
    【6】 Siemens AG, www.siemens.com
    【7】 Autodesk Inc., http://usa.autodesk.com/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933021
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933021
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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