政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49133

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49133

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/49133

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49133

Title:	個案分析:PLM廠商之營運策略 Analysis of the business strategies and advantages of PLM supplier- Case study of MT Co.
Authors:	廖昱惠 Liao, Kristy
Contributors:	吳文傑 Wu, Jack 廖昱惠 Liao, Kristy
Keywords:	PLM廠商營運策略
Date:	2009
Issue Date:	2010-12-08 01:59:13 (UTC+8)
Abstract:	個案分析:PLM廠商之營運策略 The case study provides an analysis of the business strategies and advantages of MT Co., a Product Lifecycle Management (PLM) software company. This study reviews the importance of PLM market that major software vendors would enter the market via acquisitions, PLM introduction, what can PLM benefit companies, the roles of PLM vendor, and the study of MT Co. which is one of the major PLM companies. CH 1 Introduction 1 CH 2 MT Company Profile 1 2.1 Company Background 2 2.2 Business Coverage 3 CH 3 Product Lifecycle Management (PLM) 5 3.1 Product Development Process 5 3.2 Global Product Development 7 3.3 What’s Product Lifecycle Management (PLM) 8 3.4 Why PLM is important 9 3.5 PLM & CRM, SCM, ERP 11 3.6 The implementation of PLM 12 3.7 Implement PLM software of MT Co. 13 CH 4 Market Overview 14 4.1 Industry overview 14 4.2 Key competitive players in the market 15 CH 5 Business Strategies of MT Co. 17 5.1 Strategies and advantages 17 5.1.1 Product positioning 17 5.1.2 Partnership 19 5.1.3 Services and supports 20 5.1.4 Customer Successfully Implements Windchill 21 CH 6 Recommends and Conclusions 29 Reference 33
Reference:	【1】 PTC University, www.ptcu.com, The Practice of global product development 【2】 PTC Connector, www.ptc.com, About PTC 【3】近藤敬. (2006) . PLM 入門【4】 Wikipedia, http://en.wikipedia.org 【5】 Dassault System, www.3ds.com 【6】 Siemens AG, www.siemens.com 【7】 Autodesk Inc., http://usa.autodesk.com/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 97933021 98
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0097933021
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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