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| Title: | 企業於社群網路應用之研究
An examination of social network on web 2.0 for enterprises |
| Authors: | 陳孟榆
Chen, Meng Yu |
| Contributors: | 尚孝純
Shang, Shari S. C.
陳孟榆
Chen, Meng Yu |
| Keywords: | 社群網路
顧客知識
Social network
Customer knowledge
Web 2.0 |
| Date: | 2009 |
| Issue Date: | 2010-12-08 01:54:47 (UTC+8) |
| Abstract: | Social networking for enterprises is the use of emergent social software platforms within or between companies to enable participants to rendezvous, connect or collaborate through computer-mediated communication and to form online communities (McAfee, 2006). It provides a platform for participants to co-create social networks that permit the exchange and retrieval of relevant knowledge on a company-built platform.
The objective of this research is to understand the characteristics and development of social network applications in different types of enterprises. We discuss the key factors for companies to develop their own social network using web 2.0.
Based on the classification of customizing products (Pine, 1993), this study uses multiple case studies and the characteristics of their social networks such as service, marketing and collaboration to see how social networking on web 2.0 helps customize products for business benefits.
The findings of the study are that with different types of customizing products, the company will have a different focus in its value chain. We explored these differences by constructing a two-way model. Using the two-way model, our study separates the different types of products into four sectors: provider, listener, promoter and collaborator. The four sectors can describe the purpose of the product using the social network and gives advice that is relevant to similar types of companies. |
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| Description: | 碩士
國立政治大學
資訊管理研究所
97356019
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0097356019 |
| Data Type: | thesis |
| Appears in Collections: | [資訊管理學系] 學位論文
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