政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/48987
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113822/144841 (79%)
Visitors : 51779041      Online Users : 508
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/48987


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/48987


    Title: 企業於社群網路應用之研究
    An examination of social network on web 2.0 for enterprises
    Authors: 陳孟榆
    Chen, Meng Yu
    Contributors: 尚孝純
    Shang, Shari S. C.
    陳孟榆
    Chen, Meng Yu
    Keywords: 社群網路
    顧客知識
    Social network
    Customer knowledge
    Web 2.0
    Date: 2009
    Issue Date: 2010-12-08 01:54:47 (UTC+8)
    Abstract: Social networking for enterprises is the use of emergent social software platforms within or between companies to enable participants to rendezvous, connect or collaborate through computer-mediated communication and to form online communities (McAfee, 2006). It provides a platform for participants to co-create social networks that permit the exchange and retrieval of relevant knowledge on a company-built platform.

    The objective of this research is to understand the characteristics and development of social network applications in different types of enterprises. We discuss the key factors for companies to develop their own social network using web 2.0.

    Based on the classification of customizing products (Pine, 1993), this study uses multiple case studies and the characteristics of their social networks such as service, marketing and collaboration to see how social networking on web 2.0 helps customize products for business benefits.

    The findings of the study are that with different types of customizing products, the company will have a different focus in its value chain. We explored these differences by constructing a two-way model. Using the two-way model, our study separates the different types of products into four sectors: provider, listener, promoter and collaborator. The four sectors can describe the purpose of the product using the social network and gives advice that is relevant to similar types of companies.
    Reference: 1. Alavi, M. and Leidner, D. E. (2001). Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues. MIS Quarterly, 25(1), 107-136.
    2. Bartol, K.M. and Locke, E.A. (2000). Incentives and motivation. In: S. Rynes and B. Gerhardt (eds). Compensation in Organization: Progress and Prospects, Lexington Press, San Francisco, CA, 104–47.
    3. Bauer, H. H., Grether, M., & Leach, M. (2002). Building customer relations over the Internet. Industrial Marketing Management, 31(2), 155-163.
    4. Barnes, J. A. (1954). Class and committees in a Norwegian Island Parish. Human Relations, 7, 39-58.
    5. Bock, G. W., Zmud, R. W. and Kim, Y. G. (2005). Behavioral Intention Formation in Knowledge Sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111.
    6. Bowen, J. (1990). Development of a Taxonomy of Services to Gain Strategic Marketing Insights. Journal of the Academy of Marketing Science, 18(1), 43-49.
    7. Bughin, J. (2008). The rise of enterprise 2.0. Journal of Direct, Data, and Digital Marketing Practice, 9(3), 251-259.
    8. Cook, N. (2009). Enterprise 2.0: How social software will change the future of work.
    9. Cunningham, L. F., Young, C. E., Ulaga, W., and Lee, M. (2004). Consumer views of service classifications in the USA and France. The Journal of Services Marketing, 18(6/7), 421-432.
    10. Davenport, T. H., and Prusak, L. (1998). Work Knowledge: How Organizations Manage What They Know, Harvard Business School Press, Boston, MA.
    11. Desouza, K.C., and Awazu, Y. (2005). Engaged Knowledge Management: Engagement with New Realities. Hampshire, UK: Palgrave Macmillan.
    12. De Roure, D. and Goble, C. (2007). myExperiment – A Web 2.0 Virtual Research Environment. International Workshop on Virtual Research Environments and Collaborative Work Environments, Edinburgh, UK.
    13. Dolan, J. J. and Matthews, J. M. (1993). Maximizing the Utility of Customer Product Testing: Beta Test Design and Management. The Journal of Product Innovation Management, 10(4), 318-330.
    14. Dyer, J. and Nobeoka, K. (2000). Creating and managing a high performance knowledge-sharing network: the Toyota case. Strategic Management Journal, 21(3), 345–367.
    15. Festinger, L. (1950). Informal social communication. Psychological Review, 57, 271-282.
    16. Frolovicheva, K. (2006). The emergence of service science: towards systematic service innovations to accelerate the coproduction of value. Journal of Global Business and Technology, 2(2), 39-53.
    17. Ghose S., and Dou W., (1998). Interactive functions and their impacts on the appeal of internet presence sites. Journal of Advertising Research, 38(2), pp.43-59.
    18. Gotta, M. (2009). “Enterprise 2.0 and workplace innovation” Dec. 29, 09 Retrieved from <http://www.ida.gov.sg/insg/post/Enterprise-20-and-workplace-innovation.aspx>
    19. Hinchcliffe, D. (2009), “Enterprise 2.0: What do we know today about moving our organizations into the 21st century?” Jan. 01, 10 Retrieved from
    < http://blogs.zdnet.com/Hinchcliffe/?p=1032&tag=col1;post-1032#more-1032>
    20. Hinchcliffe, D. (2009), “Enterprise 2.0: The 2009 year in review” Jan. 01, 10 Retrieved from < http://blogs.zdnet.com/Hinchcliffe/?p=1096 >
    21. Hoover, J. N. (2007). Fire enterprise 2.0 start ups worth a second look. Information week, June 18.
    22. Kellogg, D. L., & Chase, R. B. (1995). Constructing an empirically derived measure for customer contact. Management Science, 41(11), 1734-1749.
    23. Kim, L. and Richard, R. N. (2000). Technology learning, and innovation: experiences of newly industrializing economics. Cambridge: Cambridge University Press.
    24. Kolekofski, K.E., and Heminger, A.R. (2003). Beliefs and Attitudes Affecting Intentions to Share Information in An Organization Setting. Information & Management (40), 521-532.
    25. Lai, S. L. and Turban, E. (2008). Groups formation and operations in the web 2.0 environment and social networks. Group Decision and Negotiation, 17(5), 387-402.
    26. Lee, M. R. and Lan, Y.-C. (2007). From Web 2.0 to Conversational Knowledge Management: Towards Collaborative Intelligence. Journal of Entrepreneurship Research, Vol. 2, No. 2, 2007, 47-62.
    27. McAfee, A. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration," Sloan Management Review, 47 (3), 21-28.
    28. McIver Jr., W. (2007). Knowledge Creation and Collective Memory in the Era of Web 2.0 and Network Non-Neutrality. Community Informatics Research Network (CIRN), 2007 NRC 48815.
    29. Nambisan, S. (2002). Designing virtual customer environments for new product development: Toward a theory. Academy of Management Review, 27(3), 392-413.
    30. Nonaka, I. (1994). A Dynamic Theory of Organizational Knowledge Creation. Organization Science, 15(1), 14-37.
    31. Nonaka, I. and Takeuchi, H. (1995). The Knowledge Creation Company: the Japanese Companies Create the Dynamics of Innovation. New York: Oxford University Press.
    32. Phelps, J. E., Lewis, R., Mobilio, L., Perry, D. and Raman, N. (2005). Virtual marketing or electronic word-of-mouth advertising: examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333-348.
    33. Pine,B. J. (1993). Mass customization: the new frontier in business competition, Harvard Business School Press, Boston.
    34. Sauve, E. (2009). “A practical guide to enterprise 2.0-success strategies for applying proven social networking principles within the enterprise” Nov. 25, 09 Retrieved from <www.tomoye.com/Communities/CommunityBrowser.aspx?id=24816>.
    35. Schone, B. J. (2009) “Enterprise 2.0” Nov. 25, 09 Retrieved from <http://elearningweekly.wordpress.com/2009/08/01/enterprise-2-0/>.
    36. Scott, D. M. (2007). The new rules of marketing and PR. Wiley and Sons, Hoboken, NJ.
    37. Spohrer, J., Maglio, P. P., Bailey, J., & Gruhl, D. (2007). Steps Toward a Science of Service Systems. IEEE COMPUTER, 40(1), 71-77.
    38. Tancer, B. (2008), Click: What Millions of People Are Doing Online and Why it Matters, Harper Collins Canada, New York.
    Description: 碩士
    國立政治大學
    資訊管理研究所
    97356019
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097356019
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2283View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback