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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/48422


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    题名: Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication
    作者: 黃懿慧
    关键词: Crisis communication strategy;Taiwan;Category;Continuum;Culture
    日期: 2005
    上传时间: 2010-11-23 04:12:11 (UTC+8)
    摘要: The purpose of this paper is twofold: (1) to investigate crisis communicative strategies (CCSs) in a Chinese context, and (2) to develop a model integrating the measures, categories, and continuum of CCS. A survey of public relations and public affairs managers from Taiwan’s top-500 companies was undertaken to examine actual experiences of handling crises. The results showed that five crisis communicative strategies emerged from the factor analysis, i.e., denial, diversion, excuse, justification, and concession. The cultural implication of the new factor, i.e., diversion, accordant with the theme of strategic ambiguity in the business literature, is explored. Moreover, this paper suggested placing the five CCSs in a two-continuum matrix, i.e., defense-accommodation and specificationambiguity. The paper concludes with a iscussion of practical applications, theoretical contribution, and cultural implications of the results.
    關聯: Public Relations Review, 31(2), 229-238
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.pubrev.2005.02.016
    DOI: 10.1016/j.pubrev.2005.02.016
    显示于类别:[廣告學系] 期刊論文

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