| Reference: | 參考文獻
一. 中文部分
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7.曾瑞媛，品牌來源國及品牌權益影響消費者購買產品及服務意願之研究，真理大學管理科學研究所未出版碩士論文，民國89年
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對品牌聯盟成效之影響，中央大學企業管理研究所未出版碩士論文，民國90
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