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Date	Title	Authors
2017-10	A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects	張卿卿; Chang, Chingching
2017	A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects	Chang, Chingching; 張卿卿
2003	A multiple-item scale for gauging divergent cross-cultural conflict managerial styles	黃懿慧
2020-08	Analysis of campaign issue dynamics	陳憶寧; Chen, Yi Ning
2013	2012總統大選微電影分析	李雯琳
2005	2005年縣長與縣市議員選舉候選人網站與部落格分析	黃毓茹
2019-11	An analysis of false claims in Taiwan`s newspaper nutritional products advertisements during the colonial period	孫秀蕙; Sun, Hsiu-Hui
2019-06	An analysis of false claims in Taiwan’s newspaper nutritional products advertisements during the colonial period	孫秀蕙
2019-06	An analysis of "pseudoscience" in Taiwan`s newspaper medicine advertisements during the colonial period	孫秀蕙; Sun, Hsiu-Hui
2005-12	An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge	張郁敏; Chang, Yuhmiin
2009	An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study	Chang, Yuhmiin; 張郁敏
2004-07	An Exploratory Study of An Emerging Businesson the Internet：Online Fortune Telling and Horoscope Reading	郭貞
2010-06	An Eye-tracking Study of the Impact of Graphic Warnings Labels on Smokers in Taiwan	賴建都; Li, Pei-Fen
2000	A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan	郭貞
2001-07	A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US	郭貞; 李海容; 黃振家
2010	Antecedents and consequences of cross-media usage: A study of a TV program`s official web site	林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
2012-07	A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978	孫秀蕙; 陳儀芬
2012-12	Applicability of affordance concept in user-computer interaction	Chen, Li-Hao; Huang, Hsinfu; 鄭霈絨; Pei-JungCheng
2006	A Revisit of Symmetrical Communication From an International Perspective: Status, Effect, and Future Research Directions	Huang, Yi-Hui; 黃懿慧
2011	Are you following me? A content analysis of TV networks’ brand communication on Twitter	林芝璇; Lin, Jhih-Syuan; Peña, Jorge
2015-02	A role for the self: Media content as triggers for involuntary autobiographical memories	林淑芳; McDonald, D. G.; Sarge, M. A.; Lin, S.-F.; Collier, J. G.; Potocki, B.; Lin, Shu-Fang
2000	Assessing cultivation theory and public health model for crime reporting	張郁敏; Chang, Yuh-Miin; Reber, Bryan H.
2010-01	Assessing the TARES as an ethical model for antismoking ads	Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
1998	Association for Education in Journalism and Mass Communication	張卿卿
2007-03	A study of Journalists` Perception of Candidates` Websites and Their Relationships with the Campaign Organization in Taiwan`s 2004 Presidential Election	陳憶寧
2005-08	A study of journalists` perception of candidates` websites and their relationships with the campaign organization in Taiwan`s 2004 presidential election	陳憶寧
2019-01	A study of privacy behavior of Taiwan Facebook users after the Cambridge Analytica scandal	陳憶寧; Chen, Y.N. Katherine; 溫嘉禾
2009-03	A Study of the Consumption of Chinese Online Fortune Telling Services	Kuo, Cheng; 郭貞
2018-11	A Study of the Elderly’s Using Intention and Operating Behavior on Smart Mobile Devices	Fan, Ya-Fen; 鄭霈絨; Pei-JungCheng
2016-02	A Study of the Style of Digital Sketch Pens Used by Children	Sung, Chih-Kai; Chen, Tung-Hsun; 鄭霈絨; Pei-JungCheng
2011-10	A study on effects of dramatized television news: From perspectives of agenda setting and motivations for TV news viewing	Chen, Yi-Ning Katherine; 陳憶寧
2010-01	A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan	nccur; 賴建都; 黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
2013-08	A Study on the Interactive Interface of Mind-mapping Apps Based on User Experience	Cheng, Yi-Chun; 鄭霈絨; Pei-JungCheng
2016-02	A Study on the Relationship between the Personified Roles’ Postures and the Interaction with the Main Character in Eastern and Western 2D Animated Movies	Cai, Nian-Jhen; Chang, Tsai-Ping; 鄭霈絨; Pei-JungCheng
2009-09	A Study on the Visual Presentation of Humanized Devils in Illustration Design	Leong, Sao-Fan; 鄭霈絨; Pei-JungCheng
2003	Attribute Agenda Setting Function of the Press and the Public`s Perception of Candidates in a Local Election in Taiwan	陳憶寧
2003-05	Attribute Agenda Setting Function of the Press and the Public`s Preception of Candidates in Taipei County Chief Election	陳憶寧
2010	Attributions and Outcomes of Customer Misbehavior	林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
2019	Autobiographical memory	林淑芳; Lin, Shu‐Fang
2003	Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?	林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
2009-07	Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors	孫秀蕙
2006-03	Beating the news blues: Mood repair through exposure to advertising	Chang, Chingching; 張卿卿
2015	Before–after appeals: a dual-route effect model	Chang, Chingching; 張卿卿
2016-08	Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes	張卿卿; Chang, Chingching
2009	Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising	張卿卿
2007-10	Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials	Chang, Chingching; 張卿卿
2013-07	[Book Review], Environmental Law Adjudicating Climate Change: State,National, and International Approaches edited by William C.G. BURNS and Hari M. OSOFSKY.	許耀明; HSU, Yao-Ming
1992-04	Buying for Name Brand Social Approval or Fashion: A Social Learning Approach	郭貞
2007-05	Candidate Agenda Setting in the 2004 Taiwanese Presidential Election	陳憶寧
2006-01	Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example	Chang, Chingching; 張卿卿