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    DateTitleAuthors
    2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿; Chang, Ching-Ching
    2008 Increasing mental health literacy via narrative advertising Chang, Chingching; 張卿卿
    2006-07 Increasing mental health literacy via narrative advertising 張卿卿
    1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
    2011-01 International applications of the agenda-setting Acapulco Typology 陳憶寧; McCombs, Maxwell; Ghanem, Salma; Lennon, Federico Rey; Blood, R. Warwick; Chen, Yi-Ning (Katherine); Ban, Hyun
    1995 International Joint Ventures Management:A Critical Success Factors Approach 祝鳳岡
    1994-08 Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model 郭貞
    2011-11 Is playing exergaming really exercising? A meta-analysis of energy expenditure in active video games 林日璇; Peng, Wei; Lin, Jih-Hsuan; Crouse, Julia
    2004-05 Is symmetrical communication ethical and effective? 黃懿慧; Huang, Yi-Hui
    2004-09 Is symmetrical communication ethical and effective? 黃懿慧
    2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿
    2012 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching; 張卿卿
    2015-06 Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes. 林日璇; Lin, Jih-Hsuan
    2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
    2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
    2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
    2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    2019-09 Making Ideation Visible: An Early-Design Tool for Designers 鄭霈絨; Cheng, Pei-Jung
    2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching; 張卿卿
    2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    1997 Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿
    2007 Media Advocacy Cheng, I-Huei
    1997 Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model 郭貞
    2021-08 Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair 張郁敏; Chang, Yuhmiin
    2023-02 Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load 張郁敏; Chang, Yuhmiin; Thorson, Esther

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