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    Showing items 151-200 of 1382. (28 Page(s) Totally)
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    DateTitleAuthors
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    2013-05 Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes 林日璇; Lin, Jih-Hsuan
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2012-03 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿
    2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    2011-11 Effect of opponent type on moral emotions and responses to video game play 林淑芳; Lin, Shu-Fang
    1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    2019-05 Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process 張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
    2017-12 Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy 黃瓊萩; Huang, Chiung-Chiu
    1997 Empirical Study on Human Resources Management of International Joint Ventures 祝鳳岡
    2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching; 張卿卿
    2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching; 張卿卿
    2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching; 張卿卿
    2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
    2005 Erratum: &quot;Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication&quot; (Public Relations Review (2005) vol. 31 (229-238) 10.1016/j.pubrev.02.016) Huang, Y.-H.; Lin, Y.-H.; Su, S.-H.; 黃懿慧; 林穎萱
    2012-12 Establishing the structure of interactive touch advance organizer for School-age Children Huang, Hsinfu; 鄭霈絨; Pei-JungCheng; Hu, Hui-Jiun
    2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉
    2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    2008-08 Ethics of Antismoking PSAs 鄭怡卉
    2006 Evolution from Foods Products to Services Products in T-commerce ：A Case Study of Eastern Home Shopping Network in Taiwan 祝鳳岡
    1996 Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan 郭貞
    2018 Examining how dependence on smartphones at work relates to Chinese employees’ workplace social capital, job performance, and smartphone addiction. 林翠絹; Li, Li; Lin, Trisha T C
    2010-03 Examining the presentation of self in popular blogs: A cultural perspective 陳憶寧; Chen, Yi-Ning
    2010 3C 品牌旗艦店體驗行銷之研究─以Apple、SONY為例 黃郁雲
    2017-06 Exploring Consumers` Trust Difference between Shopping on Website and Mobile App Service Process Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    2019-01 Exploring factors affecting college students’ mobile news consumption in four Asian Cities: 2010-2011 and 2017-2018. 陳憶寧; Chen, Y.N. Katherine; Lo, V-H; Wei, R.; Tandoc, E.; Zhang, G-L
    1995-08 Exploring the Consumer Style of Youths in China 郭貞
    2016-12 Exploring the memory network change in synergy: The effect-based concept map approach 張郁敏; Chang, Yuhmiin
    2023-08 Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow 張郁敏; Chang, Yuhmiin
    2016-02 Exploring the Relationship between the Appearance Design and Personality Expression of the Personified Characters in Eastern and Western 2D Animated Film Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    2007-10 Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media. 林淑芳; Dimmick, J.; Ramirez, Jr., A.; Wang, T.; Lin, S.-F.; Lin, Shu-Fang
    2009-05 Eye Tracking for Visual Communication 賴建都
    2007 E化（B to C）E通路管理之顧客滿意度及品牌個性研究－以PayEasy購物網站為例 陳瑄婕
    2010 Facebook上消費者類社會互動對品牌關係的影響 洪寧; Hung, Ning
    2015 Facebook與Instagram之跨訊息綜效比較 陳又瑈; Chen, Yu Jou
    2005-05 Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response 黃懿慧
    2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    2008-05 Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s 孫秀蕙; Sun, Hsiu-Hui
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2010-11 Gender differences and the effect of contextual features on game enjoyment and responses. 林淑芳; Lin, Shu-Fang
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya

    Showing items 151-200 of 1382. (28 Page(s) Totally)
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