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    日期题名作者
    2007 E化(B to C)E通路管理之顧客滿意度及品牌個性研究-以PayEasy購物網站為例 陳瑄婕
    2010 Facebook上消費者類社會互動對品牌關係的影響 洪寧; Hung, Ning
    2015 Facebook與Instagram之跨訊息綜效比較 陳又瑈; Chen, Yu Jou
    2005-05 Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response 黃懿慧
    2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    2008-05 Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s 孫秀蕙; Sun, Hsiu-Hui
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2010-11 Gender differences and the effect of contextual features on game enjoyment and responses. 林淑芳; Lin, Shu-Fang
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya

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