| Reference: | 一、中文文獻
1. 李仁文 (2003)，台灣市場多國籍藥廠新產品行銷策略上全球化與地方化的比較，元智大學管理研究所碩士論文。
2. 何文梅 (2003) 醫療器材的電療產品行銷策略之研究，國立政治大學經營管理碩士學程碩士論文。
3. 周文賢 (1999)，行銷管理：市場分析與策略規劃，台北：智勝文化
4. 洪順慶 (2001)，行銷管理，第二版，台北：新陸書局出版。
5. 涂良溶 (2003) 醫療服務滿意與需要度對於醫療行銷策略之影響探討----以阮綜合醫院為例，樹德科技大學資訊管理研究所碩士論文。
6. 許蒼林 (2005) 發表的聯合診所(聯合門診)行銷策略之探討-以鹿港鎮為例，大葉大學事業經營研究所碩士在職專班碩士論文。
7. 陳遠甫 (1996)，中美日製藥廠在國內不同市場之行銷策略分析，國立台灣大學商學系碩士論文。
8. 陳昭星 (2005) 民眾求醫行為之研究─以彰化醫療次區域為例，國立中山大學高階經營碩士班碩士論文。
9. 張瑩慧 (2005) 門診病患就醫行為相關因素之探討，中台醫護技術學院醫護管理研究所碩士論文。
10. 張恩忠 (1999) 自費健康檢查民眾生活型態與特質研究，長庚大學管理學研究所碩士論文。
11. 曾湘樺 (2002) 國人對休閒治療消費意願之研究，中國文化大學觀光事業研究所碩士論文。
12. 黃俊英 (1997)，行銷研究概論，第二版，台北：華泰書局。
13. 焦經隆 (2003) 發表的女性消費者產品涉入對知覺風險、資訊搜尋及散佈之影響-以健康食品為例，國立成功大學管理學院高階管理碩士在職專班碩士論文。
14. 董榮政 (2005) 生技保健食品之消費行為分析-以屏東縣藥局為例，屏東科技大學農企業管理系碩士論文。
15. 楊宜璋 (1997) 醫藥分業後民眾選擇藥局之消費行為研究---以台北市為例，中國醫藥學院醫務管理研究所碩士論文。
16. 葉權儀 (1994)，消費者行為與行銷策略研究，台北：六國出版社
17. 葉盈秀 (2000) 臺灣地區多層次傳銷保健食品之消費者行為研究---以美商永久公司為例，東海大學食品科學系碩士論文。
18. 廖慧伶 (2005) 臺灣中藥房經營現況、消費者行為及未來發展趨勢之研究，中國醫藥大學中國藥學研究所碩士論文。
19. 蔡嘉倫 (2004) 患者就醫行為影響因素與預測模式之研究，臺中健康暨管理學院經營管理研究所碩士論文。
20. 賴俊偉 (2004) 商業醫療費用保險購買行為之研究，逢甲大學保險所碩士論文。
21. 謝勝旭 (2003) 製藥公司產品行銷策略之研究 以”大型點滴輸注液” 為例，國立中山大學國際高階經營管理碩士班碩士論文。
22. 謝建宗 (2004) 台灣健保藥品中抗生素之行銷策略研究，國立中山大學國際高階經營管理碩士班碩士論文。
23. 龔榮茂 (2005) 藥局服務行銷策略之研究，國立高雄第一科技大學行銷與流通管理所碩士論文。
二、參考網站
1. 台灣勃起功能障礙諮詢暨訓練委員會網站，www.edact.org.tw。
2. 威而鋼 (Viagra) 英文網站，www.viagra.com。
3. 犀利士 (Cialis) 英文網站，www.cialis.com。
4. 樂威壯 (Levitra) 英文網站，www.levitra.com。
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