政大機構典藏-National Chengchi University Institutional Repository(NCCUR):

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	Proceedings [234/258]
	Articles [162/162]
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	Past Exams [8/8]

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	PhD of Communication [59/69]
	Master`s Program in Digital Content and Technologies [229/287]
	Department of Journalism [2821/3818]
	Department of Advertising [999/1382]
	Department of Radio & Television & Graduate Program [992/1362]
	EMA Program in Communication [267/341]
	Master`s Program in Communication [480/504]
	International Master`s Program in International Communication Studies [267/302]

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	International college of Innovation [100/104]
	College of Global Banking and Finance [68/69]
	College of Informatics [2844/3288]
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	Journals of NCCU [12701/12762]
	Conferences of NCCU [2234/2240]
	Journal of NCCU [1279/1281]

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Date	Title	Authors
2011-06	How can universities foster creativity and teach innovation to students	張寶芳
2007-01	How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products	張卿卿
2005-06	How Context-Evoked Affect Influences Responses to High- and Low-Involving Products	張卿卿
2010-01	How Cultural and Linguistic Pluralism Shape Humor: Social Construction of Singapore’s Humor Industry	林翠絹; Lin, Trisha T. C.
2019-12	How do Auditors Respond to Accounting Restatements? Evidence on Audit Staff Allocation	潘健民; PAN, Chien-Min Kevin; Chi, Wuchun
2020-01	How do Auditors Respond to Accounting Restatements? Evidence on Audit Staff Allocation	潘健民; PAN, Chien-Min Kevin; Chi, Wuchun
2018-01	How do content-related factors influence perceived value of location-based mobile advertising?	Lin, Trisha T.C.; Bautista, John Robert; 林翠絹; Lin, Trisha T.C.
2019-01	How Does ‘IDEATOR’ Work for Designers in the Ideation?	鄭霈絨; Pei-JungCheng
2019-10	How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance	林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
2021-07	How Do individuals’ world views shape their perceptions of AI	陳憶寧; Chen, Y. N. Katherine
2019-05	How do Social TV engagement dimensions influence viewers’ program commitment and loyalty	林翠絹; Lin, T. T. C.; Chiang, Y.
2017-01	How do You Connect on Facebook? The Associations of Facebook Connection Strategies with Perceived Social Support and Psychological Well-being	林日璇; Lin, Jih-Hsuan
1990-01	How Foreign Correspondents Cover American Presidential Elections?	彭芸
2021-01	How Hyperlink Sharing on Facebook Influences Civic Engagement and Elections in Taiwan	鄭宇君; Cheng, Yu-Chung
2004	How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts	Chang, Chingching; 張卿卿
2004-01	How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts	張卿卿
2012-10	How learning environments can stimulate student imagination	Liang, Chaoyun; Hsu, Yuling; Huang, Yinghsiu; Chen, Sheng-Chih; 陳聖智
2003	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	Chang, Chingching; 張卿卿
2002	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	張卿卿
2020-05	How Morality Judgments Influence Humor Perceptions of Prankvertising	張卿卿; Chang, Chingching
2012	How people tell an ad story: Western vs. Asian styles	Ching, Chingching; 張卿卿
2024-06	How perceived characteristics of socialbots shape users' anthropomorphic perceptions, trust, and intent to use: An empirical investigation	林翠絹; Lin, Trisha Tsui-Chuan; Huang, T. Y.
2014	How rounders goes around the world	王淑美; Elizabeth Shove; Wang, Sumei
2017	How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model	張卿卿; Chang, Chingching
2018-04	How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model	Chang, Chingching; 張卿卿