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| Title: | 貨櫃航運業聯盟夥伴間競合關係之個案研究
A Case Study on Coopetition between Alliance Partners in the Shipping Industry |
| Authors: | 朱玥澄
Chu, Yueh-Cheng |
| Contributors: | 謝凱宇
Hsieh, Kai-Yu
朱玥澄
Chu, Yueh-Cheng |
| Keywords: | 貨櫃航運產業
策略聯盟
競合分析
Container Shipping Industry
Strategic Alliances
Coopetition Analysis |
| Date: | 2024 |
| Issue Date: | 2024-09-04 14:11:26 (UTC+8) |
| Abstract: | 現今貨櫃航運業的三大策略聯盟囊括了全球約八成的運力，並已成為大型航運公司主要的合作模式。經過多年的發展與重組，策略聯盟在航運業中的重要性及其研究價值日益顯著。這些聯盟旨在提高運營效率、降低其成本、擴大市場覆蓋範圍和提升服務質量，以在激烈的市場競爭中取得優勢。航運公司的聯盟管理能力亦可視為未來聯盟合作效度之關鍵因素。
本研究旨在透過文獻回顧、資料蒐集整理以及非結構化訪談的方式，來深入探討個案貨櫃航運公司加入策略聯盟後夥伴間之競合關係。
透過文獻回顧了解學者對單一聯盟成功關鍵因素、聯盟能力驅動因素及從管理單獨聯盟至聯盟組合綜效的研究。再透過非結構化訪談以了解個案公司其航運策略聯盟之運作模式、組織架構和產生之綜效，並進一步深入了解其策略聯盟夥伴間之競合關係之成因與影響，來加以分析在聯盟週期下可執行之具體作為來化解現階段所產生之競爭。
藉此提升夥伴間之合作信任、更佳的聯盟成功率與累積更適的聯盟管理經驗，以提出具體之建議方案，供業者參考。
Strategic alliances in the container shipping industry now encompass 80% of global capacity and have emerged as the primary method of cooperation among large container shipping companies. Over years of development and restructuring, their significance within the shipping sector and their value for research have grown markedly. These alliances are aimed at bolstering operational efficiency, cutting costs, broadening market coverage, and enhancing service quality, all to gain an edge in the fiercely competitive market. The management prowess of shipping companies within these alliances is also pivotal for the effectiveness of future cooperative endeavors.
This study aims to delve deeply into the coopetition relationships among partners of a container shipping company following its entry into a strategic alliance through literature review, data collection, and unstructured interviews. Initially, a literature review will be conducted to grasp scholars' insights into the key success factors of individual alliances, the drivers of alliance capability, and the synergy that arises from managing individual alliances to create a portfolio of alliances. Subsequently, unstructured interviews will be utilized to gain an understanding of the operational mode, organizational structure, and synergies produced by the shipping strategic alliances of the case company. Moreover, insights into the causes and impacts of coopetition relationships among strategic alliance partners will be obtained to analyze specific actions that can be taken to mitigate the competition arising within the current stage of the alliance cycle.
Through these efforts, trust and cooperation among partners can be strengthened, resulting in higher alliance success rates and the accumulation of more relevant alliance management experience. Concrete recommendations will be put forward for the guidance of industry practitioners. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
112363051 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112363051 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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