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    题名: 中國各省發展程度對互聯網保險意識的影響 ——以水滴保險爲例
    Effects of Development Levels Across China Provinces on Awareness of Online Insurance – A Case Study of Waterdrop Insurance
    作者: 蔡嘉騰
    Chua, Jia Teng
    贡献者: 張興華
    Hsing-Hua Chang
    蔡嘉騰
    Chua, Jia Teng
    关键词: 主成分分析
    互聯網保險意識
    水滴保險公司
    Principal Component Analysis
    Internet Insurance Awareness
    Waterdrop Insurance
    日期: 2023
    上传时间: 2023-07-06 16:48:48 (UTC+8)
    摘要: 本研究聚焦於中國互聯網保險市場的發展以及各省發展程度對互聯網保險意識的影響，以水滴保險公司為例進行深入探究。互聯網保險市場近年來迅速崛起，2021年保費收入達到3778.7億元，同比增長29.9%，互聯網保險公司數量也在不斷增加。然而，各省的發展狀況對互聯網保險的接納和理解程度產生重大影響。因此，本研究選取五個代表性城市，並採用主成分分析方法，以城鎮化率、公共財政教育支出、互聯網寬帶接入用戶、保費收入、城鎮基本醫療保險基金收入等五個因數為研究指標，旨在揭示各城市互聯網保險意識的特徵和發展態勢。本研究期望為進一步促進中國互聯網保險業務的發展提供有益參考。
    This study focuses on the development of China Internet insurance market and the influence of the development level of each province on Internet insurance awareness, taking Waterdrop Insurance as an example to conduct in-depth exploration. The Internet insurance market has risen rapidly in recent years. In 2021, insurance premium income reached 377.87 billion yuan, a year-on-year increase of 29.9%. The number of Internet insurance companies is also increasing. However, the development status of each province has a significant impact on the acceptance and understanding of Internet insurance. Therefore, this study selects five representative cities, and adopts the method of principal component analysis, taking urbanization rate, public financial education expenditure, Internet broadband access users, insurance premium income, and urban basic medical insurance fund income as research indicators , which aims to reveal the characteristics and development trend of Internet insurance awareness in each city. This study is expected to provide a useful reference for further promoting the development of China Internet insurance business.
    參考文獻: Arora, A. (2003). E-Insurance Analysis of the impact and implications of e-commerce on the insurance industry. Unpublished Master Dissertation, London University, UK.
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    Eckardt, M. (2002). Agent and broker intermediaries in insurance markets-An empirical analysis of market outcomes. Thunen-Series of Applied Economic Theory Working Paper(34).
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    Klauber, A. (2000). Insurance on the Internet. Risk Management and Insurance Review, 3(1), 45-62.
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    Tennyson, S., & Yang, H. K. (2014). The role of life experience in long-term care insurance decisions. Journal of Economic Psychology, 42, 175-188.
    Wagstaff, A., Lindelow, M., Jun, G., Ling, X., & Juncheng, Q. (2009). Extending health insurance to the rural population: an impact evaluation of China`s new cooperative medical scheme. Journal of health economics, 28(1), 1-19.
    劉少東. (2011). 「貨比三家」 的網上保險超市. 信息方略(20), 43-45.
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    張琳, & 何玉婷. (2015). 基於主成分分析的我國系統重要性保險公司研究. 保險研究(12), 40-50.
    張龍捷. (2016). 論我國互聯網財產保險發展研究. 新經濟(6), 52-53.
    張姝. (2016). 中國互聯網保險超市研究——以泛華保網為例. 遼寧大學.
    朱南軍，周娜鄧，博文. (2018). 中國國內系統重要性保險機構評估與分析———基於指標法與主成分分析法. 保險研究,2018(11):29-40.
    李紅坤, 劉富強, & 翟大恒. (2014). 國內外互聯網保險發展比較及其對我國的啟示. 金融發展研究, 10, 77-83.
    王燁. (2011). 保險超市可行性分析——淺談中國保險行銷模式的新突破. 福建金融(10), 36-38.
    邵全權. (2012). 保險業結構, 區域差異與經濟增長 經濟學（季刊）.
    馬桂花, 王昱斐, 廖國威, & 朱家明. (2019). 我國財產保險區域發展不平衡問題研究———基於我國31個省市的面板數據分析. 赤峰學院學報(自然科學版),2019,35(05):164-168.
    描述: 碩士
    國立政治大學
    金融學系
    110352034
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110352034
    数据类型: thesis
    显示于类别:[金融學系] 學位論文

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