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    日期題名作者
    2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    2019-05 Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being 林日璇; Lin, J.-H. Tammy
    2019-07 Taiwanese university students’ smartphone use and the privacy paradox 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho
    2004-07 Television and Web advertising synergies 張郁敏; Chang, Yuhmiin
    1993-01 The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison 郭貞; Kuo,Cheng
    2019-03 The common player-avatar interaction scale (cPAX) : Expansion and cross language Validation 林日璇; Lin, J.-H.*; Banks, J.*; Bowman, N.; Pietschmann, D.; Wasserman, J.
    2015 The Contributions of Graphic and Enactive Realism to Enjoyment and Effort in Active Video Games 林日璇; Lin, Jih-Hsuan; Peng, Wei
    2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿; Chang, Chingching
    2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    2004-04 The effect of new networks on U.S. TV diversity. Journal of Media Economics 林淑芳; McDonald, Daniel G.; Lin, Shu-Fang
    2000 The effect of personality differences on product evaluations 張卿卿
    2011-12 The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads Chang, Chingching; 張卿卿
    2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
    2010-12 The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies Chang, Chingching; 張卿卿
    2011-08 The effects of the number of product subcategories on perceived variety and shopping experience in an online store Chang, Chingching; 張卿卿
    2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    2010-10 The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis Sun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬
    1993-10 The Formation of Egalitarian Orientations Among The Working Class and Nonworking Class: A Differential Socialization Process Approach 郭貞
    2001 The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching; 張卿卿
    1999 The impact of perceived channel utilitise shopping orientations and demographics on the consumer`s online buying behavior 郭貞; 李海容; Martha Russel
    2013-05 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2013-08 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching; 張卿卿

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