政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141121

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141121

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/141121

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/141121

題名:	開設布籃野餐餐廳之商業企劃書 Business Plan for Blend Picnic Restaurant
作者:	吳啟陽 Wu, Brandon
貢獻者:	吳文傑 Wu, Jack 吳啟陽 Brandon Wu
關鍵詞:	野餐特色餐廳野餐器具出租服務野餐解決方案簡單野餐 Picnic feature restaurant Picnic gadgets rental service Picnic solution Easy Picnic
日期:	2022
上傳時間:	2022-08-01 17:40:21 (UTC+8)
摘要:	In recent years, it’s more and more common to see people sit on the grass and enjoy picnic in the park. Especially during the pandemic period, people tend to avoid having the meal within the restaurants. Picnic seems to be a good choice for friends and families gather together and enjoy the meal. However, preparing a picnic event could be a tiring job, from preparing the foods to finding the picnic gadgets. Our business model is to make picnic activity as easy as you go to restaurants and have a nice afternoon tea. Our Value proposition is to provide people with a convenient picnic solution. Therefore, our location will be located in the area with good public transport network and only 2 minutes walking distance from New Taipei City Metropolitan Park which is 16 times of Taipei Daan Forest Park. And our foods are designed that’s suitable for a picnic event, afternoon tea and lunch as well. People could come to Blend Picnic to buy foods and rent our stylish picnic gadgets, then they could simply have a good time in Metropolitan park. This business plan is developed by using a combination of essential business methodologies. Theses methodologies includes Canvas Business Model, SWOT analysis, and Kotler`s 5 A`s of Sales Marketing, etc. With our financial analysis, we expect a payback period of 2 years.
參考文獻:	1. https://www.vogue.com.tw/voguepicnic/ 2. https://www.nngroup.com/articles/empathy-mapping/ 3. https://budgetbranders.com/blog/how-to-write-a-restaurant-business-plan/ 4. https://www.twtrend.com/download/0/food-and-beverage-service-activities-2021/ 5. https://www.storm.mg/localarticle/3084624 6. https://www.cwb.gov.tw/V8/C/D/DailyPrecipitation.html 7. https://www.indeed.com/career-advice/career-development/kotler-5-as-of-customer-path 8. https://quickbooks.intuit.com/r/starting-a-business/business-plan-template/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933011
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0108933011
資料類型:	thesis
DOI:	10.6814/NCCU202201069
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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