政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141121

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141121

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113873/144892 (79%)
造访人次 : 51918551 在线人数 : 540

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/141121

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/141121

题名:	開設布籃野餐餐廳之商業企劃書 Business Plan for Blend Picnic Restaurant
作者:	吳啟陽 Wu, Brandon
贡献者:	吳文傑 Wu, Jack 吳啟陽 Brandon Wu
关键词:	野餐特色餐廳野餐器具出租服務野餐解決方案簡單野餐 Picnic feature restaurant Picnic gadgets rental service Picnic solution Easy Picnic
日期:	2022
上传时间:	2022-08-01 17:40:21 (UTC+8)
摘要:	In recent years, it’s more and more common to see people sit on the grass and enjoy picnic in the park. Especially during the pandemic period, people tend to avoid having the meal within the restaurants. Picnic seems to be a good choice for friends and families gather together and enjoy the meal. However, preparing a picnic event could be a tiring job, from preparing the foods to finding the picnic gadgets. Our business model is to make picnic activity as easy as you go to restaurants and have a nice afternoon tea. Our Value proposition is to provide people with a convenient picnic solution. Therefore, our location will be located in the area with good public transport network and only 2 minutes walking distance from New Taipei City Metropolitan Park which is 16 times of Taipei Daan Forest Park. And our foods are designed that’s suitable for a picnic event, afternoon tea and lunch as well. People could come to Blend Picnic to buy foods and rent our stylish picnic gadgets, then they could simply have a good time in Metropolitan park. This business plan is developed by using a combination of essential business methodologies. Theses methodologies includes Canvas Business Model, SWOT analysis, and Kotler`s 5 A`s of Sales Marketing, etc. With our financial analysis, we expect a payback period of 2 years.
參考文獻:	1. https://www.vogue.com.tw/voguepicnic/ 2. https://www.nngroup.com/articles/empathy-mapping/ 3. https://budgetbranders.com/blog/how-to-write-a-restaurant-business-plan/ 4. https://www.twtrend.com/download/0/food-and-beverage-service-activities-2021/ 5. https://www.storm.mg/localarticle/3084624 6. https://www.cwb.gov.tw/V8/C/D/DailyPrecipitation.html 7. https://www.indeed.com/career-advice/career-development/kotler-5-as-of-customer-path 8. https://quickbooks.intuit.com/r/starting-a-business/business-plan-template/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933011
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0108933011
数据类型:	thesis
DOI:	10.6814/NCCU202201069
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的档案:

档案	大小	格式	浏览次数
index.html	0Kb	HTML2	150	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈