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https://nccur.lib.nccu.edu.tw/handle/140.119/131563
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| Title: | 企劃書： 燃料市場分析暨燃料裝填之商業計畫
Analysis of Bunker Market and Business Plan for Bunkering |
| Authors: | 金榮奭
Kim, Yongsok |
| Contributors: | 周德宇
Chou, Te-Yu
金榮奭
Kim, Yongsok |
| Keywords: | 越南
燃料裝填
定價策略
最適港口
新加坡
油箱
石油
Vietnam
bunkering
price strategy
optimal port
Singapore
tank
oil |
| Date: | 2020 |
| Issue Date: | 2020-09-02 11:58:02 (UTC+8) |
| Abstract: | Being designed and planned by an IMBA student who is working in oil company and has a great interest in oil trading business, this Business Plan was made with the confidence that Vietnam has great potential as a new bunkering market.
This business model may seem simple. An oil company will lease oil tanks, import oil from abroad in Bulk size and sell it to ships in a smaller size.
But, oil market is more complicated than we thought. In addition, the Vietnamese oil market is yet to be fully opened, and there is a very strong competitor who is wholly owned by the Vietnamese central government, cover all the operations from oil and gas exploration and production to storage, processing, transportation, distribution and services in Vietnam and overseas as well.
By utilizing the competitive edge of a company and the geographical advantage of Vietnam, I will create a new business model
The business plan is made on the basis of Five (5) years period, emphasizing the company and market analysis, and the business plan including price strategy, selecting an optimal port, customer Targeting, marketing plan, operation plan and financial plan |
| Reference: | 1.Dan Eberhart (CEO of Canary, LLC.)
The Quickly Changing Global Oil Markets Dan EberhartContributor
[https://www.forbes.com/sites/daneberhart/2018/11/16/the-quickly-changing-global-oil-markets/#2b12146d3cb2].
Accessed on March 29, 2020
2.Overview of JD energy, Hompage of JD energy
Accessed on May 02, 2020
3.IEA (International Energy Agency) Oil Market report ( 2019).
Paid subscriptions by JD energy (Internal data).
Accessed on March 02, 2020
4.UNCTAD (United Nations Conference on Trade and Development)
Statistics for Bunkering worldiwide. Paid subscriptions by JD energy (Internal data). Accessed on May 05, 2020
5.Principles of Economics (By Joshua Gans, Robin Stonecash, Martin Byford, Gregory Mankiw, Stephen King, Ph.D., Jan Libich) (2014)
6.Bunkerworld [https://www.bunkerworld.com]
Paid subscriptions by JD energy(Internal data). Accessed on March 17, 2020
7.Platts Bunkerwire
[https://www.spglobal.com/platts/en/products-services/shipping/bunkerwire] Paid subscriptions by JD energy (Internal data).
Accessed on April 16, 2020
8.Ship and Bunker [https://shipandbunker.com]
Global ranking of Bunker Supplier Accessed on April 17, 2020
9.ISO (International Organization for Standardization
[https://www.iso.org/standards.html] Accessed on January 04, 2020
10.IBIS World [https://www.ibisworld.com]
Paid subscriptions by JD energy (Internal data) |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933042 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933042 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202001209 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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