政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131563

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131563

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/131563

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题名:	企劃書：燃料市場分析暨燃料裝填之商業計畫 Analysis of Bunker Market and Business Plan for Bunkering
作者:	金榮奭 Kim, Yongsok
贡献者:	周德宇 Chou, Te-Yu 金榮奭 Kim, Yongsok
关键词:	越南燃料裝填定價策略最適港口新加坡油箱石油 Vietnam bunkering price strategy optimal port Singapore tank oil
日期:	2020
上传时间:	2020-09-02 11:58:02 (UTC+8)
摘要:	Being designed and planned by an IMBA student who is working in oil company and has a great interest in oil trading business, this Business Plan was made with the confidence that Vietnam has great potential as a new bunkering market. This business model may seem simple. An oil company will lease oil tanks, import oil from abroad in Bulk size and sell it to ships in a smaller size. But, oil market is more complicated than we thought. In addition, the Vietnamese oil market is yet to be fully opened, and there is a very strong competitor who is wholly owned by the Vietnamese central government, cover all the operations from oil and gas exploration and production to storage, processing, transportation, distribution and services in Vietnam and overseas as well. By utilizing the competitive edge of a company and the geographical advantage of Vietnam, I will create a new business model The business plan is made on the basis of Five (5) years period, emphasizing the company and market analysis, and the business plan including price strategy, selecting an optimal port, customer Targeting, marketing plan, operation plan and financial plan
參考文獻:	1.Dan Eberhart (CEO of Canary, LLC.) The Quickly Changing Global Oil Markets Dan EberhartContributor [https://www.forbes.com/sites/daneberhart/2018/11/16/the-quickly-changing-global-oil-markets/#2b12146d3cb2]. Accessed on March 29, 2020 2.Overview of JD energy, Hompage of JD energy Accessed on May 02, 2020 3.IEA (International Energy Agency) Oil Market report ( 2019). Paid subscriptions by JD energy (Internal data). Accessed on March 02, 2020 4.UNCTAD (United Nations Conference on Trade and Development) Statistics for Bunkering worldiwide. Paid subscriptions by JD energy (Internal data). Accessed on May 05, 2020 5.Principles of Economics (By Joshua Gans, Robin Stonecash, Martin Byford, Gregory Mankiw, Stephen King, Ph.D., Jan Libich) (2014) 6.Bunkerworld [https://www.bunkerworld.com] Paid subscriptions by JD energy(Internal data). Accessed on March 17, 2020 7.Platts Bunkerwire [https://www.spglobal.com/platts/en/products-services/shipping/bunkerwire] Paid subscriptions by JD energy (Internal data). Accessed on April 16, 2020 8.Ship and Bunker [https://shipandbunker.com] Global ranking of Bunker Supplier Accessed on April 17, 2020 9.ISO (International Organization for Standardization [https://www.iso.org/standards.html] Accessed on January 04, 2020 10.IBIS World [https://www.ibisworld.com] Paid subscriptions by JD energy (Internal data)
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933042
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0107933042
数据类型:	thesis
DOI:	10.6814/NCCU202001209
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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