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Title:	美國膠黏劑市場之產業分析與擴張策略: 以台資企業為例 Industry Analysis and Expansion SStrategies for the U.S. adhesive market: taking an example of a taiwan-based company
Authors:	梁俊偉 Liang, Chun-Wei
Contributors:	吳文傑 Wu, Jack 梁俊偉 Liang, Chun-Wei
Keywords:	黏著劑定量戰略計劃矩陣策略分析全面品質管理美國保護主義 Adhesive QSPM Strategic Analysis TQM U.S. Protectionism
Date:	2017
Issue Date:	2018-02-02 11:05:16 (UTC+8)
Abstract:	In the past two years, a Taiwan-based adhesive manufacturer confronted significant declines in sales for the U.S. market. The purpose of the study is to propose alternative strategies for the manufacturer in expanding the U.S. adhesive market and to assess the best strategies to be implemented. The Quantitative Strategic Planning Matrix (QSPM), a managerial assessment tool that determines the relative attractiveness of different strategies based on a firm’s external and internal factors, was adopted as the methodology. The results revealed that working with alternative agents is the most suitable strategic decision. The selected strategy is two percent better than strategy one: Build a factory in the U.S., eight percent better than strategy two: Maintain and strengthen the existing ODM model, eleven percent better than strategy three: Acquire the current agent, and twenty percent better than strategy five: Supply from the JV factory in India. The study findings may serve as a guide for the management team to construct their market development plan for the U.S. market.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933015
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933015
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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