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    题名: 美國膠黏劑市場之產業分析與擴張策略: 以台資企業為例
    Industry Analysis and Expansion SStrategies for the U.S. adhesive market: taking an example of a taiwan-based company
    作者: 梁俊偉
    Liang, Chun-Wei
    贡献者: 吳文傑
    Wu, Jack
    梁俊偉
    Liang, Chun-Wei
    关键词: 黏著劑
    定量戰略計劃矩陣
    策略分析
    全面品質管理
    美國保護主義
    Adhesive
    QSPM
    Strategic Analysis
    TQM
    U.S. Protectionism
    日期: 2017
    上传时间: 2018-02-02 11:05:16 (UTC+8)
    摘要: In the past two years, a Taiwan-based adhesive manufacturer confronted significant declines in sales for the U.S. market. The purpose of the study is to propose alternative strategies for the manufacturer in expanding the U.S. adhesive market and to assess the best strategies to be implemented. The Quantitative Strategic Planning Matrix (QSPM), a managerial assessment tool that determines the relative attractiveness of different strategies based on a firm’s external and internal factors, was adopted as the methodology. The results revealed that working with alternative agents is the most suitable strategic decision. The selected strategy is two percent better than strategy one: Build a factory in the U.S., eight percent better than strategy two: Maintain and strengthen the existing ODM model, eleven percent better than strategy three: Acquire the current agent, and twenty percent better than strategy five: Supply from the JV factory in India. The study findings may serve as a guide for the management team to construct their market development plan for the U.S. market.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    104933015
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104933015
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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