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    題名: 電子商務：台灣茶網絡商店";茶觀"
    E-commerce : Taiwanese tea on-line shop Chaguan in Russia
    作者: 牧容
    Nataliya, Lukasheva
    貢獻者: 溫肇東
    Wen, Jordan
    牧容
    Lukasheva Nataliya
    關鍵詞: 台灣茶
    網絡商店
    電子商務
    茶觀
    E-commerce
    Taiwanese tea
    on-line shop
    Chaguan
    日期: 2017
    上傳時間: 2017-03-01 17:36:33 (UTC+8)
    摘要: 電子商務是一個非常有前途的業務。電子商務可提供網上交易和管理等全過程的服務，因此它具有廣告宣傳、咨詢洽談、網上訂購、網上支付、電子帳戶、服務傳遞、意見徵詢、交易管理等各項功能。

    本研究的主要目的是試圖了解俄羅斯電子商務市場的本質，特別是在飲料，茶葉領域。找到這個行業成功和失敗的主要因素。尋找外國遙遠文化中一個看似外星人的新產品的背景和感興趣的因素和成功。
    E-commerce is a business that is on the rise today and the internet’s vast potential has made it easier for organizations to reach out to a larger pool of the people. Cultural exchange between different, alien, distant cultures makes this kind of business even more exciting and attractive. 
    The main purpose of this research is to try to understand the nature of Russian e-commerce market, especially in the beverage, tea area. To find the main factors of success and failure in this industry. To find the background and factors of interest and success for a seemingly alien novel product from a foreign distant culture.
    The purpose of this research is to understand factors that led two successful players in the tea and coffee e-commerce business in Russia. By identifying their know-hows and basic approaches and techniques it should be easier to build a new more up-to-date project. On the other hand, their mistakes might be a lesson that should not be repeated.
    Through the case-study approach author tried to project the possible model of development on the new tea business. The idea behind Chaguan project is to offer unique and new product. Very important part of the value proposition is educational information about tea. Chaguan project will have its website and social networks presence.
    Customers will be offered a decent range of tea, from good quality tea to aged expensive tea that can be only purchased through special order. Label special order should make the fact of purchasing more meaningful.
    參考文獻: Alex, P. (2016, April 18). Re: Russian tea market: 2001-2016. [Online analytical survey entry]. Retrieved from: http://ab-centre.ru/news/rynok-chaya-rossii-v-2001-2016-gg

    CHIN-RU (2015, June 19). Re: Russia tea market survey. [Online company survey]. Retrieved from: http://chin-ru.com/rynok-chaja-v-rossii/

    East-West Digital News (2016, September 1). Ecommerce in Russia. [on-line report]. Retrieved from: http://ecommercenews.eu/ecommerce-per-country/ecommerce-russia/

    Ecommerce worldwide (2015, December 17). Re: E-retail in Russia. [on-line report]. Retrieved from: https://www.ecommerceworldwide.com/AcuCustom/Sitename/DAM/002/e-retail_Russia.pdf

    E-pepper (2014, October 14). Re: Realchinatea.ru: the hardest thing for us not to keep the old clients, but to attract new ones. [Online newspaper]. Retrieved from: http://www.e-pepper.ru/articles/intervyu/grigorij-potemkin-realchinatea-ru-dlya-nas-samoe-slozhnoe-ne-uderzhat-klienta-a-privlech-novogo.html


    GFK (2016, January 1). Internet penetration in Russia. [on-line report]. Retrieved from: http://www.gfk.com/fileadmin/user_upload/dyna_content/RU/Documents/Press_Releases/2016/Internet_Usage_Russia_2015.pdf

    Jones Don, Scott Mark, Villars Rick (2001). E-Commerce for Dummies. New York: Wiley

    Karpova, Anastasiya (2015, February 2). Re: Tea expansion: how an entrepreneur from Ural conquered Chinese market. [Online newspaper]. Retrieved from: http://www.forbes.ru/svoi-biznes/istorii-uspekha/280363-chainaya-ekspansiya-kak-uralskii-biznesmen-pokoryaet-kitaiskii-ry

    Kuzmina, Anna (2015, June 30). Re: An introduction to online payments in Russia. [Online newspaper]. Retrieved from: https://www.internetretailer.com/commentary/2015/06/30/introduction-online-payments-russia

    Laowaicast (2012, November 12). Re: Gregory Potemkin on Chinese tea. [Online podcast]. Retrieved from: http://laowaicast.ru/2012/11/laowaicast-124/

    Laudon K.C & Traver C. (2013). E-Commerce (10th Edition). Boston, Mass: Pearson/Addison Wesley

    Lee In. (2014). Trends in e-business, e-services, and e-commerce: impact of technology on goods, services, and business transactions. Pennsylvania: IGI Global

    Maurya, A. (2016, February 27). Re: Why Lean Canvas vs. Business Model Canvas? [Online blog entry]. Retrieved from: https://leanstack.com/why-lean-canvas/


    OECD (2013, January 17). Electronic Commerce. [on-line glossary]. Retrieved from: https://stats.oecd.org/glossary/detail.asp?ID=4721

    Omelchuk Inna (2015, December 17). Re: We have gone through the main stages of the payment market development. [on-line magazine]. Retrieved from: http://psm7.com/interview/my-proshli-vse-osnovnye-etapy-razvitiya-platezhnogo-rynka-aleksandr-magomedov-yandeks-dengi.html


    Osterwalder A. & Pigneur Y. (2013). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J. : Wiley

    Osterwalder Alexander, Pigneur Yves, Bernarda Gregory, Smith Alan (2015). Value Proposition Design: How to Create Products and Services Customers Wan. Strategyzer: Willey

    Pashyok, Andrey (2013, April 3). Re:. Tea business. [Online newspaper]. Retrieved from: https://mybiz.ru/articles/success_stories/chajnyj-posyltorg/

    Russian Search Marketing (2015, May 19). Facts & Figures: Russian Internet Growth and Development. [on-line report]. Retrieved from: http://russiansearchmarketing.com/facts-figures-russian-internet-growth-and-development/

    Samoilenko Anna (2016, October 01). Re: E-commerce in Russia: Challenges and Opportunities. [on-line report]. Retrieved from: http://www.theseus.fi/bitstream/handle/10024/118875/Samoilenko_Anna.pdf?sequence=1


    Savinov, Ilya (2014, July 7). Re: Torrefact.ru. [Online journal]. Retrieved from: http://www.moedelo.org/journal/torrefacto/

    Sichev Michael (2015, May 10). Re: Review of Russia tea and coffee market. [Online magazine survey]. Retrieved from: http://www.foodmarket.spb.ru/current.php?article=2151

    Suvorova, Natalia (2015, April 15). Re: How does it work. How did a start up make money on roasting coffee beans? [Online newspaper]. Retrieved from: http://www.rbc.ru/own_business/15/04/2015/552d1cd29a7947297d3fe62e

    Talbot, Kate (2015, December 1). Re: 5 Tips for Selling Products on Instagram. [Online blog entry]. Retrieved from: http://www.socialmediaexaminer.com/5-tips-for-selling-products-on-instagram/

    TNS (2015, June 9). Re: TNS Russia Studied the Popularity of E-money. [Online survey]. Retrieved from: https://money.yandex.ru/doc.xml?id=527114

    Tong Frank (2015, June 23). Re: Alibaba says its Aliexpress.com is the leading retail site in Russia. [e-commerce intelligence portal]. Retrieved from: https://www.internetretailer.com/2015/06/23/alibaba-says-its-aliexpresscom-leading-retail-site-ru


    Watson T. Richard, Zinkhan M. George (2000). Electronic Commerce: The Strategic Perspective. Fort Worth, Tex.: Dryden Press

    Zheng Qin. Zheng,  Chang Yang, Li Shundong, Li Fengxiang (2014). E-Commerce Strategy (Advanced Topics in Science and Technology in China). Hangzhou: Zhejiang University Press
    描述: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    101359040
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1013590404
    資料類型: thesis
    顯示於類別:[科技管理與智慧財產研究所] 學位論文

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