政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/106998

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/106998

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政大典藏 > College of Commerce > Graduate Institute of TIPM > Theses > Item 140.119/106998

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/106998

Title:	電子商務：台灣茶網絡商店";茶觀" E-commerce : Taiwanese tea on-line shop Chaguan in Russia
Authors:	牧容 Nataliya, Lukasheva
Contributors:	溫肇東 Wen, Jordan 牧容 Lukasheva Nataliya
Keywords:	台灣茶網絡商店電子商務茶觀 E-commerce Taiwanese tea on-line shop Chaguan
Date:	2017
Issue Date:	2017-03-01 17:36:33 (UTC+8)
Abstract:	電子商務是一個非常有前途的業務。電子商務可提供網上交易和管理等全過程的服務，因此它具有廣告宣傳、咨詢洽談、網上訂購、網上支付、電子帳戶、服務傳遞、意見徵詢、交易管理等各項功能。本研究的主要目的是試圖了解俄羅斯電子商務市場的本質，特別是在飲料，茶葉領域。找到這個行業成功和失敗的主要因素。尋找外國遙遠文化中一個看似外星人的新產品的背景和感興趣的因素和成功。 E-commerce is a business that is on the rise today and the internet’s vast potential has made it easier for organizations to reach out to a larger pool of the people. Cultural exchange between different, alien, distant cultures makes this kind of business even more exciting and attractive. The main purpose of this research is to try to understand the nature of Russian e-commerce market, especially in the beverage, tea area. To find the main factors of success and failure in this industry. To find the background and factors of interest and success for a seemingly alien novel product from a foreign distant culture. The purpose of this research is to understand factors that led two successful players in the tea and coffee e-commerce business in Russia. By identifying their know-hows and basic approaches and techniques it should be easier to build a new more up-to-date project. On the other hand, their mistakes might be a lesson that should not be repeated. Through the case-study approach author tried to project the possible model of development on the new tea business. The idea behind Chaguan project is to offer unique and new product. Very important part of the value proposition is educational information about tea. Chaguan project will have its website and social networks presence. Customers will be offered a decent range of tea, from good quality tea to aged expensive tea that can be only purchased through special order. Label special order should make the fact of purchasing more meaningful.
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Description:	碩士國立政治大學科技管理與智慧財產研究所 101359040
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1013590404
Data Type:	thesis
Appears in Collections:	[Graduate Institute of TIPM] Theses

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