政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99382

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99382

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/99382

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題名:	特殊隱形眼鏡在亞洲市場的策略行銷分析 A strategic marketing analysis of exporting specialty contact lenses in Asia Pacific
作者:	叢宛昀 Connie, Tsung
貢獻者:	何小台 Ho, Chester 叢宛昀 Connie, Tsung
關鍵詞:	角膜塑形術近視特殊隱形眼鏡出口 orthokeratology myopia specialty contact lens exporting
日期:	2016
上傳時間:	2016-07-20 17:47:24 (UTC+8)
摘要:	This business plan presents the process of developing an export plan for Brighten Optix, one of the largest specialty contact lens manufactory in the Asia Pacific. Brighten Optix obtains over 2/3 of its revenue from China due to its rapid growing GDP per capita and high myopia prevalence. In order to spread potential business risk, it was decided to explore new markets starting from Asia Pacific region. iCon United is a new oversea business unit for Brighten Optix; we will use iLens, the reverse geometric lens for orthokeratology, which is a special design for Asian eye, to develop new markets. The goal of this business plan is to provide our mother company with a clearer view of the next market to enter and to develop an effective marketing method that should allow 1% market share penetration in three years.
參考文獻:	1. Cherunilam, Francis International trade and export management [electronic resource] / Francis Cherunilam Mumbai [India] : Himalaya Pub. House, 2010 2. Contact lens spectrum annual report 2015, http://www.clspectrum.com/articleviewer.aspx?articleID=113689 3. JASON J. NICHOLS, OD, MPH, PHD, FAAO Industry Focus- A Look at the CLMA Contact Lens Spectrum, Volume: 31 , Issue: March 2016, page(s): 44 4. Culture comparison, https://geert-hofstede.com/taiwan.html
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933031
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0103933031
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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