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    题名: 特殊隱形眼鏡在亞洲市場的策略行銷分析
    A strategic marketing analysis of exporting specialty contact lenses in Asia Pacific
    作者: 叢宛昀
    Connie, Tsung
    贡献者: 何小台
    Ho, Chester
    叢宛昀
    Connie, Tsung
    关键词: 角膜塑形術
    近視
    特殊隱形眼鏡
    出口
    orthokeratology
    myopia
    specialty contact lens
    exporting
    日期: 2016
    上传时间: 2016-07-20 17:47:24 (UTC+8)
    摘要: This business plan presents the process of developing an export plan for Brighten Optix, one of the largest specialty contact lens manufactory in the Asia Pacific. Brighten Optix obtains over 2/3 of its revenue from China due to its rapid growing GDP per capita and high myopia prevalence. In order to spread potential business risk, it was decided to explore new markets starting from Asia Pacific region. iCon United is a new oversea business unit for Brighten Optix; we will use iLens, the reverse geometric lens for orthokeratology, which is a special design for Asian eye, to develop new markets.
    The goal of this business plan is to provide our mother company with a clearer view of the next market to enter and to develop an effective marketing method that should allow 1% market share penetration in three years.
    參考文獻: 1. Cherunilam, Francis International trade and export management [electronic resource] / Francis Cherunilam Mumbai [India] : Himalaya Pub. House, 2010
    2. Contact lens spectrum annual report 2015, http://www.clspectrum.com/articleviewer.aspx?articleID=113689
    3. JASON J. NICHOLS, OD, MPH, PHD, FAAO Industry Focus- A Look at the CLMA Contact Lens Spectrum, Volume: 31 , Issue: March 2016, page(s): 44
    4. Culture comparison, https://geert-hofstede.com/taiwan.html
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933031
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103933031
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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