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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/99382
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| Title: | 特殊隱形眼鏡在亞洲市場的策略行銷分析
A strategic marketing analysis of exporting specialty contact lenses in Asia Pacific |
| Authors: | 叢宛昀
Connie, Tsung |
| Contributors: | 何小台
Ho, Chester
叢宛昀
Connie, Tsung |
| Keywords: | 角膜塑形術
近視
特殊隱形眼鏡
出口
orthokeratology
myopia
specialty contact lens
exporting |
| Date: | 2016 |
| Issue Date: | 2016-07-20 17:47:24 (UTC+8) |
| Abstract: | This business plan presents the process of developing an export plan for Brighten Optix, one of the largest specialty contact lens manufactory in the Asia Pacific. Brighten Optix obtains over 2/3 of its revenue from China due to its rapid growing GDP per capita and high myopia prevalence. In order to spread potential business risk, it was decided to explore new markets starting from Asia Pacific region. iCon United is a new oversea business unit for Brighten Optix; we will use iLens, the reverse geometric lens for orthokeratology, which is a special design for Asian eye, to develop new markets.
The goal of this business plan is to provide our mother company with a clearer view of the next market to enter and to develop an effective marketing method that should allow 1% market share penetration in three years. |
| Reference: | 1. Cherunilam, Francis International trade and export management [electronic resource] / Francis Cherunilam Mumbai [India] : Himalaya Pub. House, 2010
2. Contact lens spectrum annual report 2015, http://www.clspectrum.com/articleviewer.aspx?articleID=113689
3. JASON J. NICHOLS, OD, MPH, PHD, FAAO Industry Focus- A Look at the CLMA Contact Lens Spectrum, Volume: 31 , Issue: March 2016, page(s): 44
4. Culture comparison, https://geert-hofstede.com/taiwan.html |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933031 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933031 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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