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https://nccur.lib.nccu.edu.tw/handle/140.119/99379
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| Title: | 歐美機電產品亞洲代理之營運企劃
Zesso Electronics, Inc - Business Plan for the Distribution of North American and European Industrial Products in Asia |
| Authors: | 廖惠仁
Liao, Hui Ren |
| Contributors: | 吳文傑
Wu, Jack
廖惠仁
Liao, Hui Ren |
| Keywords: | 產品
營運企劃
代理
Products
Business Plan
Distribution |
| Date: | 2016 |
| Issue Date: | 2016-07-20 17:47:05 (UTC+8) |
| Abstract: | Since the mid 1990’s, the world manufacturing had being shifting to Asia especially in China. In 1990, Asia produces less than 10% of global manufacturing output by value, Today around 70% of the world’s air-conditioners, 70% of its mobile phones and 60% of its shoes are manufactured in Asia.
Electronic equipments manufacturers for reliable power and physical IT infrastructure had their main manufacturing units in Asia, mostly in India, China, Taiwan and the Philippines. Various electronic components are required for the manufacturing of these power related equipments.
It is known that Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) is recently seeking for distributors in the Asian territory, and that Asia is still an open market. A business plan should be submitted to both Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) to become a distributor of their products. We also learned that the distributor should submit 3% of the total gross margin as royalty, in return for the sole distribution right (exclusive distributorship). Royalty fees to be paid-out every middle and end of the fiscal year.
For the above purpose, Zesso Electronics, Inc will be established, seeking to become the sole distributor of Arrow-Hart Electric, Inc and CD Electric for Asia-Pacific region. Upon appointment, the company will market, sell and distribute the products branded by Arrow-Hart Electric, Inc and CD Electric.
Zesso Electronics, Inc will become the first to formally represent Arrow-Hart Electric brands and CD Electric for the Asia-Pacific region, participating in well known trade exhibitions in Asia and promoting its products. |
| Reference: | Trading Economics, 2014/5/30
http://www.tradingeconomics.com/taiwan/indicators
Industrial Connectors Website
http://www.connectorsupplier.com/markets/industrial/
Connector Industris and Connector Markets Website
http://www.erni.com/en/markets/
Global cable systems management markets Website
http://www.researchandmarkets.com/research/lcp2j9/global_cable
Connectors Technology News Website
http://www.salisonline.org/technology/
Legrand company’s Website
http://www.legrand.com |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933004 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101933004 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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