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    题名: 歐美機電產品亞洲代理之營運企劃
    Zesso Electronics, Inc - Business Plan for the Distribution of North American and European Industrial Products in Asia
    作者: 廖惠仁
    Liao, Hui Ren
    贡献者: 吳文傑
    Wu, Jack
    廖惠仁
    Liao, Hui Ren
    关键词: 產品
    營運企劃
    代理
    Products
    Business Plan
    Distribution
    日期: 2016
    上传时间: 2016-07-20 17:47:05 (UTC+8)
    摘要: Since the mid 1990’s, the world manufacturing had being shifting to Asia especially in China. In 1990, Asia produces less than 10% of global manufacturing output by value, Today around 70% of the world’s air-conditioners, 70% of its mobile phones and 60% of its shoes are manufactured in Asia.
    Electronic equipments manufacturers for reliable power and physical IT infrastructure had their main manufacturing units in Asia, mostly in India, China, Taiwan and the Philippines. Various electronic components are required for the manufacturing of these power related equipments.
    It is known that Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) is recently seeking for distributors in the Asian territory, and that Asia is still an open market. A business plan should be submitted to both Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) to become a distributor of their products. We also learned that the distributor should submit 3% of the total gross margin as royalty, in return for the sole distribution right (exclusive distributorship). Royalty fees to be paid-out every middle and end of the fiscal year.
    For the above purpose, Zesso Electronics, Inc will be established, seeking to become the sole distributor of Arrow-Hart Electric, Inc and CD Electric for Asia-Pacific region. Upon appointment, the company will market, sell and distribute the products branded by Arrow-Hart Electric, Inc and CD Electric.
    Zesso Electronics, Inc will become the first to formally represent Arrow-Hart Electric brands and CD Electric for the Asia-Pacific region, participating in well known trade exhibitions in Asia and promoting its products.
    參考文獻:  Trading Economics, 2014/5/30
    http://www.tradingeconomics.com/taiwan/indicators
     Industrial Connectors Website
    http://www.connectorsupplier.com/markets/industrial/
     Connector Industris and Connector Markets Website
    http://www.erni.com/en/markets/
     Global cable systems management markets Website
    http://www.researchandmarkets.com/research/lcp2j9/global_cable
     Connectors Technology News Website
    http://www.salisonline.org/technology/
     Legrand company’s Website
    http://www.legrand.com
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933004
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933004
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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