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    Title: 影響子公司間競爭合作關係之研究-以美商M公司在台子公司為例
    Authors: 羅紹渝
    Contributors: 黃國峯
    羅紹渝
    Keywords: 子公司
    競爭
    合作
    競合關係
    自主權
    Date: 2008
    Issue Date: 2016-05-09 11:55:46 (UTC+8)
    Abstract: 台灣自一九九零年代末期極力發展消費性電子產品代工以來，面臨人工成本過高而需要將生產線外移到大陸，連帶很多上下游的零組件製造廠，與供應鏈相關的產業都需要到大陸設廠。以多國企業在台灣的子公司之立場來看，以往客戶與經銷方式都是在台灣進行，理當全部由台灣子公司管理並負業績成長之責。但是當開始有客戶移往大陸設廠時，連帶需要將材料供應到大陸，進行生產線成品或半成品的製造，這樣的趨勢使得多國企業之材料供應商因為台商客戶產地的移轉，也慢慢的擴及至中國大陸。此時多國企業在台灣子公司的供應鏈管理與客戶關係管理等營運策略，都會與純粹「台灣供應，台灣生產」的模式迥然不同。

    本研究將整理近年文獻中對多國企業子公司間競爭合作的狀態與原因，輔以子公司的自主權高低對競爭合作的影響，透過文獻中對子公司間競爭合作整合模式的架構，探討美商M公司各子公司之間的競爭合作個案，其競爭合作模式為何？競爭與合作的目的為何？並站在母公司的角度檢視何種情況會讓母公司主導子公司之間合作？何種情況會讓母公司放任子公司之間競爭？影響母公司決策的決定性因素是否與文獻中相同？其協助合作或競爭的配套措施又與文先中所提有何差異？以什麼方式展現其配套？

    在合作能為公司帶來最大利益的情況下，母公司會主動要求子公司以合作方式進行，或是子公司間會相互協商，共同為同類產品與相近的市場狀況主動的合作，為母公司與子公司帶來共贏的局面，以期求取獲利的最大化。若考量到面臨外部競爭者的介入時，會讓子公司之間存在一種競爭狀況，即是內部競爭是屏除外部競爭者介入的一種很有效的方法：當各子公司為了鞏固勢力而緊密的跟客戶往來、提供服務，多方進行的良好客勤關係，會讓外部競爭者沒有存在的空間，加上公司品牌知名度與強力的技術支援，母公司的產品事業群較不容易在該市場失去佔有率。

    在這種母公司可能主導合作又有機會放任競爭的氣氛下，子公司該是「為各子公司的業績目標考量」？亦或是「為母公司的總體利益」？此一現象是市場結構的使然，母公司面對此一課題時應回歸市場面，以市場導向為著眼，全面的以長期市場利益做為解決此一爭議的方法，並思考市場結構的差異，訂定適切且合理的年度目標！
    第一章 緒論 1
    第一節 研究背景 1
    第二節 研究動機與目的 1
    第三節 研究問題 2
    第四節 研究限制 3
    第二章 文獻探討 4
    第一節 多國企業子公司經營之理論研究 4
    第二節 子公司對子公司之間的關係 15
    第三節 小結 24
    第三章 研究架構與研究方法 25
    第一節 研究對象 25
    第二節 研究方法 25
    第三節 研究流程 25
    第四節 研究架構 27
    第四章 多國企業美商M公司母子公司簡介 28
    第一節 美商M公司全球簡介 28
    第二節 美商M公司子公司對母公司與區域總部之關係 37
    第三節 影響美商M公司子公司的價值活動與自主權 40
    第五章 美商M公司個案分析與討論 44
    第一節 美商M公司子公司間的內部合作 44
    第二節 子公司間的內部競爭 50
    第三節 子公司合作與競爭的目的 60
    第四節 影響母公司放任競爭或主導合作的因素 63
    第五節 競爭或合作的配套措施 66
    第六章 結論與建議 69
    第一節 主要命題與貢獻 69
    第二節 研究意涵 71
    第三節 研究建議與未來的研究方向 73
    參考文獻 75
    Reference: 1. 曾志弘(2000)，多國籍企業子公司自主權與主導行為影響因素之研究以多國籍企業在台子公司為例，國立中山大學企業管理研究所未出版博士論文。
    2. 曾紀幸、司徒達賢和于卓民 (1997)，「環境特性與公司特性對多國籍企業網路關係之影響－在台外商公司之實證研究」，管理學報，第十四卷，第二期， pp155-176。
    3. 曾紀幸、司徒達賢和于卓民 (1998)，「多國籍企業網絡組織類型與管理機制選擇之關係─在台外商公司之產品交易實證研究」，管理學報，第15卷，第一期，pp1-26。
    4. 龔書哲(2005)，資訊廠商跨領地的整合經營模式，台大商學研究所碩士論文。
    5. 陳麒元(2006)，多國籍企業子公司自主權影響因素之研究，中山大學企管研究所碩士論文。
    6. 陳克名(2001)，在台外商子公司自主權之研究，台大商學所碩士論文。
    7. 余明助(2000)，多國籍企業組織、策略與控制關係之研究-以台商海外子公司為例，成大企管所博士論文。
    8. 蕭仲成(2003)，從外部網絡與母子公司間之互動觀點探討-----多國籍企業海外子公司之經營績效，銘傳大學國際企業學系碩士班。
    9. 翁良杰(2004)，多國籍企業在大中華區域策略研究:以兩岸子公司間關係為焦點，中山大學企管所博士論文。
    10. 李穎貞(2004)，多國企業區域化型態之調整與組織改變，政大企管所碩士論文。
    11. 黃家齊、洪國堅(2003)，台灣大陸母子公司間知識移轉與吸收影響因素之研究，中原企管評論,第一卷第一期。
    12. 莊正民、趙必孝、陳穎峰 (1999)，國際企業海外研發的動機、策略與管理，中山管理評論，第十卷第一期。
    13. 廖明坤 (2001) ，多國企業子公司決策自主權影響因素之研究，2001全球化經營策略論壇研討會，政治大學。





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    Description: 碩士
    國立政治大學
    管理碩士學程(AMBA)
    94932326
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094932326
    Data Type: thesis
    Appears in Collections:[Advanced MBA, NCCU] Theses

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