Reference: | 1、中文部份 1 .何培基編譯(民78) , S AS/PC 高等統計,初版,台北:松崗電腦圖書資料有限公司。 2. 何培基(民79),商用統計學與SAS/PC 應用,第一版,台北:長諾資訊圖書股份有限公司。 3 .何雍慶,周逸衡譯(民75),行銷管理一分析、規劃與控制,第二版,台北:華泰書局。 4. 余朝權(民77),競爭性行銷一行銷觀念與實務的突破,第二版,著者自印。 5. 周文賢(民75),「中共1984 年投入產出表編製:貝氏RAS方法之運用」,中國經濟學會年會論文集抽印本。 6. 周文賢,李宏達(民78),「市場調查與行銷策略研擬一一理論基礎與實務運用」,未出版之文稿。 7. 周文賢(民79),「套裝程式研討會(SAS/IML) 講義」,台北:教育部電子計算機中心。 8 .倪安順譯(民76) , S AS 基礎與統計應用使用手冊,第一版,台北:儒林圖書公司。 9 .黃俊英(民76),行銷研究:管理與技術,第三版,台北:華泰書局。 10. 黃俊英(民77),多變量分析,第三版,台北:中國經濟企業研究所。 11. 張紘炬(民76),高等統計學,初版,台北:華泰書局。 12. 梁基岩譯(民78),行銷學要義,第二版,台北:曉園出版社。 13. 郭振鶴(民78),市場調查實務與運用,初版,台北:尖端出版有有限公司。 14 .萬文繡(民78),數理統計學,初版,台北:台灣商務印書館有限公司。 15. 蕭道遠譯(民78),行銷大戰,第四版,台北:長河出版社。
2、英文部份 1. Aaker, D. A. and George S., Day(1986).Marketing Research ,3rd Ed., New York: John Wiley & Sons Inc. 2. Bacharach, M.(1970),Biproportional Matrices and input Changes Cambridge, England: Cambridge University Press. 3. Berger,J. O.(1985),Statistical Decision Thory and Bayesian Analysis,2nd ed., New York: Springer-Verlag. 4. Bulmer, T. V.(1982), Input-Output Analysis in Developing Countries: Sources, Methods and Applications, New York: John Wiley & Sons. 5. Churchill, G. A. (1983), Marketing Research: Methodological Foundations, 3rd edo. ,Reprinted by Taipei :Hwa-Tai. 6. Chow,W. S.(1981), Updating I-O matrices Using kalman-Filter Method, Ph.D. Dissertation, University of Missouri-Columbia. 7. DeGroot, M.H.(1970),Optimal Statistical Decisions, New York: McGraw-Hill Book Co. 8. Eisenhart, Tom(1988), "Computer-Aided Marketing", Business marketing, Vol. 73. 9. Geary, R.C.(1970), IIA Method of Estimating the Elements of an Inter-industry Matrix Knowing the Rowand Column Toatals,1I Economic and Social Review, Vol.4,pp.477-485 10. Harmston, Floyd and Wayne S. Chow(1980),IIA Test of Current VersusConstant Dollar Input-Output Multipliers: The Missouri Case.", Review of Economics and Statistics, Vol.62,pp.127-130. 11. Montgomery, D. B. and Glen L. U.(1970)",Marketing Decision Information Systems: AnEmerging View", Journal of Marketing Research,Vol.7, no.2.12. Press, S.J.(1989), 12.Bayesian Statistics: principles, models, and applications, New York: John Wiley & Sons. 13. SAS/IML Guide for Personal Computer, Version 6 Edition (1985), Cary: SAS Institute Inc. 14. SAS Introductoty Guide for Personal Computer, Version 6 Edition(1985) ,Cary: . SAS Institute Inc. 15. SAS Language Guide for Personal Computer, Version6 Edition(1985),Cary: SAS institute Inc. 16. SAS Macro Languge Course Notes (1985), Cary: SAS institute Inc. 17. SAS Procedure Guide for Personal Computer,. Version 6 Edition(1985),Cary: SAS Institute Int. 18. SAS User`s Guide: Basics, Version 5 Edition(1985), Cary: SAS Institute Inc. 19. SAS User`s Guide: Statistics, Version 5 Edition(1985), Cary: SAS Institute Inc. 20. Sprague, Ralph H.(1982), Building effective decision supportsystems, New Jersey: Prentice-Hall, Reprinted by Taipei: Apex. 21. Stone, R. and A. Brown(1962), A Computer Model of Economic Growth. A Programme for Growth Volume I. London: Chapman and Hall. |