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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89558


    Title: 市場結構分析理論架構與實務運用 : 以個案公司為例
    Authors: 簡倍祥
    Contributors: 周文賢
    簡倍祥
    Date: 1991
    1990
    Issue Date: 2016-05-02 16:59:34 (UTC+8)
    Reference: 1、中文部份
    1 .何培基編譯(民78) , S AS/PC 高等統計，初版，台北：松崗電腦圖書資料有限公司。
    2. 何培基(民79)，商用統計學與SAS/PC 應用，第一版，台北：長諾資訊圖書股份有限公司。
    3 .何雍慶，周逸衡譯(民75)，行銷管理一分析、規劃與控制，第二版，台北：華泰書局。
    4. 余朝權(民77)，競爭性行銷一行銷觀念與實務的突破，第二版，著者自印。
    5. 周文賢(民75)，「中共1984 年投入產出表編製：貝氏RAS方法之運用」，中國經濟學會年會論文集抽印本。
    6. 周文賢，李宏達(民78)，「市場調查與行銷策略研擬一一理論基礎與實務運用」，未出版之文稿。
    7. 周文賢(民79)，「套裝程式研討會(SAS/IML) 講義」，台北：教育部電子計算機中心。
    8 .倪安順譯(民76) , S AS 基礎與統計應用使用手冊，第一版，台北：儒林圖書公司。
    9 .黃俊英(民76)，行銷研究：管理與技術，第三版，台北：華泰書局。
    10. 黃俊英(民77)，多變量分析，第三版，台北：中國經濟企業研究所。
    11. 張紘炬(民76)，高等統計學，初版，台北：華泰書局。
    12. 梁基岩譯(民78)，行銷學要義，第二版，台北：曉園出版社。
    13. 郭振鶴(民78)，市場調查實務與運用，初版，台北：尖端出版有有限公司。
    14 .萬文繡(民78)，數理統計學，初版，台北：台灣商務印書館有限公司。
    15. 蕭道遠譯(民78)，行銷大戰，第四版，台北：長河出版社。

    2、英文部份
    1. Aaker, D. A. and George S., Day(1986).Marketing Research ,3rd Ed., New York: John Wiley & Sons Inc.
    2. Bacharach, M.(1970),Biproportional Matrices and input Changes Cambridge, England: Cambridge University Press.
    3. Berger,J. O.(1985),Statistical Decision Thory and
    Bayesian Analysis,2nd ed., New York: Springer-Verlag.
    4. Bulmer, T. V.(1982), Input-Output Analysis in Developing Countries: Sources, Methods and Applications, New York: John Wiley & Sons.
    5. Churchill, G. A. (1983), Marketing Research: Methodological Foundations, 3rd edo. ,Reprinted by Taipei :Hwa-Tai.
    6. Chow,W. S.(1981), Updating I-O matrices Using kalman-Filter Method, Ph.D. Dissertation, University of Missouri-Columbia.
    7. DeGroot, M.H.(1970),Optimal Statistical Decisions, New York: McGraw-Hill Book Co.
    8. Eisenhart, Tom(1988), "Computer-Aided Marketing", Business marketing, Vol. 73.
    9. Geary, R.C.(1970), IIA Method of Estimating the Elements of an Inter-industry Matrix Knowing the Rowand Column Toatals,1I Economic and Social Review, Vol.4,pp.477-485
    10. Harmston, Floyd and Wayne S. Chow(1980),IIA Test of Current VersusConstant Dollar Input-Output Multipliers: The Missouri Case.", Review of Economics and Statistics, Vol.62,pp.127-130.
    11. Montgomery, D. B. and Glen L. U.(1970)",Marketing Decision Information Systems: AnEmerging View", Journal of Marketing Research,Vol.7, no.2.12. Press, S.J.(1989),
    12.Bayesian Statistics: principles, models, and applications, New York: John Wiley & Sons.
    13. SAS/IML Guide for Personal Computer, Version 6 Edition (1985), Cary: SAS Institute Inc.
    14. SAS Introductoty Guide for Personal Computer, Version 6 Edition(1985) ,Cary: . SAS Institute Inc.
    15. SAS Language Guide for Personal Computer, Version6 Edition(1985),Cary: SAS institute Inc.
    16. SAS Macro Languge Course Notes (1985), Cary: SAS institute Inc.
    17. SAS Procedure Guide for Personal Computer,. Version 6 Edition(1985),Cary: SAS Institute Int.
    18. SAS User`s Guide: Basics, Version 5 Edition(1985), Cary: SAS Institute Inc.
    19. SAS User`s Guide: Statistics, Version 5 Edition(1985), Cary: SAS Institute Inc.
    20. Sprague, Ralph H.(1982), Building effective decision supportsystems, New Jersey: Prentice-Hall, Reprinted by Taipei: Apex.
    21. Stone, R. and A. Brown(1962), A Computer Model of Economic Growth. A Programme for Growth Volume I. London: Chapman and Hall.
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004851
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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